Latest Ebookmarketing Podcast Episodes
Ralph and Kasim go on a Field Trip - The 5 Biggest Marketing Opportunities For 2024(MATG)
Perpetual Traffic - December 08, 2023 07:30 - 49 minutes ★★★★★ - 729 ratingsRalph and Kasim guest star on Marketing Against The Grain, offering a deep dive into the forefront of 2024's digital marketing landscape. They expertly navigate through AI marketing innovations, dissecting advanced strategies for platforms like Meta and Google, and introduce the untapped potenti...
Ep 99: Embracing New Paths with Jackie Kearn & David Clayton
The Health Leader Podcast - December 07, 2023 22:45 - 32 minutes ★★★★ - 7 ratingsIn Part 2 of our engaging series with Jackie Kearn and David Clayton from "The Folding Towels Podcast," we delve into the heart of their career transitions to massage therapy. This episode, "Embracing New Paths," uncovers the emotional and practical aspects of their journey from conventional c...
The Death of Digital Marketing Agencies
Perpetual Traffic - December 05, 2023 08:00 - 45 minutes ★★★★★ - 729 ratingsRalph and Kasim dive into the provocative topic of the declining relevance of traditional digital marketing agencies. They explore how the rise of new technologies and changing market dynamics are rendering old agency models obsolete. The conversation spans the impact of AI and client-centric ap...
Lifetime Value Nuggets: Deciphering Customer Metrics
Perpetual Traffic - December 01, 2023 08:00 - 28 minutes ★★★★★ - 729 ratingsIn this episode of Perpetual Traffic, we are digging deep into the archive for crucial marketing strategies for the digital age. These nuggets revolve around essential topics like the intricacies of selecting the right marketing or advertising agency, understanding and leveraging Customer Acquis...
Ep 98: Beyond the Towels with The Folding Towels Podcast
The Health Leader Podcast - November 30, 2023 22:46 - 23 minutes ★★★★ - 7 ratingsIn this episode, we're excited to feature David Clayton and Jackie Kearn from "The Folding Towels Podcast." David, with his vast knowledge in planning, and Jackie, known for her drive and enthusiasm, share insights from their Adelaide-based massage therapy experiences. Discover how their pod...
The Laziest Way to Get Qualified Leads on Meta
Perpetual Traffic - November 28, 2023 08:00 - 37 minutes ★★★★★ - 729 ratingsWe explore the under-the-radar capabilities of Meta's LeadCenter, a powerful yet often overlooked tool within BusinessSuite. Our expert guest, Lauren Petrullo, guides us through the intricacies of LeadCenter, shedding light on its potential to revolutionize lead management and efficiency for bus...
How to Use Meta’s New & Improved Lead Ads with Lauren Petrullo
Perpetual Traffic - November 24, 2023 08:00 - 48 minutes ★★★★★ - 729 ratingsRalph and Kasim engage in a witty and insightful discussion with marketing expert Lauren Petrullo. They delve into the evolving world of AI in business, emphasizing the importance of a disciplined approach to new technologies. They discuss the strategic use of Meta lead forms, exploring their cu...
Ep 97: The Transformative Power of Aromatherapy with Jenny Sheridan
The Health Leader Podcast - November 23, 2023 23:22 - 32 minutes ★★★★ - 7 ratingsIn this captivating episode, our host James sits down with Jenny Sheridan, a renowned expert in aromatherapy. Jenny shares her rich journey, from running her training centre to teaching online, and dives deep into the nuances of aromatherapy and essential oils. She offers invaluable tips for m...
How to Sell a $250,000 Product with and an 8X ROAS on Google with John Moran
Perpetual Traffic - November 21, 2023 08:00 - 53 minutes ★★★★★ - 729 ratingsRalph joins forces with John Moran, a visionary in the realm of Google Ads, to unravel some of the most effective and groundbreaking strategies for lead acquisition and sales enhancement. John, with his deep expertise and innovative approach, shares invaluable insights on utilizing Google Ads to...
The Marketing Strategy that grew a Personal Injury Law Firm by $178,494,704
Perpetual Traffic - November 17, 2023 08:00 - 54 minutes ★★★★★ - 729 ratingsRalph and Kasim, dissect a case study in the legal services niche, demonstrating how strategic advertising can significantly lower CPAs and boost conversions. They explore the symbiotic relationship between Google and Meta, offering insights on leveraging this dynamic for maximum impact. Whether...
