Latest Ebookmarketing Podcast Episodes
(Part 2) Why ROAS Sucks: The New Attribution Metric Everyone Should Use...But Aren’t
Perpetual Traffic - March 19, 2024 08:00 - 36 minutes ★★★★★ - 729 ratingsWelcome to part two of Ralph Burns and John Moran’s discussion from the previous episode. John, who is Tier 11’s newest Chief Strategist, and Ralph are having a conversation about the often-misunderstood world of digital marketing metrics, particularly ROAS (Return on Ad Spend). With a wealth of...
(Part 1) Why ROAS Sucks: The New Attribution Metric Everyone Should Use...But Aren’t
Perpetual Traffic - March 16, 2024 08:00 - 43 minutes ★★★★★ - 729 ratingsToday Ralph and John Moran get into the transformative journey of Tier 11 and the pivotal role John plays in this evolution. As they dissect the outdated metrics plaguing the industry, they introduce a client-centric approach that's reshaping how success is measured in digital marketing. This co...
The Duct Tape Marketing Method: Revamping Small Business Strategies with John Jantsch
Perpetual Traffic - March 12, 2024 08:00 - 27 minutes ★★★★★ - 729 ratingsJohn Jantsch, marketing consultant and bestselling author, demystifies the complexities of marketing for small businesses. With insights from his renowned book, "Duct Tape Marketing," John presents the importance of a systematic viewpoint, involving both strategic frameworks and the need for exp...
Are We In a ’Phantom Recession”?
Perpetual Traffic - March 08, 2024 08:00 - 40 minutes ★★★★★ - 729 ratingsRalph Burns and Kasim Aslam explore the complexities of today's economic landscape and its implications for marketing. They discuss their contrasting perspectives on the current economic state, labeling it as a phantom recession. From the impact of global events on supply chains to the strategic...
5 Reasons Why You Should Be Hiring in South America
Perpetual Traffic - March 05, 2024 08:00 - 28 minutes ★★★★★ - 729 ratingsRalph and Kasim take us deep into the transformative power of global talent acquisition. They explore how leveraging international talent not only brings cost efficiencies but also elevates businesses by introducing diverse perspectives and skill sets. From the bustling economies of South Americ...
Off-The-Record: Marketers Unleashed
Perpetual Traffic - March 01, 2024 08:00 - 43 minutes ★★★★★ - 729 ratingsToday we are jumping into the uncharted waters of pre-record content, revealing the candid, unfiltered moments that usually remain behind the scenes. From laugh-out-loud bloopers to insightful marketing strategies that didn't make the regular broadcast, this episode is a treasure trove of raw wi...
How to Build Create Crack-like Offers To 2x-10x Your Leads with Alisha Conlin-Hurd
Perpetual Traffic - February 27, 2024 08:00 - 54 minutes ★★★★★ - 729 ratingsAlisha Conlin-Hurd, of Persuasion Experience, discusses the importance of crafting effective offers in marketing. She explains that an offer is what you put in front of someone to persuade and motivate them to take the next step with your business. Alisha emphasizes the need for a series of m...
(Replay) The “Should You Buy This Product or Not” Webinar Framework with Jason Fladlien
Perpetual Traffic - February 23, 2024 08:00 - 51 minutes ★★★★★ - 729 ratingsJoin Ralph and Kasim as they look back on a memorable episode with Jason Fladlien. He joins them to discuss the power of webinars in marketing. Fladlien shares his expertise on the psychology behind decision-making patterns and how marketers can use this knowledge to their advantage. He emphasiz...
3 Major ecommerce Trends That Will Shape Your Marketing in 2024
Perpetual Traffic - February 20, 2024 08:00 - 41 minutes ★★★★★ - 729 ratingsRalph and Kasim share their insights on how the digital marketing world has changed over the years, from the complex and competitive game of generating traffic to the more strategic and impactful challenge of managing and converting this traffic. They discuss how the skills and mindset required ...
Why Attribution is Gonna Get WORSE, Agencies Sucking and the “7-11-4 Rule” with Neil Patel & Eric Siu
Perpetual Traffic - February 16, 2024 08:00 - 41 minutes ★★★★★ - 729 ratingsWe continue our collaboration with the marketing gurus Neil Patel and Eric Sue of Marketing School. Join us as we dive deep into the murky waters of marketing attribution, data accuracy, and strategy effectiveness. We challenge the status quo and share our insights on how to run a successful age...
