Latest Ebookmarketing Podcast Episodes

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How to get thousands of new authentic Instagram followers in 30 days while sitting on the toilet

Perpetual Traffic - September 26, 2023 08:00 - 42 minutes ★★★★★ - 729 ratings
Kasim and Lauren dig deep into the intricacies of Instagram and e-commerce, sharing invaluable insights and strategies to optimize online presence and attract authentic followers. They explore innovative approaches to engagement, discussing the significance of an optimized profile, the impact of...

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The Big Meta Advertising Mistake You Are Making (And Don’t Even Know It) Part 2

Perpetual Traffic - September 22, 2023 08:00 - 1 hour ★★★★★ - 729 ratings
Ralph and Kasim dig into the intricacies of brand consistency, showcasing its undeniable power in the world of marketing. Through a detailed exploration of audience segmentation, we uncover the art of crafting tailored messages for each level of traffic. From the initial intrigue of cold traffic...

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Ep 89: Exploring Resilience, Transformation, and Holistic Healing with Mandy Tongs

The Health Leader Podcast - September 21, 2023 23:00 - 32 minutes ★★★★ - 7 ratings
Welcome to a captivating episode of The Health Leader Co. podcast, where we dive deep into the journey of resilience and self-discovery with our remarkable guest, Mandy Tongs. Mandy is a multifaceted practitioner, a Reiki master energy healer, spiritual teacher, bodyworker, NLP practitioner...

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The #1 Biggest Mistake You Are Making When Running Meta Ads (And Don’t Even Know It) Part 1

Perpetual Traffic - September 19, 2023 08:00 - 45 minutes ★★★★★ - 729 ratings
Ralph and Kasim delve deep into the nuances of modern advertising, emphasizing the need to move beyond generic ad copies. They explore the transformative power of AI-induced traffic platforms and the potential of in-app strategies. With insights into the evolution of design and the effectiveness...

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Digital Gold Rush - Mining for Audience Engagement Nuggets!

Perpetual Traffic - September 15, 2023 08:00 - 30 minutes ★★★★★ - 729 ratings
Today we are diving into the transformative power of retraining the mind and the nuances of leveraging Facebook's latest features for optimal digital engagement. Discover the art of crafting impactful video content, the significance of precise editing, and the strategies behind effective call-to...

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Ep88: Healing Hands With a Medical Twist with Elanor Sung

The Health Leader Podcast - September 14, 2023 23:06 - 44 minutes ★★★★ - 7 ratings
In this episode of The Health Leader Podcast, we delve into the fascinating journey of Elanor, a seasoned massage therapist, as she embarks on an exciting new chapter in the world of physical therapy. Join us as we explore the remarkable fusion of her hands-on expertise, anatomical knowledge, an...

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When You Need a 3rd Party Attribution Tool With Austin Harrison

Perpetual Traffic - September 12, 2023 08:00 - 44 minutes ★★★★★ - 729 ratings
Ralph engages in a deep conversation with Austin Harrison about the complexities of channel spending and its ripple effects on revenue. Austin, sheds light on the intriguing relationship between advertising on platforms like TikTok and the subsequent revenue on Amazon. Together, they navigate th...

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2024 Digital Marketing Predictions with Ryan Deiss

Perpetual Traffic - September 08, 2023 08:00 - 40 minutes ★★★★★ - 729 ratings
Ralph and Kasim welcome Ryan Deiss back, to discuss the art of messaging and connecting with your ideal customer. Ryan emphasizes the importance of understanding your target audience's desires and pain points, and how to craft compelling messaging that resonates with them. He also shares insight...

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Ep87: FAQ Love Your Practice

The Health Leader Podcast - September 07, 2023 22:00 - 26 minutes ★★★★ - 7 ratings
Join us in this insightful episode of the Health Leader Podcast as hosts Elicia Crook, James Crook, and Christine Knox dive into the questions we’ve received from our Facebook groups.  We explore topics like handling client cancellations effectively, offering discounts to not-for-profit org...

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Why Digital Marketer Sold The Perpetual Traffic Podcast to Tier 11 with Ryan Deiss

Perpetual Traffic - September 05, 2023 08:00 - 45 minutes ★★★★★ - 729 ratings
Ralph and Kasim sit down with Ryan Deiss to discuss the challenges of valuing a digital asset and the importance of mapping out a clear growth engine. They dive into the complexities of pricing a podcast and the need to consider factors such as hosts, promotion, and audience engagement. Ryan sha...