Ep 96: Master your Lease with Kelly Cunningham
The Health Leader Podcast - November 16, 2023 19:00 - 29 minutes ★★★★ - 7 ratingsJoin us as we sit down with leasing guru Kelly Cunningham from Your Leasing Co., bringing over 25 years of expertise to the table. Kelly dives into the critical aspects of commercial leasing that many business owners overlook, sharing valuable insights on negotiation tactics that can save you ...
How Reddit Differs From Other Social Media
Perpetual Traffic - November 14, 2023 08:00 - 43 minutes ★★★★★ - 729 ratingsRalph and Kasim are joined by Evan Wolf. We dive into the dynamic world of Reddit, exploring its unique potential as a platform for community engagement and commercial success. Evan Wolf, sheds light on the intricacies of Reddit's communities, the role of moderators, and effective advertising st...
How to Maximize Your Black Friday Cyber Monday Campaigns on Google Ads
Perpetual Traffic - November 10, 2023 08:00 - 44 minutes ★★★★★ - 729 ratingsStep into the arena of Google Ads mastery where Black Friday success is not just hoped for, but engineered. Uncover the power of DemandGen campaigns and their unparalleled targeting capabilities, and grasp the indispensable role of third-party attribution software in sharpening your campaign's e...
Ep 95: The 'C' Word with Amy Tyler
The Health Leader Podcast - November 09, 2023 20:30 - 41 minutes ★★★★ - 7 ratingsJoin us as we delve into the often-misunderstood realm of the 'C' word with the wonderful Amy Tyler from the Institute of Oncology Massage. In this revealing episode, we shed light on the myths and realities surrounding cancer care in the world of therapy. In a candid discussion, Amy address...
8 Key Elements to Craft a Perfectly Sellable Business with Jason Swenk
Perpetual Traffic - November 07, 2023 08:00 - 47 minutes ★★★★★ - 729 ratingsJason Swenk dives into the art of making an agency attractive to potential buyers, discussing the intricacies of client transferability and the often-overlooked details of earn-outs. He shares invaluable advice on enhancing your agency's value, from distinguishing your business as a market maker...
17 Absolutely Killer Meta Advertising Tips From The Best Media Buyers on the Planet
Perpetual Traffic - November 03, 2023 08:00 - 51 minutes ★★★★★ - 729 ratingsWe dive into the tactical side of digital marketing, sharing valuable insights and actionable tips. From the nuances of tracking offline conversions to the debate of lifetime versus daily ad budgets, our team of media buyers uncover the strategies that are moving the needle in today's fast-paced...
Ep 94: Christmas Shenanigans
The Health Leader Podcast - November 02, 2023 22:16 - 47 minutes ★★★★ - 7 ratings🎄 The Health Leader Co. Christmas Special! 🎄 Join us for a festive treat as we dive deep into the merry season of joy, relaxation, and rejuvenation. Your host, Elicia, along with their lively 'elves'—James and Christine—chat about the hustle and bustle leading up to December and how to sail ...
Why You’re Doing Your YouTube Marketing All Wrong with Ian Garlic
Perpetual Traffic - October 31, 2023 08:00 - 51 minutes ★★★★★ - 729 ratingsRalph and Ian Garlic dive into the intricacies of content creation in the digital age, exploring the delicate balance between algorithmic demands and authentic storytelling. He shares his insights on leveraging customer stories to climb the ranks, the enduring power of video content, and the nua...
Cutting Edge Digital Marketing Insights from Cancún, Mexico
Perpetual Traffic - October 27, 2023 08:00 - 31 minutes ★★★★★ - 729 ratingsRalph and Kasim delve deep into the intricacies of business, from the art of evaluating copy to the power of surrounding oneself with the right minds. They share invaluable insights, including a game-changing method for assessing ideas and the potential pitfalls that can cost millions. As we nav...
Ep 93: Overcoming Life's Challenges in Unique Ways with Lexi Lopez
The Health Leader Podcast - October 26, 2023 19:33 - 34 minutes ★★★★ - 7 ratingsIn this heartfelt episode, dive into the transformative journey of Lexi Lopez, a lymphatic drainage specialist based in Florida. From her beginnings as a biological researcher to discovering the intricate connections between the mind, emotions, and body health, Alexi shares her personal experi...
