Latest Ebookmarketing Podcast Episodes
The Most Important Marketing KPI You Are NOT Measuring
Perpetual Traffic - July 14, 2023 08:00 - 23 minutes ★★★★★ - 729 ratingsIn this episode of the Perpetual Traffic, Ralph and Kasim dive into a crucial yet often overlooked Key Performance Indicator (KPI) - content volume. They discuss the emerging trend of leveraging AI tools to enhance productivity and the importance of producing a high volume of content for busines...
How to Sell Your Business With Investment Banker Greg Smith
Perpetual Traffic - July 11, 2023 08:00 - 55 minutes ★★★★★ - 729 ratingsIn this episode, Ralph and Kasim joined by Greg Smith. From exploring a company's remarkable turnaround to the importance of patient listening, selling your digital business, and leveraging AI, this conversation is a goldmine of knowledge. Greg's insights on company valuation, the impact of stra...
Shoestring Budget? Google Ads Nuggets to the Rescue
Perpetual Traffic - July 07, 2023 08:00 - 32 minutes ★★★★★ - 729 ratingsIn this nugget episode of Perpetual Traffic, we dive into the intricacies of Google Ads and Analytics. They underscore the pivotal role of conversion tracking and the need to comprehend your Average Order Value (AOV) for campaign success. They address the challenges of operating on limited budge...
How Lauren Petrullo Got 3,000+ Pinterest Clicks to PerpetualTraffic.com in 30 Days
Perpetual Traffic - July 04, 2023 08:00 - 41 minutes ★★★★★ - 729 ratingsIn this episode of the Perpetual Traffic podcast, Ralph Burns is joined by Lauren Petrullo to discuss the power of Pinterest for businesses. Lauren shares insights on how Pinterest, often overlooked by marketers, can be a potent platform for driving traffic and engagement. She highlights the pla...
Your USP: The reMarkable Method to Sell More of Your Products Online
Perpetual Traffic - June 30, 2023 08:00 - 34 minutes ★★★★★ - 729 ratingsIn this episode of Perpetual Traffic, Ralph and Kasim delve into the critical role of a unique selling proposition (USP) in the realm of digital marketing. They dissect Ralph's decision-making process behind his Remarkable tablet purchase, demonstrating how a deep understanding and resolution of...
How Jamie Davidson Scaled from $0 to over $100 million on Amazon in 7 Years
Perpetual Traffic - June 27, 2023 08:00 - 43 minutes ★★★★★ - 729 ratingsIn this episode of Perpetual Traffic, hosts Ralph and Kasim, along with special guest Jamie Davidson, co-founder of AMZ Insiders, dive deep into the intricacies of building a highly successful business on the ever-expanding Amazon platform. With a focus on advanced digital marketing strategies, ...
The Great Squeeze Page Hoax: Dead or Alive?
Perpetual Traffic - June 23, 2023 08:00 - 31 minutes ★★★★★ - 729 ratingsIn this episode of Perpetual Traffic, hosts Ralph and Kasim are joined by Tom Meredith, the VP of Marketing at Tier 11, to explore the effectiveness of squeeze pages in customer acquisition. They delve into the nuances of using squeeze pages, highlighting their suitability for offers that requir...
5 Big Takeaways From the iOS 17 Apocalypse
Perpetual Traffic - June 20, 2023 08:00 - 40 minutes ★★★★★ - 729 ratingsIn this episode of Perpetual Traffic, Ralph Burns and Kasim Aslam engage in an in-depth conversation with guest Tom Meredith about the complexities of Apple's privacy policies and the significant impact they hold for app developers. The dialogue brings to light the delicate equilibrium Apple mus...
3 Big Takeaways from The Meta Performance Marketing Summit
Perpetual Traffic - June 16, 2023 08:00 - 39 minutes ★★★★★ - 729 ratingsIn this episode of Perpetual Traffic, Ralph and Kasim explore the implications of Meta (formerly Facebook) and AI in marketing. They discuss the advantages of Facebook's Advantage Plus campaign type, highlighting how it has been utilized by larger brands to enhance their e-commerce efforts. Howe...
What’s Working Now with Meta Ads: AI UGC, Big Text, Before/After & Post-It Notes?
Perpetual Traffic - June 13, 2023 08:00 - 54 minutes ★★★★★ - 729 ratingsIn this episode of Perpetual Traffic, Ralph, Kasim, and special guest, Kobi Topaz from Tier 11, dive deep into the world of digital marketing. They explore the evolution of Google search, underscored by the introduction of ads and the shifting paradigm of generative AI from an options framework ...
