Latest Ebookmarketing Podcast Episodes
The 1 Secret to Lowering Your CPAs by 60% on Meta
Perpetual Traffic - March 21, 2023 08:00 - 34 minutes ★★★★★ - 729 ratingsJoin Ralph and Kasim in the latest episode of Perpetual Traffic as they tackle complex tracking issues and share valuable insights into advertising basics, real estate marketing, and simplification strategies for better results. Discover why fixing tracking is crucial before running ads and how ...
[2022] Funnels and Google Ads Now a Match Made in Heaven?
Perpetual Traffic - March 14, 2023 08:00 - 11 minutes ★★★★★ - 729 ratingsHistorically, Google advertisers haven’t liked funnels—for a lot of reasons. But is that about to drastically change? On today’s bite-sized episode, host Kasim Aslam is talking about his favorite topic (cue the sarcasm): funnels. Funnels haven’t functioned well traditionally in the Google ecos...
How to Get 100's of Qualified Real Estate Leads Using A.I. with With Suneet Agarwal
Perpetual Traffic - March 10, 2023 08:00 - 55 minutes ★★★★★ - 729 ratingsIn the latest episode of Perpetual Traffic, Ralph and Kasim are joined by Suneet Agarwal, where they delve into the world of real estate marketing. Suneet believes that the real money lies in coaching leads and recruiting agents, rather than just selling houses. Kasim suggests becoming the centr...
What Is The Law of Inverse Profitability™?
Perpetual Traffic - March 07, 2023 08:00 - 38 minutes ★★★★★ - 729 ratingsIn this episode of Perpetual Traffic, Ralph and Kasim discuss the importance of customer acquisition and how to make more money with less profit. They delve into the concept of lifetime value customer (LTV) and cost per acquisition (CAC), which are crucial data points for determining profitabili...
7 MORE Traffic Sources Every Online Marketer Needs to Know (Part 2)
Perpetual Traffic - March 03, 2023 08:00 - 28 minutes ★★★★★ - 729 ratingsOn this episode of Perpetual Traffic, hosts Ralph Burns and Kasim Aslam discuss the benefits of having a podcast to build authority and credibility. While it may not be the biggest traffic source, podcasting can lead to speaking gigs and guest blog posts. The hosts emphasize the importance of gu...
7 Traffic Sources Every Online Marketer Needs to Know
Perpetual Traffic - February 28, 2023 08:00 - 1 hour ★★★★★ - 729 ratingsIn this episode, Ralph and Kasim discuss the importance of social media and provide tips on how to make the most of it. They cover topics such as outsourcing social media and finding the right person for the job, developing a unique voice on social media, increasing engagement with your content,...
The Ultimate Guide to Online Attribution with Scott DesGrosseilliers
Perpetual Traffic - February 24, 2023 08:00 - 1 hour ★★★★★ - 729 ratingsWelcome to the Perpetual Traffic podcast, on this episode we will explore the hidden middle funnel and uncover the secrets of successful attribution with world expert Scott Desgrosseilliers. In this engaging and informative episode, we'll discuss how to sensibly track conversions without overwhe...
The #1 Dirty Little Secret in Direct Response Marketing
Perpetual Traffic - February 21, 2023 08:00 - 44 minutes ★★★★★ - 729 ratingsWelcome to Perpetual Traffic, the podcast that helps you create and sustain demand for your business. In this episode, hosts Ralph and Kasim will take you on a journey to explore how to create your own demand by taking a unique approach to advertising. They share their expertise on how education...
Marketing to the Heart: How to Satisfy Consumer Desires and Boost Sales
Perpetual Traffic - February 17, 2023 08:00 - 12 minutes ★★★★★ - 729 ratingsWelcome to Perpetual Traffic, the podcast that helps businesses increase customer acquisition and retention. In this episode, we explore how understanding the 16 human desires can help marketers tailor their messaging and solutions to better meet the needs of their customers. By identifying whic...
How to Use ChatGPT to Rank #1 in Google with Michael Cottam
Perpetual Traffic - February 14, 2023 08:00 - 1 hour ★★★★★ - 729 ratingsWelcome to the Perpetual Traffic podcast, where Ralph Burns and Kasim Aslam dive into the world of Search Engine Optimization (SEO) with expert Michael Cottam. In this episode, we'll explore the impact of seasonality on hotel pricing, hotel options in Tahiti, and top activities to enjoy there. W...