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The 5 Biggest Mistakes You’re Making in Your Online Marketing Right Now

Perpetual Traffic - September 01, 2023 08:00 - 41 minutes ★★★★★ - 729 ratings
Ralph and Kasim join forces with the "Serbian Firecracker," Ivan, to delve deep into the world of online marketing. Together, they unravel the complexities of new customer acquisition, shed light on the pitfalls of working with ill-equipped agencies, and emphasize the importance of tracking ever...

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Ep86: Exploring the Power of Resilience with Mechelle Webb

The Health Leader Podcast - August 31, 2023 22:00 - 23 minutes ★★★★ - 7 ratings
Welcome to another enlightening episode of The Health Leader Co. podcast -  Exploring the Power of Resilience with Mechelle Webb 🌟 In this episode, we're excited to introduce you to the world of resilience and empowerment with our special guest, Mechelle Webb. A licensed massage therapist, ...

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Why Google Performance Max Now Kinda Sucks & When You Should Use It

Perpetual Traffic - August 29, 2023 08:00 - 54 minutes ★★★★★ - 729 ratings
Ralph and Kasim delve deep into the contrasts of traveling in Europe versus the US, the evolving landscape of Google's AI ambitions, and the intricacies of modern education. As they touch upon data privacy concerns and the future of personalized ads, listeners are offered a unique blend of perso...

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“The ACC Model” Case Study: How to Scale Your Meta Ads Using Google Performance Max

Perpetual Traffic - August 25, 2023 08:00 - 47 minutes ★★★★★ - 729 ratings
We explore the power of purpose-driven businesses and the impact they can have on achieving a vision. From nostalgia for roll-up car windows to case studies on making impactful statements with Google, we dive into the importance of content-rich websites in slipper marketing and expanding audienc...

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Ep85: Massage Therapist to Healing Innovator with Amy Tyler

The Health Leader Podcast - August 24, 2023 23:30 - 42 minutes ★★★★ - 7 ratings
🌟 From Massage Therapist to Healing Innovator with Amy Tyler 🌟 Join us on this captivating episode of The Health Leader Podcast as we uncover the remarkable journey of Amy Tyler, the visionary force behind Amy Tyler Therapeutic Massage & The Institute of Oncology Massage. Amy's story is a t...

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Webinar Wonders: How Jason Fladlien Turned 'No' into a $10 Million 'Yes'

Perpetual Traffic - August 22, 2023 08:00 - 57 minutes ★★★★★ - 729 ratings
Kasim engages in a great conversation with Jason Fladlien. Together, they dive into the intricacies of webinar marketing, emphasizing the importance of understanding one's audience and crafting compelling offers. Jason shares his wisdom on the significance of reputation in business, asserting th...

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Nuggets on Funnel Building Tools and Techniques

Perpetual Traffic - August 18, 2023 08:00 - 27 minutes ★★★★★ - 729 ratings
Discover the essential tools and strategies for mastering conversion rate optimization in this episode. From the power of Kajabi as the ultimate learning management system to the benefits of WordPress page builders, Ralph and Kasim delve into the world of landing pages, AB testing, and customer ...

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Ep84: From Mining to Massage Magic with Lisa Elwell

The Health Leader Podcast - August 17, 2023 22:00 - 21 minutes ★★★★ - 7 ratings
Today, we're delving into the incredible story of Lisa Elwell from Body Balance Health and Wellness. Lisa's journey started in the demanding mining world, where she kickstarted her career as a Physical Therapist. But her true passion led her to become a successful massage therapist. She's not ...

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A 61% Increase in New Customers and a 45% Drop in CAC Selling a “Meta-Friendly” product

Perpetual Traffic - August 15, 2023 08:00 - 55 minutes ★★★★★ - 729 ratings
Ralph and Kasim are joined by Kobi. They discuss a case study that highlights the power of cross-platform advertising for customer acquisition. They examine how a client's Facebook ads led to increased traffic and awareness, while their Google ads sealed the deal and closed sales. By understandi...

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3 Steps to How Erik Huberman Built a $500M Marketing Agency

Perpetual Traffic - August 11, 2023 08:00 - 1 hour ★★★★★ - 729 ratings
We dive into the intricacies of scaling in the digital marketing realm. With insights from Erik Huberman, the founder and CEO of Hawk Media, we explore the challenges and strategies of growing a service business, especially without external funding. Erik's firsthand experiences and unique perspe...

