Facebook Ads with a Twang
106 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 19 ratingsFacebook ads with a Twang is dedicated to taking the often over complicated process of creating successful Facebook ads and breaking them down step by step in less than 10 minutes at a time.
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Episodes
Ep 106 - Farewell To Facebook Ads With A Twang
December 01, 2022 13:57 - 11 minutes - 29.5 MB VideoInside this episode: Gratitude For You Behind The Scenes A Warning Ads With A Twang Podcast *** Please help me launch my new podcast, Ads With A Twang. https://adswithatwang.com Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup Farewell to Facebook ads with a Twang https://onefocusmarketing.com/episode106 #twang
Ep 105 - How To Grow Your Facebook Group & Email List With Ads
November 15, 2022 14:45 - 12 minutes - 63 MB VideoInside this episode: New and Different Opt-In Page Details Thank You Page Details One Word Openings *** Please help me launch my new podcast, Ads With A Twang. https://adswithatwang.com Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup How To Grow Your Facebook Group and Email List https://onefocusmarketing.com/episode105 #twang
Ep 104 - Should You Even Be Running Facebook Ads Now
November 08, 2022 01:09 - 12 minutes - 15.6 MBInside this episode: YES, if… You have a proven offer You know your expectation You know how to measure success *** Please help me launch my new podcast, Ads With A Twang. https://adswithatwang.com Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup Should you even be running Facebook ads right now? https://onefocusmarketing.com/episode104 #twang
Ep 103 - Facebook ads back to basics - The funnel
September 17, 2020 13:00 - 8 minutes - 11.5 MBInside this episode: What funnels can you use with your ads Why you can’t rely solely on your Facebook ads AND YOU SHOULDN’T Where should you promote your funnel Facebook Group: http://bit.ly/twanggroup Back to Basics Videos: https://marketingwithatwang.com/basics
Ep 102 - Facebook ads back to basics - audience and offer
September 16, 2020 13:00 - 10 minutes - 13.6 MBInside this episode: How to define your ideal audience for your ads What kind of offer should you make to your audience Will your audience pay for your offer Facebook Group: http://bit.ly/twanggroup Back to Basics Videos: https://marketingwithatwang.com/basics
Ep 101 - Getting back to basics with Facebook ads
September 15, 2020 13:00 - 8 minutes - 11 MBInside this episode: Why getting caught up in the latest feature is a rookie mistake When in doubt keep it simple How to get back to basics step by step Facebook Group: http://bit.ly/twanggroup Back to Basics Videos: https://marketingwithatwang.com/basics
Ep 100 - How To Make 100k In A Month With Facebook Ads
August 04, 2020 13:30 - 17 minutes - 23.3 MBInside this episode: The 3 key things you must have to make this work What most will never do but must be done to make this kind of money How to use Facebook ad spend reinvestment to compound your results With everything that’s going on I’m making myself more available to answer questions. Message me on Facebook or ask your question in the Facebook Ads With A Twang Group. http://bit.ly/twanggroup
Ep 99 - Why you should invest in Facebook ads right now
July 28, 2020 13:00 - 11 minutes - 16.1 MBInside this episode: Active marketing vs Passive marketing Why learning Facebook ads yourself will pay massive dividends 30 Day Facebook Ad Plan With everything that’s going on I’m making myself more available to answer questions. Message me on Facebook or ask your question in the Facebook Ads With A Twang Group. http://bit.ly/twanggroup
Ep 98 - Facebook ads fatal flaw #1 - Thinking they’re a strategy
July 21, 2020 13:00 - 9 minutes - 13.3 MBInside this episode: The difference between strategy and tactics How to use strategy to achieve your goals Why you don’t want to put faith in your Facebook ads person for your strategy With everything that’s going on I’m making myself more available to answer questions. Message me on Facebook or ask your question in the Facebook Ads With A Twang Group. http://bit.ly/twanggroup