The Future of Agencies, Podcasting and Content Marketing with Google SGE with Neil Patel & Eric Siu
Perpetual Traffic - February 13, 2024 08:00 - 51 minutes ★★★★★ - 729 ratingsToday we witness an unprecedented meeting of minds as leaders from Perpetual Traffic and Marketing School, Ralph Burns, Eric Sue, Neil Patel, and Kasim Aslam, come together for a comprehensive discussion on the future of digital marketing. This episode transcends the typical discourse, venturing...
Mastering the 3 Key Pillars for Digital Marketing Success in 2024
Perpetual Traffic - February 09, 2024 08:00 - 37 minutes ★★★★★ - 729 ratingsThink you know the basics of marketing? Think again. Ralph and Kasim show you how to spice up your marketing fundamentals with some cutting-edge tools and techniques. They reveal the secrets of crafting messages that stop people in their tracks and make them drool over your offer. They also shar...
AI: The Future Is More Predictable Than You Think with Perry Marshall
Perpetual Traffic - February 06, 2024 08:00 - 39 minutes ★★★★★ - 729 ratingsWhat if you could peek into the future and see how technology will shape the world of marketing? What if you could learn the secrets of how to thrive in an AI-driven world? That’s what Perry Marshall, the marketing genius and author of 80/20 Sales and Marketing, offers in this episode of the Per...
Enemies No More: Using Google and Meta Together for 10x Returns - Part 2
Perpetual Traffic - February 02, 2024 08:00 - 54 minutes ★★★★★ - 729 ratingsHow do you measure the impact of your digital marketing efforts? That's the question that Ralph and Kasim tackle in this episode, where they continue their discussion about attribution. They reveal the hidden pitfalls of data tracking, the dynamic nature of advertising platforms, and the essenti...
Enemies No More: Using Google and Meta Together for 10x Returns
Perpetual Traffic - January 30, 2024 08:00 - 32 minutes ★★★★★ - 729 ratingsWhat if everything you thought you knew about marketing attribution was wrong? In this eye-opening episode, Ralph and Kasim reveal the hidden truths and pitfalls of measuring the effectiveness of your marketing campaigns across different platforms. They expose the flaws and limitations of attrib...
The 13 Tools Every Digital Marketer Cannot Live Without
Perpetual Traffic - January 26, 2024 08:00 - 36 minutes ★★★★★ - 729 ratingsRalph and Kasim take a deep dive into the evolving landscape of digital marketing, offering a treasure trove of knowledge gleaned from recent mastermind events. They explore an array of cutting-edge tools shaping the industry: from KNO Commerce and Shopper Approved for capturing post-purchase in...
Pin It to Win It: Revolutionizing E-Commerce with Pinterest with Lauren Petrullo
Perpetual Traffic - January 23, 2024 08:00 - 44 minutes ★★★★★ - 729 ratingsYou, the Perpetual Traffic listeners, are invited to explore the often-overlooked potential of Pinterest in the realm of digital marketing and e-commerce. Our expert guest, Lauren Petrullo, brings a fresh perspective to the table, challenging common misconceptions about Pinterest and illuminatin...
How the Best Media Buyers Use the CCA Model on Meta for Explosive Business Growth
Perpetual Traffic - January 19, 2024 08:00 - 41 minutes ★★★★★ - 729 ratingsToday we’re featuring an episode from our VP of Marketing, Tom Meredith’s podcast, The Customer Acquisition Show. We’ll get into the dynamic world of Meta Ads. Tom, along with top media buyers, unravels the latest strategies that are making waves in digital marketing. They discuss the shift to a...
Vegas! On Location - Traffic and Conversion Summit 2024
Perpetual Traffic - January 16, 2024 08:00 - 21 minutes ★★★★★ - 729 ratingsRalph, Kasim, and Lauren bring the Traffic and Conversion Summit's excitement from Las Vegas to the perpetual audience. They recap the event's third day, including Ralph's impactful talk that captivated a full house. They delve into key summit takeaways, highlighting Lauren Petrullo's surprising...
Beyond Buzzwords: AI's Crucial Role in Shaping Marketing Trends
Perpetual Traffic - January 12, 2024 08:00 - 50 minutes ★★★★★ - 729 ratingsRalph and Kasim present to you this nugget-filled episode about the paradigm shift from traditional marketing to a content-centric approach, emphasizing the importance of creating compelling, relevant content. In these episode clips, they explore the intersection of AI-driven tools with marketin...