The Secret to Solution 8's Success: 17 Lessons in 17 Years
Perpetual Traffic - February 10, 2023 08:00 - 40 minutes ★★★★★ - 729 ratingsJoin Perpetual Traffic for an episode full of practical business advice, as host Kasim Aslam shares 17 years of experience and wisdom on finding success. From prioritizing people to creating a blue ocean niche, learn the importance of serving your audience and avoiding the trap of getting "roman...
[CAS] Personal Injury Lawyers: How to get 315 Signed Cases in Four Months Using Google & Facebook
Perpetual Traffic - February 07, 2023 08:00 - 56 minutes ★★★★★ - 729 ratingsOn this episode of Perpetual Traffic we are visiting a discussion from our sister podcast The Customer Acquisition Show: In this episode of the Customer Acquisition Show, the team of Tom, Ralph, Nick, Maria, Lynn, and Oli discuss the successful case of Mike Morris Law Firm, which acquired 315 s...
[Part 2] The Future of AI & Machine Learning in Advertising
Perpetual Traffic - February 03, 2023 08:00 - 23 minutes ★★★★★ - 729 ratingsIn this episode of the Perpetual Traffic podcast, Ralph Burns and Kasim Aslam explore the topic of AI and machine learning in the marketing industry. They emphasize the need for a philosophical understanding of the technology and for establishing clear guidelines for its use. The discussion incl...
The Future of AI & Machine Learning in Advertising
Perpetual Traffic - January 31, 2023 08:00 - 40 minutes ★★★★★ - 729 ratingsIn this episode of Perpetual Traffic, Kasim and Ralph explore the topic of AI and machine learning in advertising. They stress the need for training AI to make it a powerful tool for automating tasks in advertising. The importance of personal branding and being cautious when using AI is also dis...
[Case Study P2] 6X ROAS on a $500,000 Budget
Perpetual Traffic - January 27, 2023 08:00 - 44 minutes ★★★★★ - 729 ratingsIn this episode of the Perpetual Traffic Podcast, Ralph and Kasim share a case study from the personal injury law space, focusing on the last four months of 2022. They explain how building your own name and maintaining a high quality score can lead to lower costs than competitors. They also high...
How to Get 315 Signed Personal Injury Law Cases in 4 Months with Google & Facebook
Perpetual Traffic - January 25, 2023 08:00 - 51 minutes ★★★★★ - 729 ratingsOn today's episode of the Perpetual Traffic Podcast, Ralph Burns and Kasim Aslam delve into the realm of personal injury law, exploring the latest trends and strategies for success. They introduce a cutting-edge SAS application called Content Fries, which automates the process of repurposing con...
[CAS] ChatGPT: The New Tool Every Marketer Should Have in Their Toolbox
Perpetual Traffic - January 20, 2023 08:00 - 46 minutes ★★★★★ - 729 ratingsIn this episode of the Customer Acquisition Show, Landon and Nick discuss the impact that chat GPT (Generative Pre-trained Transformer) could have on marketing and customer acquisition. They explore the various ways in which chat GPT can be utilized, such as generating content, debugging code, c...
The Not-So-Obvious Secret to Solution 8's Agency Success
Perpetual Traffic - January 17, 2023 08:00 - 46 minutes ★★★★★ - 729 ratingsOn this episode of the Perpetual Traffic, the hosts delve into the secrets of building a high-performing team. They explore the importance of hiring peak performers and leveraging automation and delegation to create a culture of excellence. The hosts highlight the benefits of hiring an executive...
[Part 2] How Kasim 300X's a Chiropractor's Leadflow
Perpetual Traffic - January 13, 2023 08:00 - 42 minutes ★★★★★ - 729 ratingsHow important is the first contact with a potential client? What do you say, and how do you instantly build trust, rapport, and credibility? On today's episode, Ralph and Kasim continue their discussion breaking down a really cool case study involving a local chiropractor where the team hit so...
[Case Study] How Kasim 300X'd a Local Cliient's Leadflow
Perpetual Traffic - January 10, 2023 08:00 - 37 minutes ★★★★★ - 729 ratingsGet ready to boost your business with this exciting case study! We're featuring a chiropractic practice that experienced an incredible 300% increase in incoming calls using a full funnel traffic approach. From building patient case studies on YouTube to implementing re-marketing strategies, we'l...
