Yeah, That's Probably an Ad
502 episodes - English - Latest episode: 5 days ago - ★★★★★ - 138 ratingsJoin the scrappy, skeptical Adweek news team as we debate the highs and lows of creativity, advertising, marketing, media and technology.
Hosted on Acast. See acast.com/privacy for more information.
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Episodes
What the Health with Love Wellness | Young Influentials
April 23, 2024 18:00 - 28 minutes - 66.1 MBWhen it comes to maintaining good health and wellness, it can be quite expensive and challenging to track down the right products, particularly for women. In this episode, Lo Bosworth, the founder of a wellness brand, shares her story of how she established the brand out of frustration with finding solutions for her own health concerns. Her goal was to make doctor-developed supplements and wellness products accessible to everyone that really work. Hosted on Acast. See acast.com/privacy for ...
BTS With Studs: The Gen Z-Friendly Challenger Taking on Claire's
April 22, 2024 22:50 - 13 minutes - 30.7 MBStuds, the painfully cool ear piercing studio and earrings brand, has been expanding rapidly since its launch in 2019.\ The startup now counts 22 stores across the U.S. with 10 more NYC spaces planned for 2024. Offering Gen Z and millennial urbanites an alternative to mall strip piercers like Claire's, the brand sets itself with its "needle-only method" and signature "Earscape" stacks, combined with a buzzy retail environment and sleek e-commerce offering. After getting a taste of the Stu...
Making Content Stick with Viral Growth | Young Influentials
April 19, 2024 18:57 - 32 minutes - 73.5 MBThere are countless videos available on the internet that cater to a wide range of interests. It’s fascinating how certain videos can go viral and become widely viewed by millions of people across the globe, and it’s difficult to predict what makes a video viral. In this episode, we’ll learn from Kazi Sharar of Viral Growth about how the company assists creators and entrepreneurs in identifying their niche and developing content that is distinctive, memorable, and has the potential to go vira...
Creator Jayde Powell Has The Tea On Finding A Safe Space in Social Media
April 18, 2024 19:28 - 17 minutes - 40.9 MBAs a content creator, Jayde Powell has completely immersed herself in the creative world. In the process, the creative-writer-speaker has picked up a breadth of expertise, recognition by trades like ADWEEK, Business Insider and Hashtag Paid. She’s also built an engaged fanbase that not only understands her brand of humor, but also embraces it.On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona sat down with the multi-hyphenate marketer at ADWEEK’s Social Media ...
Push It to the Limit with BMF | Young Influentials
April 16, 2024 21:06 - 33 minutes - 75.8 MBTo make an event truly spectacular, it’s not enough to rely on just a photo wall and good food. You need to ensure that the attendees are engaged and are talking about it to everyone. In this episode, Brian Felt, co-partner of the marketing agency BMF, shares his experience in the industry and provides powerful insights on what brands must do to create an interactive event worth sharing on social media. Hosted on Acast. See acast.com/privacy for more information.
The State of The Workplace, As Told By A Corporate Baddie
April 15, 2024 19:29 - 23 minutes - 54.6 MBAfter graduating from the historically Black university (HBCU), Morehouse, DeAndre Brown looked forward to entering the workplace and soon landed internships in both government and corporate settings. As the youngest employee, he quickly identified the antiquated norms in the workplace (see: bragging wars over long hours) and, as any good Gen Z-er, used the experience as inspiration for TikTok content as a creative outlet to deal with this new chapter. And that’s how a Corporate Baddie was...
Marketing for the Next Gen with Kris Tait | Young Influentials
April 09, 2024 18:27 - 39 minutes - 90.6 MBThe media industry is in a constant state of evolution and change, especially in the present times. As each new generation emerges, new ways of reaching and marketing to consumers are evolving. In this episode, Kris Tait, the managing director of the digital marketing agency Croud U.S., shares the latest marketing trends and techniques that companies are using to reach younger audiences. Hosted on Acast. See acast.com/privacy for more information.
Design Justice Can Help Brands Create More Considerate, Inclusive Work
April 08, 2024 17:18 - 19 minutes - 44.6 MBOver the past year, the ad industry has witnessed a deprioritizing of DEI initiatives through a series of events: CMOs are back to focusing on hard hitting business goals, brands are hesitant to use LGBTQ+ marketing and the data shows women makeup 37% of industry employees, still down from 50% before the pandemic. However, there’s another way to create a more inclusive world and it involves the creatives. Enter: Design justice, a practice which rethinks design processes and focuses on peop...