Ep 97 - What numbers actually matter with your Facebook ads
June 16, 2020 13:22 - 10 minutes - 14.9 MBInside this episode: The 5 must know numbers before you start your ads Why defining your OWN cost per action is so important Why copying off your “neighbor” doesn’t work With everything that’s going on I’m making myself more available to answer questions. Message me on Facebook or ask your question in the Facebook Ads With A Twang Group. http://bit.ly/twanggroup
Ep 96 - Part 4 - Instagram Ad Series - How to fix ads that aren’t working
June 09, 2020 13:00 - 10 minutes - 14.1 MBInside this episode: What to do if you’re getting a lot of clicks but no conversions How to fix high cost conversions Why you’re not getting very many clicks and what to do about it With everything that’s going on I’m making myself more available to answer questions. Message me on Facebook or ask your question in the Facebook Ads With A Twang Group. http://bit.ly/twanggroup
Ep 95 - Part 3 - Instagram Ad Series - What kind of creative works with Instagram ads
June 02, 2020 13:00 - 8 minutes - 11.5 MBInside this episode: Images or video? Which is better? The #1 thing you can do to improve ad relevancy. Hashtags - are they even a thing in ads? How important is ad copy? What kind of images convert the best. With everything that’s going on I’m making myself more available to answer questions. Message me on Facebook or ask your question in the Facebook Ads With A Twang Group. http://bit.ly/twanggroup
Ep 94 - Part 2 - Instagram Ad Series - How to THINK about Instagram Ads
May 26, 2020 13:00 - 10 minutes - 14.5 MBInside this episode: Are IG ads right for you Should you run FB and IG ads at the same time How Instagram ad metrics aren’t the same as Facebook Should you use images or videos Do IG ads have different rules than FB With everything that’s going on I’m making myself more available to answer questions. Message me on Facebook or ask your question in the Facebook Ads With A Twang Group. http://bit.ly/twanggroup
Ep 93 - 4 Part Instagram Ad Series - Instagram Ad Myths
May 21, 2020 13:00 - 10 minutes - 14 MBInside this episode: Do you need a bajillion followers to make Instagram ads work? Should you create separate ads for FB and IG? Is your target market even on IG? Video or image ads… which actually work. With everything that’s going on I’m making myself more available to answer questions. Message me on Facebook or ask your question in the Facebook Ads With A Twang Group. http://bit.ly/twanggroup
Ep 92- Coronavirus and Facebook Ads - Everything You Need to Know
March 24, 2020 14:19 - 23 minutes - 31.9 MBInside this episode: 5 Nitty Gritty things that you must know if you are mentioning coronavirus in your copy What isn’t working right now and how to fix it An old school ad technique that nobody uses yet always works if you do it right With everything that’s going on I’m making myself more available to answer questions. Message me on Facebook or ask your question in the Facebook Ads With A Twang Group.
Ep 91 - Interview with Master Facebook Ads Marketer Zach Spuckler
March 10, 2020 13:00 - 50 minutes - 68.7 MBInterview with Master Facebook Ads Marketer Zach Spuckler Inside this episode: Why it is crucial to always be reading the market and pivot quickly The exact 3 step process Zach uses to figure out why an ad isn’t working and how to fix it Why you MUST have a plan to invest back into your ads The #1 secret to winning with Facebook ads in 2020 and beyond *** Zach’s latest offering - (it is amazing I have it) The Launch Ceiling Shattering Masterpack https://heartsoulhustle.com/masterp...
Ep 90 - What is Facebook’s New Campaign Budget Optimization?
February 18, 2020 14:00 - 10 minutes - 14.8 MBInside this episode: What is CBO Which type of creative works best How should you set it up When does it start and how does it affect your existing ads *** Want to know more about my Marketing With A Twang Membership? https://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup
Ep 89 - Happy New Year! Now What’s Your Facebook Ads Plan?