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Ep83: Who Are We? James Crook and Christine Knox

The Health Leader Podcast - August 10, 2023 23:53 - 37 minutes ★★★★ - 7 ratings
What do you get if you cross a Mindset Coach, A Digital Marketer and a Hands on Skills Teacher? No Jokes here - this is The Health Leader Co! In this episode as we delve into the fascinating backgrounds of Christine Knox and James Crook. James, a seasoned Digital Marketer, transitioned fro...

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How to Sniff Out Your Marketing Agency’s B.S

Perpetual Traffic - August 08, 2023 08:00 - 41 minutes ★★★★★ - 729 ratings
Dive headfirst into the world of marketing agencies with us as we pull back the curtain on their tactics. Get the lowdown on the power of remarketing campaigns, unlock the untapped potential of young marketers, and sidestep the pitfalls that could trip up your marketing practices. We're also lif...

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The #1 Way to Sell Your Book & Build Your List on Amazon with Morgan Gist MacDonald

Perpetual Traffic - August 04, 2023 08:00 - 58 minutes ★★★★★ - 729 ratings
Morgan Gist MacDonald shares key strategies for using books as tools for business growth. She stresses the importance of aligning book content with author intentions and audience needs, introducing the concept of perceived customization to target specific market niches. She emphasizes finding hi...

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Ep82: Forging a Flourishing Partnership: The Health Leader Co's Journey

The Health Leader Podcast - August 04, 2023 01:42 - 27 minutes ★★★★ - 7 ratings
  Welcome to an insightful episode that delves into the heart of successful business partnerships. Have you ever wondered about the inner workings and essential ingredients that pave the way for a thriving collaboration? In this captivating installment, join us as Elicia, Christine, and Jam...

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The Next Era of Growth: How to Achieve Full Funnel Excellence

Perpetual Traffic - August 01, 2023 08:00 - 1 hour ★★★★★ - 729 ratings
Ralph and Kasim take us on a deep dive into the future of growth, revealing the intricacies of achieving full funnel excellence. They unpack the powerful synergy of short-term direct response and long-term brand marketing, a potent mix that's primed to supercharge profits. They spotlight the tra...

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Ep81: Introducing The Health Leader Co.

The Health Leader Podcast - July 31, 2023 09:31 - 30 minutes ★★★★ - 7 ratings
(Just a heads up, future episodes will have less echo! We recorded the first two episodes in this season while we were together in person and they are a little more echo-ey than we would like...) Welcome to Season 4 of The Health Leader Podcast! Get ready to be inspired and informed as we intr...

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The 5 Step System to Lowering Your Cost Per Lead 40% Using AI

Perpetual Traffic - July 28, 2023 08:00 - 47 minutes ★★★★★ - 729 ratings
Join Ralph, Kasim, and Kobi as they unpack a case study where AI was leveraged to slash the cost per lead by a whopping 40%. Kobi shares on how his team ingeniously integrated lead forms on Facebook and harnessed the power of chat GPT to fine-tune their copy. The trio underscores the need to pau...

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Media Buyers: Why Your Job Is NOT Doing Your Job

Perpetual Traffic - July 25, 2023 08:00 - 49 minutes ★★★★★ - 729 ratings
Ralph and Kasim discuss why the traditional role of a media buyer is evolving in the age of AI and algorithms. They emphasize the importance of letting the machines do the work and resisting the urge to constantly tweak and make changes. They explain that media buyers now need to focus more on a...

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Threads vs. Twitter: Who’s Gonna Win?

Perpetual Traffic - July 21, 2023 08:00 - 23 minutes ★★★★★ - 729 ratings
Ralph and Kasim dive into the phenomenon of the Threads app, a rising star that has amassed a staggering 100 million users in a mere five days. They dissect the factors that have propelled its success, highlighting its user-friendly onboarding process and enhanced experience compared to Twitter....

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How Nathan Hirsch used partnerships to build a $12 million per year business

Perpetual Traffic - July 18, 2023 08:00 - 48 minutes ★★★★★ - 729 ratings
In this episode of Perpetual Traffic, Kasim is joined by serial entrepreneur Nathan Hirsch. They delve into Nathan's unique hiring process, the organic marketing blueprint that scaled his business from $5k to $12 million, and his experience with business exit. Nathan shares his insights on the i...