A Solution to Fixing Google's Monopoly on Advertising
Perpetual Traffic
English - July 19, 2022 07:30 - 15 minutes - 28.9 MB - ★★★★★ - 729 ratingsMarketing Business Careers business digitalmarketer digitalmarketing facebookads facebookadvertising facebookmarketing management marketing paidtraffic perpetualtraffic Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Is Google a monopoly? If so, how is its market power hurting marketing and advertising agencies?
On today's episode, Kasim Aslam describes how Google's monopoly power allows it to weaponize data and charge money for traffic over and above normal auction rates.
About a decade ago, bloggers, marketers, and advertisers used to get by on organic traffic and internet advertising. Unfortunately, those days are long gone now that Google gobbles up the vast majority of internet advertising dollars. Google can exert massive influence by controlling how people use the internet — and charge money for traffic however they please.
Like any monopoly, Kasim believes it's high times the government regulated them and created an ecosystem that allows other marketing mechanisms to compete.
Listen in as Kasim dissects how Google's monopoly is hurting advertising and how The U.S. Justice Department can confront Google's position as the unchallenged giant on the internet.
IN THIS EPISODE YOU'LL LEARN:
How Google's monopoly is hurting advertisingGoogle's dominance in the advertising spaceThe U.S. Department of Justice's role in squashing Google's dominanceAd rank threshold and what that meansGoogle's tainted Ads pricing frameworkWhy Google ads can and will exceed your daily set budgetWhy the traffic auction format is an interesting counter to Google's monopolyLINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Follow Perpetual Traffic on TwitterConnect with Kasim on TwitterOUR PARTNERS:
Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland's book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode: