[2022] Funnels and Google Ads Now a Match Made in Heaven?
Perpetual Traffic
English - March 14, 2023 08:00 - 11 minutes - 21.9 MB - ★★★★★ - 729 ratingsMarketing Business Careers business digitalmarketer digitalmarketing facebookads facebookadvertising facebookmarketing management marketing paidtraffic perpetualtraffic Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Historically, Google advertisers haven’t liked funnels—for a lot of reasons. But is that about to drastically change?
On today’s bite-sized episode, host Kasim Aslam is talking about his favorite topic (cue the sarcasm): funnels. Funnels haven’t functioned well traditionally in the Google ecosystem, so he hasn’t had much use for them. Until Google Performance Max. Now, not only is Kasim rethinking his opinion of funnels, he’s re-evaluating the very definition. “Marketers didn’t invent the funnel,” he says. “A funnel is a natural sequence through which a purchasing decision is made. It exists for your product or service in your industry completely independent of you.” The funnel is with your customer. The more you work to understand your customer, your avatar, the more you understand the funnel. Funnels aren’t dead, he says. They’re more important than ever.
Listen in to find out more.
IN THIS EPISODE YOU’LL LEARN:
How the full funnel marketing approach is built into the fabric of Google’s advertising What Google does with the goal, audiences, and assets you give them Why it’s counterproductive to dictate location to GoogleHow Google Performance Max builds awarenessLINKS AND RESOURCES:
Tiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
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