Part 2 - 5 Important Takeaways from the 2023 Meta Brand Summit
Perpetual Traffic - October 24, 2023 07:30 - 1 hour ★★★★★ - 729 ratingsWe dive deep into the transformative world of digital advertising, from the explosive potential of Reels to the art of creating 'tentpole moments' akin to Super Bowl ads. Ralph and Kasim discuss the landscape of branding, emphasizing the importance of micro moments and the long game strategy. Wi...
Part 1 - 5 Important Takeaways from the 2023 Meta Brand Summit
Perpetual Traffic - October 20, 2023 08:00 - 41 minutes ★★★★★ - 729 ratingsRalph and Kasim dig deep into the evolving landscape of marketing, emphasizing the importance of confidence in core assumptions, messaging, and targeting. With references to iconic figures like Don Draper, the discussion revolves around the paradigm shift from performance-based marketing to bran...
Ep 92: From Local Fields to Olympic Glory with Vince Cosentini
The Health Leader Podcast - October 19, 2023 20:00 - 31 minutes ★★★★ - 7 ratingsDelve into the captivating world of elite sports massage therapy with Vince, a seasoned therapist who's worked from Canberra's local football fields to the grand stages of the Olympics. In this episode, Vince shares tales from his tenure at the Australian Institute of Sport, the thrill of th...
Why Traditional Marketing is Dead and What's Taking Its Place with Dmitri Smirnov
Perpetual Traffic - October 17, 2023 08:00 - 56 minutes ★★★★★ - 729 ratingsEmbark on a journey through the uncharted territories of marketing with Dmitri Smirnov who dares to challenge the status quo, intertwining the seemingly opposing worlds of raw creativity and meticulous data analysis. Dmitri, even as a 16-year-old, was obsessed with dissecting data, tracking ever...
Behind the Scenes of Tier 11: Research, Insight, and Strategy
Perpetual Traffic - October 13, 2023 08:00 - 31 minutes ★★★★★ - 729 ratingsDive into the behind scenes of Tier 11, a world where creative strategies, media buying, and campaign management converge to shape successful advertising narratives. The team peel back the layers of innovative ad campaigns, exploring the nuanced use of user-generated content, the strategic appro...
EP91: Mastering the Art of Wellness Transformation with Gael Wood
The Health Leader Podcast - October 11, 2023 21:49 - 42 minutes ★★★★ - 7 ratingsIn today’s episode, we journey alongside Gael Wood, a trailblazer in the massage and spa industry with an illustrious career spanning over 25 years. From her initial steps into the realm of wellness to her groundbreaking ventures online, Gael's story is a blend of dedication, innovation, and a...
The 3 Essential Steps to Turning Around a Digital Marketing Team
Perpetual Traffic - October 10, 2023 08:00 - 53 minutes ★★★★★ - 729 ratingsRalph and Kasim dig into the multifaceted world of leadership, management, and scaling success, drawing intriguing parallels between the realms of sports and business. Through the lens of Parcells’ transformative leadership and the meticulous strategies employed in digital marketing realms, the ...
Ep90: From Burnout to Empowering Women with Erin Davis
The Health Leader Podcast - October 05, 2023 21:30 - 37 minutes ★★★★ - 7 ratingsIn this riveting episode, we delve into the life of Erin Davis, a dedicated accountant once entangled in the demanding web of corporate ambitions and family responsibilities. Erin's tale is one of transformation - from moments of sheer exhaustion and emotional drain to pivotal breakthroughs....
5 Takeaways from the Meta Agency Performance Summit
Perpetual Traffic - October 03, 2023 08:00 - 56 minutes ★★★★★ - 729 ratingsRalph and Kasim are joined by Tom Meredith of Tier 11. They get into intricate discussions surrounding Meta, exploring its multifaceted impact on the digital advertising landscape. They dissect the nuances of Meta’s advertising algorithms, contemplating their evolving efficiency and the implicat...
How to Hack the iOS 17 Tracking Parameters with Scott Desgrosseilliers
Perpetual Traffic - September 29, 2023 08:00 - 31 minutes ★★★★★ - 729 ratingsRalph is joined by Scott Desgrosseilliers, the CEO of Wicked Reports, to navigate the complex landscape of legal tracking in marketing and discuss the hurdles and resolutions in sustaining visibility and compliance. They uncover the subtleties of conversion attribution, emphasizes the significan...
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