Latest Ebookmarketing Podcast Episodes

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Why Kasim Spent a Half Million Dollars on Only 15 Keywords

Perpetual Traffic - December 13, 2022 08:00 - 38 minutes ★★★★★ - 729 ratings
Should marketers consider pairing Google's "broad match" with Smart Bidding, or is such advice dangerously misleading? On today's episode, Ralph and Kasim break down an unbelievably wicked smart case study. Kasim and his team spent $500,000 on 15 keywords without any keyphrase optimization and ...

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Using Text-To-Image AI to Expedite Your Creative Process with Patrick Gilbert

Perpetual Traffic - December 09, 2022 08:00 - 13 minutes ★★★★★ - 729 ratings
AI-generated art will transform marketing creatives forever; here's how you get in on the action while the concept is still fresh.  On today's episode, Ralph and Kasim sit down with Patrick Gilbert from AdVenture Media Group to continue their discussion on digital advertising in the age of AI a...

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WTF - Are Robots Taking Over Paid Advertising?

Perpetual Traffic - December 06, 2022 08:00 - 26 minutes ★★★★★ - 729 ratings
Dogs in cowboy hats. Darth Vader hanging out with Jack Sparrow. Spider-Man browsing a cereal aisle. Imagine how uncanny your creatives would be if you could create such surreal images using AI. On today's episode, Ralph and Kasim sit down with Patrick Gilbert from AdVenture Media Group to discu...

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[Part 2] Flipping a Funnel to Lower Your CPA

Perpetual Traffic - December 02, 2022 08:00 - 37 minutes ★★★★★ - 729 ratings
How much research is enough for writing copy and creating ad content? We all know that effective marketing is all about researching your customer avatar, unique product features, and why buyers buy from you. However, if you're like most marketers, you're probably not doing enough. You struggle ...

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[Ep76 OPTC] The profound impact of Cranial Sacral Therapy with Mindy Totten

The Health Leader Podcast - December 02, 2022 03:46 - 50 minutes ★★★★ - 7 ratings
Mindy Totten is a Massage Therapist, Cranial Sacral Therapist and Business Coach for Massage and Bodywork Therapists in the USA.   This wasn't always the case. In fact her background is as an English Teacher and it was in a "previous life" when she was teaching in Singapore and became very s...

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Ep 106 - Farewell To Facebook Ads With A Twang

Facebook Ads with a Twang - December 01, 2022 13:57 - 11 minutes - Video ★★★★★ - 19 ratings
Inside this episode: Gratitude For You Behind The Scenes A Warning Ads With A Twang Podcast *** Please help me launch my new podcast, Ads With A Twang.  https://adswithatwang.com Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup   Farewell to Facebook ads with...

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[Case Study] Unconventional Ways to Lower Your CPA

Perpetual Traffic - November 29, 2022 08:00 - 30 minutes ★★★★★ - 729 ratings
What is the most powerful type of messaging across all industries and advertising platforms? On today's episode, Ralph and Kasim break down a recent case study involving a business that helps directors, VPs, and seasoned executives land their dream job. The business wanted to reduce the cost fo...

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Winning the Social Media Game and Turning Posts into Traffic with Christene Marie

Perpetual Traffic - November 25, 2022 08:00 - 33 minutes ★★★★★ - 729 ratings
What exactly is empathy-driven branding - and why is it so effective? On today's episode, Ralph and Kasim continue their discussion on empathy-driven branding with Christene Marie, Founder of Starin Strategies, where they help clients increase their bottom line through empathy-driven marketing....

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[Ep75 OPTC] The power of embracing both your masculine and feminine energy in business with Sophia Breust

The Health Leader Podcast - November 24, 2022 23:30 - 30 minutes ★★★★ - 7 ratings
Sophia Breust is a Registered Nurse, Remedial Massage Therapist and Structural Integration Practitioner based in Adelaide, Australia. Like many, navigating business over the last few years has been a challenge. In Sophia's case these challenges haven't just been brought on by the external envi...

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The Power Of Authenticity: Why Being Real Attracts Your Ideal Customers with Christene Marie

Perpetual Traffic - November 22, 2022 08:00 - 35 minutes ★★★★★ - 729 ratings
Did you know you can use the Enneagram Personality Test to enhance your marketing? On today's episode, Ralph and Kasim talk to Christene Marie, Founder of Starin Strategies, where they help clients increase their bottom line through empathy-driven marketing.  According to Christene, there is n...

