Why Everyone Thinks Facebook Is Dead (Again)!
Perpetual Traffic
English - July 22, 2022 07:30 - 47 minutes - 86.8 MB - ★★★★★ - 729 ratingsMarketing Business Careers business digitalmarketer digitalmarketing facebookads facebookadvertising facebookmarketing management marketing paidtraffic perpetualtraffic Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Is Facebook advertising dead? Can advertisers still take advantage of its over 2 billion active users?
On today's episode, Ralph and Kasim break down everything you need to know about Facebook ads and their effectiveness in 2022. The talk about the privacy controversies, what the algorithm used to be capable of, and what the latest iOS update means for Facebook users and advertisers alike.
The big question remains, "Is Facebook advertising dead?" Of course not. Advertising on Facebook is alive and well. However, we may need to reshape our expectations and acknowledge that the easy days of running Facebook ads are long gone. But here’s the thing; if you think Facebook is not good for advertising in 2022, it's probably because you're not measuring correctly.
Listen in for an insightful conversation as Ralph and Kasim reveal the real reason Facebook ads have stopped working for most marketers, and what you can do about it.
IN THIS EPISODE, YOU'LL LEARN:
Is Facebook advertising really dead?Why Facebook traffic might be more valuable than it's ever beenThe future of Facebook advertisingWhy you need to invest in your ability to track your advertising campaignsHow and why to split-test Facebook adsA looming recession's potential impact on advertisingAugmented versus virtual reality: Where does the future lie?Why you need to track and measure everything on Facebook adsOUR PARTNERS:
Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland's book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
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