January 07, 2020 14:00 - 10 minutes - 14.4 MBInside this episode: The 3 worst ways to come up with your budget Why every ad actually helps your marketing even if it fails How to determine what you should spend on your ads The secret behind winning with Facebook ads *** Want to know more about my Marketing With A Twang Membership? https://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup
Ep 88 - Why you should run Facebook ads every single day
December 31, 2019 14:00 - 9 minutes - 12.7 MBInside this episode: The 4 crucial elements you need to understand from Facebook ads (but you’ll only get them if you run an ad every single day) What kind of ads you should run How to budget for it *** Want to know more about my Marketing With A Twang Membership? https://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup
Ep 87 - The brutal truth behind your Facebook ad budget
December 24, 2019 14:00 - 12 minutes - 16.4 MBInside this episode: The 3 worst ways to come up with your budget Why every ad actually helps your marketing even if it fails How to determine what you should spend on your ads The secret behind winning with Facebook ads *** Want to know more about my Marketing With A Twang Membership? https://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup
Ep 86 - How to triple your Facebook ad results using blogs
December 17, 2019 14:00 - 10 minutes - 13.8 MBInside this episode: How to get Facebook to ‘reward’ your ads How to take one blog post and 3x the results What kind of budget you should use for this strategy *** Want to know more about my Marketing With A Twang Membership? https://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup
Ep 85 - Why marrying your business to Facebook is a huge mistake
December 12, 2019 14:00 - 15 minutes - 21.3 MBInside this episode: The scariest day in your business The problems with using only Facebook How to insulate your business so you can remain in business What can happen if you don’t diversify *** Want to know more about my Marketing With A Twang Membership? https://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup
Episode #84 - Interview with Laurel Portié
September 06, 2019 13:46 - 46 minutes - 63.4 MBInterview with Social Media Strategist and Facebook Ads Ninja - Laurel Portié Inside this episode: Laurel’s behind the scenes best strategy that keeps her clients calendars full - She doesn’t leave ANYTHING out! How mindset affects ad performance Her top 3 things she does to create a winning strategy Want to know more? Check out Laurel’s $7 a month mastermind http://bit.ly/7dollarcoaching YouTube Video: https://youtu.be/FiQbons-Ng4 *** Want to know more about my Marketing With...
Episode #83 - 21 Ways you're sabotaging your Facebook Ads
August 27, 2019 12:30 - 10 minutes - 14.9 MB21 Ways you’re sabotaging your Facebook Ads For the complete list visit: https://onefocusmarketing.com/episode83 YouTube Video: https://youtu.be/-qFh77n1B54 *** Want to know more about my Marketing With A Twang Membership? https://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup
Episode #82 - How to really boost a Facebook ad post
August 20, 2019 16:12 - 10 minutes - 13.9 MBHow to really boost a Facebook ad post Inside this episode: Why boosting is good for some things and not others Defining the objective of your boost What types of posts should you boost How long should you boost a post What should your budget be YouTube Video: https://youtu.be/ipzUT6ThTAQ *** Want to know more about my Marketing With A Twang Membership? http://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup
Episode #81 - How to Outmarket Everyone with Facebook Ads
July 09, 2019 12:30 - 10 minutes - 14.7 MBHow to out market everybody with Facebook ads Inside this episode: Why the input of the ad is the least important part How to prepare before you start running ads What 80% of Facebook advertisers do and why you want to do the complete opposite. YouTube Video: https://youtu.be/-J8rDTY8Wjg *** Want to know more about my Marketing With A Twang Membership? http://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup
Episode #80 - Interview with Facebook Ads Expert Liana Ling
May 28, 2019 12:00 - 53 minutes - 72.6 MBInterview with Facebook Ads Expert Liana Ling Inside this episode: The #1 thing you must master to have successful ads The best strategy she uses to get her clients results What happens when you turn ads off and then back on Why you should always create a new ad instead of fixing an old one You can contact Liana on her website: https://powerupstrategy.com YouTube Video: https://youtu.be/3Z81wcZGrhA *** Want to know more about my Marketing With A Twang Membership? http://Market...