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How Guesting on Podcasts Got His Products in Walmart with Dustin Riechmann

Perpetual Traffic - November 18, 2022 07:30 - 34 minutes ★★★★★ - 729 ratings
What type of LinkedIn message gets you a $550,000 purchase order? On today's episode, Ralph and Kasim continue the discussion on podcast guesting with Dustin Reichman, a serial entrepreneur and digital marketing expert. Dustin shares how a LinkedIn message and a podcast guest appearance led to ...

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Ep 105 - How To Grow Your Facebook Group & Email List With Ads

Facebook Ads with a Twang - November 15, 2022 14:45 - 12 minutes - Video ★★★★★ - 19 ratings
Inside this episode: New and Different Opt-In Page Details Thank You Page Details One Word Openings *** Please help me launch my new podcast, Ads With A Twang.  https://adswithatwang.com Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup How To Grow Your Faceboo...

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DON'T Create a Podcast – Do “Podcast Guesting” Instead with Dustin Riechmann

Perpetual Traffic - November 15, 2022 08:00 - 29 minutes ★★★★★ - 729 ratings
Should you start your own podcast or guest on other people's podcasts? With more than 2.1 million active podcasts, you are probably better off becoming a guest.  On today's episode, Ralph and Kasim talk to Dustin Reichman, a serial entrepreneur and digital marketing expert. He specializes in he...

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How Ralph 6X'd Signups While Lowering CPA by 44%

Perpetual Traffic - November 11, 2022 08:00 - 13 minutes ★★★★★ - 729 ratings
How would your clients react if you could increase registration by 600% and lower cost per registration by 44%, all in 3 months? On today's episode, Ralph breaks down a recent case study involving a money-sending app for the Venezuelan diaspora. The goal was to generate more app registrations w...

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[Ep74 OPTC] The power of gratitude with Becca Grant

The Health Leader Podcast - November 11, 2022 02:31 - 51 minutes ★★★★ - 7 ratings
Becca Grant is a massage therapist and the owner of Shanti Wellness based in Albuquerque, New Mexico, USA. She has extensive experience in the industry, spanning over 20 years and still loves it and the profession as much as the day she started. In today's episode Becca shares some of her li...

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Creating Multi-Million Dollar Businesses That Matter with Giovanni Marsico

Perpetual Traffic - November 08, 2022 08:00 - 57 minutes ★★★★★ - 729 ratings
How would things change if you were to deliver results before getting paid? On today's episode, Ralph and Kasim sit down with Giovanni Marsico from Archangel to talk about building community in your business - the little-known secret for driving tons of traffic. As Gio explains, the worst thing...

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Ep 104 - Should You Even Be Running Facebook Ads Now

Facebook Ads with a Twang - November 08, 2022 01:09 - 12 minutes ★★★★★ - 19 ratings
Inside this episode: YES, if… You have a proven offer You know your expectation You know how to measure success *** Please help me launch my new podcast, Ads With A Twang.  https://adswithatwang.com Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup   Should yo...

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Biggest Black Friday/Cyber Monday Mistakes with Kobi Topaz

Perpetual Traffic - November 04, 2022 08:00 - 35 minutes ★★★★★ - 729 ratings
Should you turn off high-performing ads just because the target holiday has passed?  On today's episode, Ralph sits down with Kobi Topaz from Tier 11 to continue their discussion on running Black Friday Cyber Monday(BFCM) ads. As Kobi explains, BFCM is a land grab for new clients. However, one ...

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8 Steps to Black Friday Success with Kobi Topaz

Perpetual Traffic - November 01, 2022 08:00 - 41 minutes ★★★★★ - 729 ratings
If Black Friday is all about crazy discounts, why are you still putting out 10, 20% discounts? On today's episode, Ralph talks to Kobi Topaz, the advertising assassin and head of performance at Tier 11. Kobi shares fresh insights and updates into what it takes to win new clients and crush your ...

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Doubling Revenue and Cutting CPL in Half | Case Study

Perpetual Traffic - October 28, 2022 08:00 - 17 minutes ★★★★★ - 729 ratings
How much would you pay for a strategy that could double your revenue and increase your booked calls by 230%, all in 3 months?  On today's episode, Ralph breaks down a recent case study where they helped a client increase their booked calls by 230%, drop the cost per booked call by 54%, and incr...

