How Google Ads Are Ripping You Off & How to Scale In Spite of It

Ralph Burns and Lauren Petrullo are joined by John Moran, who is bringing you a groundbreaking discovery about Google's automated bidding strategies. You’re going to get a look into how Google's price fixing could be inflating your cost-per-click (CPC) without delivering better positioning. John discusses his method of using manual CPC bidding and strategic conversion tracking adjustments to dramatically reduce ad spend while maintaining top search positions. If you’re struggling with escalating CPCs and want to scale your campaigns effectively, this episode is jam-packed with advice and proof-of-concept screen shares that could transform your approach to digital advertising. Tune in to learn how to outsmart Google's algorithm and maximize your ad budget!

Chapters:

00:00:00 - Welcome to Perpetual Traffic: Unveiling Hidden Ad Costs00:01:02 - Meet John Moran: The Man Exposing Google's Price Fixing00:02:19 - Deep Dive: Uncovering Google's Automated Bidding Mysteries00:03:40 - Hacking the System: Reverse Engineering Google's Algorithm00:06:10 - Proof in the Data: Confirming the Price Fixing Theory00:07:02 - Real-Life Results: How Case Studies Reveal the Truth00:11:14 - Fighting Back: Strategies to Overcome Google's Tactics00:15:01 - Shocking Changes: The Impact on CPC and Conversion Rates00:18:45 - Case Study Insights: How One Change Led to Dramatic Savings00:20:30 - Tactical Adjustments: Modifying Bids for Maximum Efficiency00:22:15 - Real-World Applications: Success Stories from Different Sectors00:24:03 - Navigating Manual CPC Limits: What You Need to Know00:26:32 - True CPC Value: Understanding What You're Really Paying For00:28:07 - Metrics That Matter: Conversion Tracking and Business Health00:31:23 - Benchmarking Success: Evaluating Business Health Metrics00:34:53 - The In-App Metrics Dilemma: Challenges and Misconceptions00:37:22 - Aligning Goals: How Business Metrics Drive True Performance00:39:10 - Bridging the Gap: Syncing Marketing Efforts with Business Health00:41:08 - Winning Strategies: Leveraging CPC Adjustments Effectively00:43:22 - Wrapping Up: Key Takeaways and Actions to Implement

LINKS AND RESOURCES:

Episode 584: The Ultimate Google Performance Max Masterclass With Tier 11’S John MoranMeet the Tier 11 Team Why You're YouTube Ads Wrong with Tom BreezeCost-per-click (CPC): DefinitionAbout Target ROAS biddingManual CPC biddingAbout conversion trackingTier 11 JobsPerpetual Traffic on YouTube

Ralph Burns and Lauren Petrullo are joined by John Moran, who is bringing you a groundbreaking discovery about Google's automated bidding strategies. You’re going to get a look into how Google's price fixing could be inflating your cost-per-click (CPC) without delivering better positioning. John discusses his method of using manual CPC bidding and strategic conversion tracking adjustments to dramatically reduce ad spend while maintaining top search positions. If you’re struggling with escalating CPCs and want to scale your campaigns effectively, this episode is jam-packed with advice and proof-of-concept screen shares that could transform your approach to digital advertising. Tune in to learn how to outsmart Google's algorithm and maximize your ad budget!

Chapters:

00:00:00 - Welcome to Perpetual Traffic: Unveiling Hidden Ad Costs00:01:02 - Meet John Moran: The Man Exposing Google's Price Fixing00:02:19 - Deep Dive: Uncovering Google's Automated Bidding Mysteries00:03:40 - Hacking the System: Reverse Engineering Google's Algorithm00:06:10 - Proof in the Data: Confirming the Price Fixing Theory00:07:02 - Real-Life Results: How Case Studies Reveal the Truth00:11:14 - Fighting Back: Strategies to Overcome Google's Tactics00:15:01 - Shocking Changes: The Impact on CPC and Conversion Rates00:18:45 - Case Study Insights: How One Change Led to Dramatic Savings00:20:30 - Tactical Adjustments: Modifying Bids for Maximum Efficiency00:22:15 - Real-World Applications: Success Stories from Different Sectors00:24:03 - Navigating Manual CPC Limits: What You Need to Know00:26:32 - True CPC Value: Understanding What You're Really Paying For00:28:07 - Metrics That Matter: Conversion Tracking and Business Health00:31:23 - Benchmarking Success: Evaluating Business Health Metrics00:34:53 - The In-App Metrics Dilemma: Challenges and Misconceptions00:37:22 - Aligning Goals: How Business Metrics Drive True Performance00:39:10 - Bridging the Gap: Syncing Marketing Efforts with Business Health00:41:08 - Winning Strategies: Leveraging CPC Adjustments Effectively00:43:22 - Wrapping Up: Key Takeaways and Actions to Implement

LINKS AND RESOURCES:

Episode 584: The Ultimate Google Performance Max Masterclass With Tier 11’S John MoranMeet the Tier 11 Team Why You're YouTube Ads Wrong with Tom BreezeCost-per-click (CPC): DefinitionAbout Target ROAS biddingManual CPC biddingAbout conversion trackingTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn

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