Facebook Ad Auction Insights: 3 Nuggets to Enhance Performance
Perpetual Traffic - June 09, 2023 08:00 - 19 minutes ★★★★★ - 729 ratingsWelcome to another episode of Perpetual Traffic. We're diving back into the archives, revisiting three pivotal episodes centering on the mechanics of Facebook's ad auction technology. This technology plays an instrumental role in pinpointing the highest valued audience for your campaign. Sure, m...
How AI & AI-Powered Ads Will Completely Transform Your Marketing
Perpetual Traffic - June 06, 2023 08:00 - 46 minutes ★★★★★ - 729 ratingsIn this episode of Perpetual Traffic, Ralph and Kasim discusses the impact of Google's use of AI in delivering content and answers to users. They highlight the potential consequences for content creators if Google begins using their own AI to deliver course content, potentially leading to a decl...
2 Things That Are Wasting Your Google Performance Max Budget
Perpetual Traffic - June 02, 2023 08:00 - 13 minutes ★★★★★ - 729 ratingsIn the Perpetual Traffic nugget episode, Ralph is joined by John Moran who discusses the importance of effectively utilizing P Max, a type of advertising campaign. John highlights the significance of identifying the starting point for P Max and advises against overspending on ineffective keyword...
Top Ways Your PPC Spend is Being Wasted with John Moran
Perpetual Traffic - May 30, 2023 08:00 - 1 hour ★★★★★ - 729 ratingsIn this episode of Perpetual Traffic, Ralph and Kasim are joined by John Moran, who shares insights on optimizing ad spend and maximizing marketing effectiveness. Key takeaways include understanding new user count and search categories to optimize ad spend, using short-form video content in Face...
[Case Study]: 628 Personal Injury Law Signed Cases in 9 Months - Part 2
Perpetual Traffic - May 26, 2023 08:00 - 30 minutes ★★★★★ - 729 ratingsIn this episode of Perpetual Traffic, Ralph and Kasim visit part 2 of a case study of a successful digital marketing campaign for a personal injury law firm. They emphasize the importance of emotive copywriting, a prominent phone number, and urgent call to action to boost conversions. Utilizing ...
[Case Study]: 628 Personal Injury Law Signed Cases in 9 Months
Perpetual Traffic - May 23, 2023 08:00 - 52 minutes ★★★★★ - 729 ratingsIn this episode of Perpetual Traffic, Ralph and Kasim share insights on marketing channels and lead generation strategies. A key takeaway is the value of Twitter threads in building a following and providing valuable content. They recommend creating threads regularly and pinning a tweet that act...
How We Got a 22% Drop in CPA & a 50% Increase in New Donors Using Content First
Perpetual Traffic - May 19, 2023 08:00 - 40 minutes ★★★★★ - 729 ratingsIn this episode of Perpetual Traffic, Ralph and guest Kobi Topaz explore the strategies for optimizing conversions in blog posts by combining content and pitch effectively. They discuss the various objectives for meta platforms and the importance of high-quality content and long-term content str...
How Much Should You Spend on Digital Advertising?
Perpetual Traffic - May 16, 2023 08:00 - 38 minutes ★★★★★ - 729 ratingsIn this episode of Perpetual Traffic, Ralph and Kasim cover various aspects of online marketing. They discuss challenges in running A/B/O campaigns on Facebook, the benefits of campaign budget optimization for e-commerce brands, and the calculation of customer acquisition cost. They also explore...
[Part 2] Why YouTube Ads Beats Facebook Ads Every Time with Aleric Heck
Perpetual Traffic - May 12, 2023 08:00 - 45 minutes ★★★★★ - 729 ratingsIn this episode of Perpetual Traffic, Ralph and Kasim are joined by Aleric Heck to discuss strategies for leveling up your digital marketing game. They explore the winning formula of value ads that combine a hook, education, and a call to action. Effective hooks such as case studies, education, ...
Why YouTube Ads Beats Facebook Ads Every Time with Aleric Heck
Perpetual Traffic - May 09, 2023 08:00 - 50 minutes ★★★★★ - 729 ratingsIn this episode of Perpetual Traffic, Aleric Heck joins hosts Ralph and Kasim to discuss strategies for boosting traffic and conversions in digital advertising campaigns. One key takeaway was the importance of tracking leads and conversions, even if it may be difficult to directly attribute succ...