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Important Black Friday/Cyber Monday Tips with Savannah Sanchez

Perpetual Traffic - October 25, 2022 08:00 - 45 minutes ★★★★★ - 729 ratings
Want to get the most out of Black Friday and Cyber Monday? Stop having big sales offers every month.   On today's episode, Kasim sits down with Savannah Sanchez, a world-leading authority on TikTok media buying, to discuss Black Friday and Cyber Monday marketing. According to Savannah, Black Fr...

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Important Black Friday/Cyber Monday Tips | Sneak Peek with Savannah Sanchez

Perpetual Traffic - October 21, 2022 08:00 - 13 minutes ★★★★★ - 729 ratings
What are you doing with your marketing to prepare for Black Friday and Cyber Monday? On today's episode, Kasim sits down with Savannah Sanchez, a world-leading authority on TikTok media buying, to discuss marketing ideas to help you conquer Black Friday and Cyber Monday.  Black Friday and Cybe...

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Marketing, Magic, & Money

Author Like a Boss Podcast - October 18, 2022 20:24 - 52 minutes ★★★★★ - 69 ratings
Most authors have an incomplete or faulty understanding of what marketing is. In this episode, Ella breaks down what marketing actually is, why she LOVES marketing, and how a new understanding of marketing will lead to abundant results. Links from the show: https://6figurefiction.com

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WTF is a Pixel-less Funnel? With Depesh Mandalia

Perpetual Traffic - October 18, 2022 08:00 - 45 minutes ★★★★★ - 729 ratings
What is a "pixel-less" ad campaign? On today's episode, Kasim talks to Depesh Mandia, a wicked smart Facebook ads expert and the founder of SM Commerce. They discuss a new way of running ads - what Depesh calls PTSD. If you've been running Facebook ads for the last 12 months, you've probably en...

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How to Make Musicians Go Viral on TikTok with Dana Fitzpatrick

Perpetual Traffic - October 14, 2022 08:00 - 21 minutes ★★★★★ - 729 ratings
What type of content performs well on TikTok? On today's episode, Ralph and Kasim continue their TikTok for artists discussion with Dana Fitzpatrick from Moxi Group. Dana shares some pretty impressive results from their TikTok ad campaigns. In just two weeks, spending $60 a day, Dana and her te...

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How a Single Mom is Using TikTok to Market Musicians in 2022 with Dana Fitzpatrick

Perpetual Traffic - October 11, 2022 08:00 - 32 minutes ★★★★★ - 729 ratings
What exactly makes TikTok perfect for artists? On today's episode, Ralph and Kasim discuss TikTok for artists with Dana Fitzpatrick from Moxi Group, a full-service social media management and advertising agency. What's interesting about Dana is that she's only been in the TikTok space for less ...

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Lessons from a Reality TV Icon with Willie Robertson of Duck Dynasty (Part 2)

Perpetual Traffic - October 07, 2022 08:00 - 20 minutes ★★★★★ - 729 ratings
Want to know how to build an exciting personal brand in a few easy, actionable steps? On today's episode, Kasim sits down with former TV personality and serial entrepreneur Willie Robertson to talk about Willie's biggest failures, successes, and the key elements of building a strong personal br...

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Growing a Global Media Brand with Willie Robertson of Duck Dynasty

Perpetual Traffic - October 04, 2022 08:00 - 29 minutes ★★★★★ - 729 ratings
What can Duck Dynasty's Willie Robertson teach you about marketing and running a profitable e-commerce brand? On today's episode, Kasim talks to Willie Robertson, the current CEO of the Duck Commander and a TV personality best known for his appearances on the reality TV series Duck Dynasty. The...

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[Ep73 OPTC] From breakdown to breakthrough with Stacey Parfitt

The Health Leader Podcast - October 04, 2022 04:46 - 37 minutes ★★★★ - 7 ratings
Stacey Parfitt She is the owner of Advanced Remedial where she provides remedial massage for acute or chronic related rehabilitation. Stacey also has online training available to teach and up-skill other massage therapists living in remote and rural communities. Plus - in case that doesn't keep ...

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How Meta Plans to Make Advertisers More Money (Part 2)

Perpetual Traffic - September 30, 2022 08:00 - 48 minutes ★★★★★ - 729 ratings
What can you do right now to improve ad performance on Meta platforms? On today's episode, Ralph and Kasim break down the main takeaway from Meta's Performance Marketing Summit - the Performance 5 framework. The framework is Meta's new set of best practices for marketers wanting to maximize ad ...