How Meta Plans to Make Advertisers More Money (Part 2)
Perpetual Traffic
English - September 30, 2022 08:00 - 48 minutes - 89.3 MB - ★★★★★ - 729 ratingsMarketing Business Careers business digitalmarketer digitalmarketing facebookads facebookadvertising facebookmarketing management marketing paidtraffic perpetualtraffic Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
What can you do right now to improve ad performance on Meta platforms?
On today's episode, Ralph and Kasim break down the main takeaway from Meta's Performance Marketing Summit - the Performance 5 framework. The framework is Meta's new set of best practices for marketers wanting to maximize ad performance on Facebook and Instagram. As Ralph explains, Performance 5 aligns with what we've come to expect from Meta over the last decade - more automation and use of AI-powered tools, adoption of more engaging video ads, and a deep focus on measurable results.
Listen in to learn the 5 components of ad success on Meta platforms and why marketers should strongly consider adopting some, if not all, of the aspects of the Performance 5 framework.
IN THIS EPISODE, YOU'LL LEARN:
What is Meta's Performance 5?How AI is changing advertisingThe benefits of diversifying your front-end ad messagingWhy you need to check if the Facebook Conversion API is working or notBusiness results validation In-platform conversion and after-the-click experienceCreators for direct response advertisingWhy Facebook favors ads that run according to their playbooksLinks and Resources:
Tier 11Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:
Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
Get Conversion Optimization Superpowers
Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!
What can you do right now to improve ad performance on Meta platforms?
On today's episode, Ralph and Kasim break down the main takeaway from Meta's Performance Marketing Summit - the Performance 5 framework. The framework is Meta's new set of best practices for marketers wanting to maximize ad performance on Facebook and Instagram. As Ralph explains, Performance 5 aligns with what we've come to expect from Meta over the last decade - more automation and use of AI-powered tools, adoption of more engaging video ads, and a deep focus on measurable results.
Listen in to learn the 5 components of ad success on Meta platforms and why marketers should strongly consider adopting some, if not all, of the aspects of the Performance 5 framework.
IN THIS EPISODE, YOU'LL LEARN:
What is Meta's Performance 5?How AI is changing advertisingThe benefits of diversifying your front-end ad messagingWhy you need to check if the Facebook Conversion API is working or notBusiness results validation In-platform conversion and after-the-click experienceCreators for direct response advertisingWhy Facebook favors ads that run according to their playbooksLinks and Resources:
Tier 11Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:
Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
Get Conversion Optimization Superpowers
Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!