Important Black Friday/Cyber Monday Tips with Savannah Sanchez
Perpetual Traffic
English - October 25, 2022 08:00 - 45 minutes - 83.9 MB - ★★★★★ - 729 ratingsMarketing Business Careers business digitalmarketer digitalmarketing facebookads facebookadvertising facebookmarketing management marketing paidtraffic perpetualtraffic Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Want to get the most out of Black Friday and Cyber Monday? Stop having big sales offers every month.
On today's episode, Kasim sits down with Savannah Sanchez, a world-leading authority on TikTok media buying, to discuss Black Friday and Cyber Monday marketing. According to Savannah, Black Friday remains one of the busiest shopping days of the year. However, the season's relevance is on a slow decline. The emergence of November-long sales and multiple offers throughout the year are slowly diluting the importance of what was once the most important day for most marketers and retailers.
Tune in to discover some super-digestible tips on running holiday shopping ads and getting the best out of the most intense holiday shopping period of the year. Discover why Kasim believes Performance Max for Black Friday is like nuclear technology: it could save humanity but also blow up your garage.
IN THIS EPISODE, YOU'LL LEARN:
How to prepare for Black Friday (BF) and Cyber Monday (CM)Testing ads for the holiday monthsUsing TikTok for BF ProspectingThe best time to launch a Black Friday marketing campaignMarketers are shooting themselves in the foot with early Black Friday dealsAre Black Friday deals still effective?Marketers need to stop creating a false sense of scarcity with their productsDealing with attribution on TikTokLINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Thesocialsavannah.comSavannah's TikTok Ads courseSavannah's YouTube ChannelConnect with Savannah via Twitter Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:
Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe...
Want to get the most out of Black Friday and Cyber Monday? Stop having big sales offers every month.
On today's episode, Kasim sits down with Savannah Sanchez, a world-leading authority on TikTok media buying, to discuss Black Friday and Cyber Monday marketing. According to Savannah, Black Friday remains one of the busiest shopping days of the year. However, the season's relevance is on a slow decline. The emergence of November-long sales and multiple offers throughout the year are slowly diluting the importance of what was once the most important day for most marketers and retailers.
Tune in to discover some super-digestible tips on running holiday shopping ads and getting the best out of the most intense holiday shopping period of the year. Discover why Kasim believes Performance Max for Black Friday is like nuclear technology: it could save humanity but also blow up your garage.
IN THIS EPISODE, YOU'LL LEARN:
How to prepare for Black Friday (BF) and Cyber Monday (CM)Testing ads for the holiday monthsUsing TikTok for BF ProspectingThe best time to launch a Black Friday marketing campaignMarketers are shooting themselves in the foot with early Black Friday dealsAre Black Friday deals still effective?Marketers need to stop creating a false sense of scarcity with their productsDealing with attribution on TikTokLINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Thesocialsavannah.comSavannah's TikTok Ads courseSavannah's YouTube ChannelConnect with Savannah via Twitter Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:
Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
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