[Best of 2022] Episode 364: Instagram Advertising Secrets: How to Use a New(ish) Type of Ad to Drive Better Leads
Perpetual Traffic - January 06, 2023 08:00 - 43 minutes ★★★★★ - 729 ratingsYou know that building your Instagram following will help your business, but how does advertising really work on this platform? In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with one of their most popular repeat guests, Angela Ponsford, Social Cosmonaut of Stellar Communi...
[Best of 2022] Episode 356: Creating the Perfect High Converting Tik Tok Ad with Savannah Sanchez
Perpetual Traffic - January 03, 2023 08:00 - 59 minutes ★★★★★ - 729 ratingsIt’s a rare thing to find a TikTok advertising genius who generously shares her secrets with the world for free, but we found one. In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Savannah Sanchez, a freelancer who helps e-commerce businesses with TikTok—from ad strategi...
[Ep80 OPTC] Pushing the limits and following your dreams with Bec Stone
The Health Leader Podcast - January 03, 2023 01:53 - 26 minutes ★★★★ - 7 ratingsA story of highs, lows and strength. Bec takes us through her journey in such a ray light that is so easy to relate to if you have, or you know someone who has struggled with mental illness. Bec’s story started with a Communication Degree at University and then moved into Advertising, Mark...
Ralph and Kasim's Biggest Predictions for 2023
Perpetual Traffic - December 27, 2022 08:00 - 31 minutes ★★★★★ - 729 ratingsIn 2023, video content will be more important than ever for marketers. Consumers are increasingly engaging with online experiences such as webinars, online challenges, Ask Me Anything sessions, and community events. This shift to experiential advertising has been accelerated by the pandemic and ...
The Secret to Converting Different Types of Traffic
Perpetual Traffic - December 23, 2022 08:00 - 26 minutes ★★★★★ - 729 ratingsHow can you ensure the time, money, and effort you put into your advertising strategy pays off? Simple - meet your customers where they are. On today's episode, Ralph Burns continues the discussion on the Customer Acquisition Framework (CaAMP) with Tom Meridith from Tier11. The duo tries to ans...
[Ep79 OPTC] A journey of honesty, challenges and success with Jasmine Barnard
The Health Leader Podcast - December 22, 2022 18:00 - 45 minutes ★★★★ - 7 ratingsIf you are looking for a raw and real podcast that you can relate to then THIS one is for you. Jasmine takes us along for the ride and talks us through the journey she has been on to where she is now. A Melbourne Therapist, who just qualified as a Myo and balances being a business owner, wife...
The System Ralph Uses to Manage $100M in Ads
Perpetual Traffic - December 20, 2022 08:00 - 24 minutes ★★★★★ - 729 ratingsWant a framework you can use to get more customers and increase their lifetime value - without hurting your marketing budget? On today's episode, Ralph Burns sits down with Tom Meridith from Tier11 to break down the Customer Acquisition Framework (CaAMP). Tom shares how they use the 5 levels of...
Google Ads Hack to Maximize Conversions
Perpetual Traffic - December 16, 2022 08:00 - 25 minutes ★★★★★ - 729 ratingsHow much money should you give Google or Facebook during the "learning" phase, and how long should this phase last? On today's episode, Ralph and Kasim dive deeper into an unbelievably wicked smart case study. Kasim and his team spent $500,000 on 15 keywords without any keyphrase optimization a...
[Ep78 OPTC] The journey of finding success with Sally Nicholas
The Health Leader Podcast - December 16, 2022 04:21 - 45 minutes ★★★★ - 7 ratingsWhat a story, what a woman! Sally Nicholas is an experienced self employed Massage Therapist based in Little River, Victoria, Australia. In this episode Sally opens up and shares her journey of how she got to the place she's at now and the steps and challenges it took to overcome to get th...
[Ep77 OPTC] Courage, growth and mindset with Lee Ermel Bojic
The Health Leader Podcast - December 14, 2022 00:33 - 33 minutes ★★★★ - 7 ratingsLee Ermel Bojic is a Massage Therapist based in Regina, Canada. She has an impressive 23 years experience in the industry and loves treating her clients just as much today as she did when she first started. Like some Massage Therapists and mums out there, a lot of Lee's career in the Indus...
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