Episode #79 - The end of the Facebook pixel as we know it
May 07, 2019 12:30 - 10 minutes - 14.3 MBThe end of the Facebook pixel as we know it Inside this episode: What is the Facebook pixel anyway Difference between pixels and cookies Problem with pixels FTC Privacy - http://rcl.ink/4aH Will the pixel really go away YouTube Video: https://youtu.be/NhW3Iv22sPw *** Want to know more about my Marketing With A Twang Membership? http://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group: http://rcl.ink/LYO
Episode #78 - What they DON’T teach you in Facebook ads school
April 30, 2019 13:00 - 12 minutes - 16.5 MBWhat they DON’T teach you in Facebook ads school Inside this episode: Where you should spend 80% of your time The #1 thing you must do to make your Facebook ads strategy work A simple strategy to give your ads the best chance of being a success Youtube Video: https://youtu.be/AVZSnAGbeV8 *** Want to know more about my Marketing With A Twang Membership? http://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group: http://rcl.ink/LYO
Episode #77 - The social proof myth of Facebook ads
April 23, 2019 13:00 - 10 minutes - 14.1 MBThe social proof myth of Facebook ads Inside this episode: Does having social proof on your ads really help What are the downsides of social proof on your ads Which ads are the best for social proof How you can get more social proof on your ads Youtube Video: https://youtu.be/U--WwdmCQkM *** Want to know more about my Marketing With A Twang Membership? http://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group: http://rcl.ink/LYO
Episode #76 - How to setup and use Instagram ads
February 19, 2019 14:00 - 10 minutes - 14.4 MBHow to setup and use Instagram ads Inside this episode: Instagram ad basics Types of ads you can use What kind of images you should use and size Should you use video What sort of copy is best Youtube Video: https://youtu.be/apJ_Ck3G9_g *** Want to know more about my Marketing With A Twang Membership? http://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group: http://rcl.ink/LYO
Episode #75 - Why you should be using Instagram ads right now
February 12, 2019 14:00 - 10 minutes - 14 MBHere is what’s inside this episode: It is growing so FAST - get on board now. Another way to reach your market Why Instagram ads work for almost everybody DISCOUNTED - right now they are heavily discounted Youtube Video: https://youtu.be/P3XbfG3Gbyc *** Want to know more about my Marketing With A Twang Membership? http://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group: http://rcl.ink/LYO
Episode #73 - Retargeting Strategy #6
December 11, 2018 14:00 - 16 minutes - 22.4 MBThis episode outlines everything you need to set up a mini-training so you can run Facebook ads and get engaged subscribers. Here is what’s inside this episode: How to create a mini-training The 2 types of ads you’ll need to run What your email follow up sequence should be like Why this works Mini-Training Cheat Sheet: http://rcl.ink/pJj Youtube Video: https://youtu.be/W5MpRYMTd7E *** Want to know more about my Marketing With A Twang Membership? http://MarketingWithATwang.com ...
Episode #72 - How to use Facebook video ads for maximum impact
December 04, 2018 14:00 - 11 minutes - 16 MBRunning Facebook video ads to your content is the best way to get maximum impact at the lowest cost. Here’s what is inside this episode: Benefits of running video ads Best types of ads to use and for which objective Whether or not your video should be professionally done How to promote your content/product or services Facebook video recommendations: http://rcl.ink/wfL Youtube Video: https://youtu.be/cWOlKQcHv-I *** Want to know more about my Marketing With A Twang Membership? ...
