22 Questions Every CMO Must Ask When Hiring an Agency or Internal Team - Part 1

Thinking of hiring a marketing agency, CMO, or building your own internal marketing team but don't know where to start? 

On today's episode, Ralph tackles a topic that, surprisingly, has never been addressed on Perpetual Traffic - the questions to ask when hiring CMOs, external agencies, or building an internal marketing team. 

For many entrepreneurs and CEOs, one of the most daunting tasks in all stages of business is building the marketing department. This is primarily because they have three options to choose from: Build an in-house marketing department, outsource to a marketing agency, or hire a CMO. Each option has its pros and cons, and what works for you might not work for another. 

If you are a little confused about deciding between the three choices, this episode is for you. We discuss the questions to ask when building a marketing department based on the 10 main areas of marketing. 

IN THIS EPISODE, YOU'LL LEARN: 

The most important questions to ask when hiring a CMOWhy CEOs and business owners are asking more from their CMOsHow to help your company scale as a CMOPlanning for success and why it's so importantUnderstanding cross-channel traffic and cross-channel communication  How to use the customer acquisition path to hire a CMOAvatar research and its impact on revenue and leadsHow to test creatives and track campaign effectiveness |

Links and Resources:

The CMO's Guide to Picking the Right Internal TeamPerpetual Traffic Episode with Chris MercerTier 11Perpetual Traffic SurveyFollow Perpetual Traffic on Twitter

Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland's book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual...

Thinking of hiring a marketing agency, CMO, or building your own internal marketing team but don't know where to start? 

On today's episode, Ralph tackles a topic that, surprisingly, has never been addressed on Perpetual Traffic - the questions to ask when hiring CMOs, external agencies, or building an internal marketing team. 

For many entrepreneurs and CEOs, one of the most daunting tasks in all stages of business is building the marketing department. This is primarily because they have three options to choose from: Build an in-house marketing department, outsource to a marketing agency, or hire a CMO. Each option has its pros and cons, and what works for you might not work for another. 

If you are a little confused about deciding between the three choices, this episode is for you. We discuss the questions to ask when building a marketing department based on the 10 main areas of marketing. 

IN THIS EPISODE, YOU'LL LEARN: 

The most important questions to ask when hiring a CMOWhy CEOs and business owners are asking more from their CMOsHow to help your company scale as a CMOPlanning for success and why it's so importantUnderstanding cross-channel traffic and cross-channel communication  How to use the customer acquisition path to hire a CMOAvatar research and its impact on revenue and leadsHow to test creatives and track campaign effectiveness |

Links and Resources:

The CMO's Guide to Picking the Right Internal TeamPerpetual Traffic Episode with Chris MercerTier 11Perpetual Traffic SurveyFollow Perpetual Traffic on Twitter

Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland's book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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