How to Unlock the Power of Meta’s Generative Creative Tools with Cameron Campbell
Perpetual Traffic - January 09, 2024 08:00 - 54 minutes ★★★★★ - 729 ratingsRalph Burns and Kasim Aslam welcome Cameron Campbell, an expert in digital marketing and a testament to the power of perseverance and learning. Cameron talks about the art of digital creativity. He shares invaluable insights into optimizing ad designs for various platforms, emphasizing the impor...
Google Vs. Meta: Which Ad Platform Should Take The Credit for the Sale?
Perpetual Traffic - January 05, 2024 08:00 - 30 minutes ★★★★★ - 729 ratingsRalph and Kasim embark on a forward-thinking journey into the evolving sphere of digital marketing as the year 2024 approaches. They expertly navigate the collaborative strengths of Google and Meta ads, highlighting how the strategic use of these platforms in tandem can significantly amplify mar...
13 Explosive Must-Do Marketing Tips for 2024 with Lauren Petrullo
Perpetual Traffic - January 02, 2024 08:00 - 47 minutes ★★★★★ - 729 ratingsRalph chats with Lauren Petrullo, the founder and CEO of Mongoose Media, a digital marketing agency that helps e-commerce and brick-and-mortar businesses grow their online presence and revenue. Lauren shares her top 13 tips for digital marketing success in 2024, covering topics such as email ver...
Year End Wrap Up: Best Nuggets and Insights from Perpetual Traffic 2023
Perpetual Traffic - December 29, 2023 08:00 - 53 minutes ★★★★★ - 729 ratingsWhat were the most game-changing online marketing ideas of 2023? Find out in this special episode, where we recap the best moments from our conversations with leading experts in the field. You’ll hear how they leveraged real-time events, trends, and conversations to create moment-driven marketin...
Shopify Success Unleashed: Mastering the 5-Step Formula with Scott Cunningham
Perpetual Traffic - December 26, 2023 08:00 - 49 minutes ★★★★★ - 729 ratingsRalph and Kasim interview Scott Cunningham, one of the world’s leading Shopify experts and the founder and CEO of Social Lite and Merchant Mastery. Scott reveals his five-part formula for creating irresistible offers that grab attention, solve problems, build trust, and tip the scale in your fav...
Unleashing AI Power in Marketing: Matt Wolfe's Top AI Tools Revealed
Perpetual Traffic - December 22, 2023 08:00 - 1 hour ★★★★★ - 729 ratingsRalph and Kasim welcome Matt Wolfe, founder of Future Tools and a renowned AI YouTube expert. Matt delves into his 15-year journey of content creation, exploring various tools and tactics before carving his niche in AI. He shares insights on leveraging AI tools like ChatGPT and Clod for generati...
7 Astonishing Digital Marketing Predictions for 2024
Perpetual Traffic - December 19, 2023 08:00 - 44 minutes ★★★★★ - 729 ratingsRalph and Kasim reveal what’s in store for digital marketing in 2024. They talk about how paid media might collapse, how influencer marketing will dominate, and how branding and content creation will be crucial. They also explore the pros and cons of podcasting, and the impact of agency consolid...
Project Management 101: Tools, Processes, and Habits with Gray MacKenzie
Perpetual Traffic - December 15, 2023 08:00 - 56 minutes ★★★★★ - 729 ratingsKasim chats with Gray McKenzie, the co-founder of Zenpilot, a company that helps agencies master project management. Gray reveals why project management is more than just software, and how to create effective processes and habits. He also shares how to set up your scorecard, track your client he...
Ep 100: 100 Years of Bodywork and Marketing
The Health Leader Podcast - December 14, 2023 19:38 - 28 minutes ★★★★ - 7 ratingsJoin us in our milestone 100th episode of our podcast where hosts Elicia, Christine, and James dive into a century of evolution! Peek into the past, present, and future of podcasting and the industries we love. Hear James share his journey from a journalism student to a podcast pioneer, and C...
The Future of Digital Advertising in an AI World
Perpetual Traffic - December 12, 2023 08:00 - 52 minutes ★★★★★ - 729 ratingsRalph and Kasim offer a deep dive into the expanding role of artificial intelligence in the business and marketing spheres. They explore the complex world of AI chatbots, dissecting how cutting-edge technologies and time-tested tactics can coexist and complement each other. They discuss elevatin...
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