10 Proven Perpetual Traffic Nuggets for Driving More Traffic
Perpetual Traffic - May 05, 2023 08:00 - 15 minutes ★★★★★ - 729 ratingsAre you struggling to create engaging content that resonates with your audience? Look no further than the Perpetual Traffic podcast! In this episode, we share valuable insights on how to create native content using the "Love Sandwich" technique, the importance of using hashtags for effective soc...
How an eCommerce Brand Scaled From $1K to $15K/Day with Molly Pittman
Perpetual Traffic - May 02, 2023 08:00 - 46 minutes ★★★★★ - 729 ratingsJoin Ralph and Kasim on this episode of Perpetual Traffic, as they catch up with Facebook advertising expert Molly Pittman. Molly shares her journey in the industry, including launching an agency and utilizing advertorials for scalability. She also provides tips on using pre-sell articles, creat...
How Google’s Big Tracking Decision Will Affect Your Business with Frederik Boysen
Perpetual Traffic - April 25, 2023 08:00 - 1 hour ★★★★★ - 729 ratingsIn this episode of Perpetual Traffic, Ralph and Kasim are joined by Frederik Boysen to discuss strategies for optimizing digital marketing campaigns and acquiring new customers. They stress the importance of using first-party data to improve customer match, understanding the cost to acquire a cu...
The Shocking Blog SOP Guaranteed to 40X Your Traffic With Lauren Petrullo
Perpetual Traffic - April 21, 2023 08:00 - 54 minutes ★★★★★ - 729 ratingsIn this episode of Perpetual Traffic, Ralph and Kasim talk with Lauren Petrullo about various topics related to digital marketing and e-commerce. They cover the benefits of user-generated content for affiliate marketing and the potential of an in-app affiliate network for monetization. They also...
How to Switch to Google Analytics 4 Before The July 1 Deadline With Chris Mercer
Perpetual Traffic - April 18, 2023 08:00 - 58 minutes ★★★★★ - 729 ratingsIn this episode of Perpetual Traffic, Chris Mercer from Measurement Marketing joins Ralph and Kasim to discuss the significance of measurement in digital marketing. The hosts stress the importance of setting up reports that provide insights into what's working and what's not, and they discuss Go...
11 Life-Transforming AI Tools You’re Not Using…But Should
Perpetual Traffic - April 14, 2023 08:00 - 32 minutes ★★★★★ - 729 ratingsIn this episode of Perpetual Traffic, Ralph and Kasim discuss various AI tools that can be used to make money. They cover tools like Zapier, ChatGPT, and Tweet Hunter, which can help with legal protection, Twitter threads, and data visualization. The hosts also touch on the importance of persona...
14 Irresistible CRO Tools You Must Use to Increase Conversions
Perpetual Traffic - April 11, 2023 08:00 - 34 minutes ★★★★★ - 729 ratingsPerpetual Traffic delves into the latest online marketing tools and strategies in this episode. Topics covered include the potential impact of Universal Analytics Tracking's shutdown, the importance of reliable funnel building tools like Click Funnels, and proper tracking and integration with Za...
The “Should You Buy This Product or Not” Webinar Framework with Jason Fladlien
Perpetual Traffic - April 07, 2023 08:00 - 45 minutes ★★★★★ - 729 ratingsJoin Ralph Burns and Kasim Aslam on the Perpetual Traffic podcast as they welcome guest Jason Fladlien to discuss the power of webinars in marketing. Fladlien shares his expertise on the psychology behind decision-making patterns and how marketers can use this knowledge to their advantage. He em...
How to Use Open AI to Convert Leads to Customers with Shaun Clark
Perpetual Traffic - March 28, 2023 08:00 - 43 minutes ★★★★★ - 729 ratingsIn this episode of the Perpetual Traffic Podcast, hosts Ralph Burns and Kasim Aslam are joined by Shaun Clark to discuss lead follow-up strategies and the importance of speed to lead. Shaun shares his expertise on how businesses can automate their lead nurturing process and effectively book appo...
5 Proven Ways to Improve Your Website Conversion Rate
Perpetual Traffic - March 24, 2023 08:00 - 48 minutes ★★★★★ - 729 ratingsIn this episode of Perpetual Traffic, Ralph discusses conversion rates on different platforms and offers strategies to increase them. He explains that Facebook and other meta platforms have high conversion rates, while social media posts usually lack calls to action and have less than 1% convers...
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