8 Steps to Black Friday Success with Kobi Topaz
Perpetual Traffic
English - November 01, 2022 08:00 - 41 minutes - 76.5 MB - ★★★★★ - 729 ratingsMarketing Business Careers business digitalmarketer digitalmarketing facebookads facebookadvertising facebookmarketing management marketing paidtraffic perpetualtraffic Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
If Black Friday is all about crazy discounts, why are you still putting out 10, 20% discounts?
On today's episode, Ralph talks to Kobi Topaz, the advertising assassin and head of performance at Tier 11. Kobi shares fresh insights and updates into what it takes to win new clients and crush your competition in this year's Black Friday Cyber Monday(BFCM). As Kobi explains, BFCM is a land grab for new clients. However, it's almost impossible to attract anyone with 20% off when everybody else is giving out 60% plus in discounts.
Listen in as Kobi drops knowledge bombs on creating BFCM deals that you can put together and execute an irresistible, profitable, and creative campaign for the biggest shopping season of the year.
IN THIS EPISODE, YOU'LL LEARN:
Preparing for Black Friday, Cyber Monday Tips for BFCM discountingThis week's nugget: How to slaughter your competition this Black FridayHow to create irresistible BFCM offersCreating offers for both acquisition and retentionWhy BFCM is a land grab for new customersTechnical aspects of running Black Friday ad campaignsHow video view campaigns negate the impact of iOS14Early bird guide to Black FridayLINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Tier 11Kobi's LinkedInPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:
Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
New Ecommerce Strategies Webinar
Get Conversion Optimization Superpowers
Put A...
If Black Friday is all about crazy discounts, why are you still putting out 10, 20% discounts?
On today's episode, Ralph talks to Kobi Topaz, the advertising assassin and head of performance at Tier 11. Kobi shares fresh insights and updates into what it takes to win new clients and crush your competition in this year's Black Friday Cyber Monday(BFCM). As Kobi explains, BFCM is a land grab for new clients. However, it's almost impossible to attract anyone with 20% off when everybody else is giving out 60% plus in discounts.
Listen in as Kobi drops knowledge bombs on creating BFCM deals that you can put together and execute an irresistible, profitable, and creative campaign for the biggest shopping season of the year.
IN THIS EPISODE, YOU'LL LEARN:
Preparing for Black Friday, Cyber Monday Tips for BFCM discountingThis week's nugget: How to slaughter your competition this Black FridayHow to create irresistible BFCM offersCreating offers for both acquisition and retentionWhy BFCM is a land grab for new customersTechnical aspects of running Black Friday ad campaignsHow video view campaigns negate the impact of iOS14Early bird guide to Black FridayLINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Tier 11Kobi's LinkedInPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:
Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
New Ecommerce Strategies Webinar
Get Conversion Optimization Superpowers
Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!