Episode #71 - Facebook ads vs LinkedIn Ads
November 30, 2018 17:52 - 14 minutes - 19.6 MBIs it better to run ads on Facebook or LinkedIn? Here’s what I’m covering on this episode: Pros and Cons Cost comparison LinkedIn Sponsored Mail Features of both How to use LinkedIn organically LinkedIn Guide: http://onefocusmarketing.com/linkedinguide Youtube Tutorial: https://youtu.be/jF-IZDVXaUY *** Want to know more about my Marketing With A Twang Membership? http://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group: http://rcl.ink/LYO
Episode #70 - Should you use income in Facebook Targeting
November 09, 2018 18:55 - 8 minutes - 11.3 MBFind out what you need to know BEFORE you try using Facebook’s income targeting option. Discover the best alternate ways to narrow your targeting other than by income. Video tutorial: https://youtu.be/bgrWA0u5lGQ *** Want to know more about my Marketing With A Twang Membership? http://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group: http://rcl.ink/LYO
Episode #69 - Which Facebook objective is the right one
October 31, 2018 00:29 - 9 minutes - 106 MB VideoThere are 11 Facebook ads objectives. You DON’T need all of them. Find out which 4 are the only ones you’ll need and why. Episode References: http://onefocusmarketing.com/episode61 http://onefocusmarketing.com/episode65 Video tutorial: https://youtu.be/41HpvnEbuN8 *** Want to know more about my Marketing With A Twang Membership? http://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group: http://rcl.ink/LYO
Episode #68 - How to use a Facebook ad discovery campaign
October 23, 2018 17:13 - 8 minutes - 11.4 MBNobody talks about these! What is a discovery campaign? Learn the 3 types of discovery campaigns and how you should use them Find out the 4 reasons they may not be for you! A discovery campaign might be exactly what you need to take your ads to a new level. Video tutorial: https://youtu.be/Jzaql6NrXqM *** Want to know more about my Marketing With A Twang Membership? http://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group: http://rcl.ink/LYO
Episode #67 - Why Facebook wants your ads to be engaging
September 13, 2018 14:40 - 10 minutes - 14.1 MBSeems like most of the people who run ads on Facebook forget that first and foremost Facebook is an engagement social media platform. Facebook wants people to keep coming back and stay longer. So it makes sense they give preferential treatment to advertisers that have really engaging and entertaining ads. Seems like most of the people who run ads on Facebook forget that first and foremost Facebook is an engagement social media platform. Facebook wants people to keep coming back and st...
Episode #66 - Why Facebook Ads Don’t Work
September 11, 2018 12:54 - 10 minutes - 14.5 MBPeople are always asking me why their ads aren’t working and I’ve talked about it A LOT on the podcast but it deserves going over it again. Keep it simple. Keep an open mind. Know your numbers AND remember it might not be the ad at all. On this episode, I cover the two fatal mistakes and the 3 step process of evaluating your ads/funnel. When going through the process make sure you go back to front. I reference episode 62 - http://onefocusmarketing.com/episode62 *** Want to know mor...
Episode #65 - How to Use Facebook Post Engagement Ads to Grow Your Audience
August 29, 2018 14:35 - 10 minutes - 14.2 MBPost engagement ads are often an overlooked and underutilized Facebook ad objective. Mostly because it can be really difficult to gauge if they’re working or not. Even though you can’t be quite sure how your ad is doing just from Facebook metrics I’m going to dive in on why and how you should be using these types of ads. Especially if you’re a content creator! Come and check out episode 65. Instructional Video: https://youtu.be/kUBYnk_C_Nk *** Want to know more about my Marketin...
Episode #64 - How to use Facebook dynamic ads to create successful campaigns
June 21, 2018 18:19 - 11 minutes - 15.3 MBThis episode dives into dynamic ads. If you’re like me when someone mentions the word dynamic in conjunction with marketing my eyes just kind of glaze over. Here’s the good news though. Understanding and using dynamic ads in Facebook ads manager is easy. If you like to test and really want to know what combination of ad copy, image, buttons, and headlines work the best then this episode is for you. Come check out episode 64. *** Want to know more about my Marketing With A Twang Memb...
