What's Working Now in Facebook Advertising (Part 2) with Kobi and Ralph

What do you do when you 4x a customer's booked calls, but the prospects don't show up for the calls?

On today's episode, Ralph and Kobi Topaz continue their discussion on how the Tier11 team lowered a customer's acquisition cost by 50% and increased their call volume by 4X. Even with such impressive numbers, the battle was still not over. Prospects were booking calls but not showing up for meetings. This meant that Kobi and his team had to go back in and figure out how they could use data to troubleshoot the campaign.

Listen in as Kobi shares the effectiveness of using data, numerous tests, and iterations to improve the performance of your campaigns.

IN THIS EPISODE, YOU'LL LEARN:

How long before you start seeing returns from your campaigns Doubling down on ads that workHow funnel analytics can increase conversionsTest and learn your way to smarter ad campaignsThe power of improving just one metric on your campaign Disqualifying and retargeting leads

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Tier 11Kobi's LinkedInPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on Twitter

OUR PARTNERS:

Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop

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