Are we headed down a recession path? If so, what happens to Google Ads during times of crisis? 

On today's episode, Kasim goes through what he thinks will happen to Google ads during a recession. As someone who has been on the receiving end of a recession, Kasim believes it's better to be wrong and careful than right and foolish. This is exceptionally important since marketing and advertising budgets are often the first to be cut during a recession. And although a recession might not be in the cards, you don't want to be caught unprepared in the flood. 

Tune in to learn tips on how brands, agencies, and businesses can survive a possible economic downturn and capture their competition's market share once the weak are dead and buried. 

IN THIS EPISODE, YOU'LL LEARN:

What happens to Google Ads during a recession?Should businesses stop advertising during a recession? The type of businesses that have a better chance of surviving a recessionReasons why businesses throw money at Google during a recession Desperate clients and why you should avoid themA recessive environment can be healthy for the economy How agencies can take advantage of a recessive environment 


LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Tier 11Perpetual Traffic SurveyFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on Twitter


OUR PARTNERS:

Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Twitter Mentions