Episode #63 - The Top 5 Facebook Ad Experts and Why I Follow Them
June 06, 2018 15:06 - 9 minutes - 12.9 MBThis episode is just a list of some of the people I follow and why. They all have a great message and unique style that makes them the best at what they do. I do not know any of them personally and I’m not an affiliate. I just dig them. In no particular order: Jon Loomer - JonLoomer.com Mari Smith - MariSmith.com Rick Mulready - RickMulready.com Ezra Firestone - SmartMarketer.com Justin Brooke - AdSkills.com *** Want to know more about my Marketing With A Twang Membership? ht...
Episode #62 - 3 Must Have Elements to an Unstoppable Facebook Ad
May 31, 2018 13:00 - 10 minutes - 14.7 MBThis might be the best episode I’ve done but really, you’ll have to be the judge. Today I’m giving you the 3 steps you absolutely must have to create a massively successful Facebook ad. Also, this episode will show you exactly what you need to know to figure out why your current marketing funnel may not be converting the way you want. I’m really excited to share this with you and please leave me a comment and let me know what you think. Here comes Episode 62! Here is the video that...
Episode #61 - How to use Facebook video ads to create a compelling retargeting audience
May 28, 2018 13:19 - 10 minutes - 80.6 MB VideoIf you’re not using video ads then start. Immediately! I’m not talking about some high dollar production video but rather a really crazy valuable content-driven video. More emphasis on the content than the video quality. These kinds of videos can help you find high quality, super low-cost people to retarget with your other offers. So check out episode 61! Here is the video that walks you through step by step: https://youtu.be/odiJqjb0ZDs *** If you are looking for the easiest w...
Episode #60 - Should you separate out your targeting interests
May 14, 2018 13:00 - 11 minutes - 12.7 MBThis might be one of the most disputed topics among Facebook ad managers. Should you separate out each interest when running ads or should you just lump them all together and let the Facebook pixel help you out. Even the multi-million dollar media buyers can’t decide for sure. So what should you do? Find out on Episode #60 Here is the video that walks you through step by step: https://youtu.be/GhpPSBj1N6Y *** If you are just beginning with your Facebook ads and you want to kn...
Episode #59 - Why NOW is the best time to start running Facebook ads
April 23, 2018 13:00 - 20 minutes - 23.6 MB“... the time to buy is when there’s blood in the streets.” - Baron Rothschild That old quote about the stock market is just as true for Facebook ads. When people start saying the sky is falling and running for the hills that is the time to do the exact opposite of the masses. Facebook ads are going through a phase that ALL major marketing platforms have been through. I’m starting to see a mass exodus of Facebook advertisers and Facebook ads managers who were just here picking low ...
Episode #58 - Why testing can hurt your Facebook ads
April 19, 2018 13:40 - 11 minutes - 12.8 MBTest, test, test. You gotta test! That’s the marketer’s mantra. It’s also the marketer’s scapegoat. Yes, you do need to test but if you aren’t strategic about it then you may not get what you’re looking for. On this episode, I talk about some of the things you can test and how to do it the right way. Here is the video that walks you through step by step: https://youtu.be/bT_8QVrs1IQ *** If you are just beginning with your Facebook ads and you want to know how to make them simple a...
Episode #57 - How to Keep Your Facebook Ad Likes, Comments and Shares
April 13, 2018 19:02 - 9 minutes - 5.57 MBHow important is social proof? Pretty dang important I’d say. On this episode, I’m going to show you have to keep your Facebook ads social proof and carry it over into other ad sets so you can let the good times roll. Here is the video that walks you through step by step: https://youtu.be/9kaont0JG3Q *** If you are just beginning with your Facebook ads and you want to know how to make them simple and successful then check out my brand new course: Facebook Ads With a Twang for Beginn...
Episode #56 - What the heck is going on with Facebook ads
March 14, 2018 13:06 - 10 minutes - 7.41 MBLately, I’ve been getting a lot of emails about why their Facebook ads haven’t been working as well. Why costs have gone up and reach has gone down. On this episode, I answer these questions and dive into what’s been going on and why there have been some serious changes. I also go over what you can do about it including how to leverage your ad spend. The good news is that this recent change will separate the marketers versus the non-marketers and will really put those with the skills...