TikTok advertising is pretty straightforward: Don't make ads - make TikToks.

On today's episode, Ralph and Kasim sit down with Savannah Sanchez, a TikTok media buying and Ad creative expert, to talk about advertising on TikTok. The platform is growing like a weed, and according to Savannah, the future of advertising lies on the platform. But what about Google and Facebook? Well, TikTok overtook Google as the number one domain on the internet, and Facebook is not as sexy as it used to be. If you want to succeed on TikTok as a marketer, don't create ads. Users detest ads that disrupt their experience. Solution - creatively embed ads within the content in a way that won't disrupt the fun and enjoyment of Tiktok.

Listen in for some intriguing insights on how the TikTok ad algorithm works, what you need to get started on TikTok advertising, and how to create a TikTok ad that gets you noticed.

IN THIS EPISODE, YOU'LL LEARN:

The foundations of TikTok advertisingTikTok is here to stay - advertisers need to take noticeHow to create ads that get you noticedDifferences and similarities between TikTok and Facebook adsHow to not get priced out of TikTokTikTok ad placement and optimizationHow to use TikTok's comment section to drive engagementMistakes to avoid when creating TikTok ads

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Thesocialsavannah.comSavannah's TikTok Ads CourseSavannah's YouTube ChannelConnect with Savannah via Twitter 

OUR PARTNERS:

Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

New Ecommerce Strategies Webinar

Get Conversion Optimization Superpowers

Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!

Conversion Fanatics

Twitter Mentions