You Got A Fast Car with Turo
April 02, 2024 22:29 - 24 minutes - 55.9 MBWhen it comes to travel, nothing beats a road trip with loved ones. However, it can be frustrating when rental car companies run out of cars during busy holiday weekends or when you decide to drive to visit family out of town at the last minute. That’s where Turo comes in. Turo is the largest car-sharing marketplace in the world. You can book the perfect car from a trustworthy community of hosts in several countries. In this episode, Turo’s Chief Marketing Officer, Andrew Mok, shares his exp...
Flashback: Where Can Bud Light Go From Here?
April 01, 2024 14:38 - 20 minutes - 47.7 MBThis episode of Yeah, That's Probably an Ad was released on July 5, 2023. For more on this story, visit ADWEEK.com. It's been an interesting few months for Bud Light, which found itself embroiled in anti-LGBTQ+ criticism and calls for a boycott after it partnered with transgender influencer Dylan Mulvaney to promote its brew in March. Since then, the Anheuser-Busch (AB InBev) business has endured criticism from both the right and left; offering a lesson for brands in what happens when you ...
We Never Go Out Of Style with Movado | Young Influentials
March 26, 2024 10:00 - 28 minutes - 66 MBAccessories are a great way to enhance and complete an outfit. Whether it’s a pair of earrings or a watch, they can add a touch of elegance to one’s appearance. Movado, a watch brand that has been around since the 1800s, has been helping people elevate their fashion sense for centuries. While some might wonder how a brand that has been around for so long stays relevant, Margot Grinberg, the president of the Movado Brand and senior vice president of e-commerce, shares in this episode how th...
Unpacking the 'Caitlin Clark Effect'
March 25, 2024 15:53 - 29 minutes - 68.6 MBThis season, 22-year-old basketball star Caitlin Clark has been making headlines with the Iowa Hawkeyes, breaking scoring and attendance records. She's also brought mainstream attention to women’s college basketball, a sport historically eclipsed by its men’s counterpart. It's not just fans taking notice either, Clark is encouraging more brands into the league too, with Nike, State Farm, and Gatorade all clamoring to work with her. Joining Adweek community and brand editors Luz Corona and ...
Balancing Brand and Demand: The Recipe Is Dead. Here’s Why You Should Be Looking In Grocery Stores For Content
March 21, 2024 10:00 - 21 minutes - 48.4 MBAccording to TASTE editor in chief Matt Rodbard, the grocery store is content. And as marketers very well know, content is king. On the latest episode of Yeah, That’s Probably An Ad, ADWEEK community editor Luz Corona sat down with the founding editor of the chic digital cooking and food culture magazine to discuss the current and future state of food media and retail. Rodbard shares why the food-centric media companies we have all grown to love are in jeopardy, why recipe videos are a ...
Party Like a Rockstar with 818 Tequila | Young Influentials
March 19, 2024 19:29 - 43 minutes - 98.8 MBWe all enjoy socializing and treating ourselves to delightful drinks like tequila. What often makes us stick to certain brands is the feeling of being part of a community, especially when we can see how they positively impact others and the environment. In this episode, we'll hear from Kathleen Braine, the CMO of 818 Tequila, as she talks about the brand's origin story, its efforts to support the planet and the communities in Mexico where it operates, and how it's attracting Gen Z consumers. ...
WPP’s OpenX Model is Making Marketing Magic for Coca-Cola
March 18, 2024 14:28 - 29 minutes - 66.8 MBIn 2021, Coca-Cola handed WPP its $4 billion ad account. At the time, it gave new bespoke agency OpenX a brief to change its marketing output from a “majority analog to 60% digital” and curate more live experiences. With the recent debut of Coca-Cola’s “Foodmarks” campaign — which spotlights locations that are culturally relevant for the brand in partnership with Time Out — it’s clear OpenX understood the assignment. This week, Coke’s vp of creative strategy and content, Islam ElDessouky,...
Balancing Brand and Demand: ‘Finicky Consumers’ Are Holding Their Dollars Close — Here’s Why
March 14, 2024 10:00 - 18 minutes - 43.1 MBIt’s 2024 and aside from inflation, unemployment and it being an election year, marketers have yet another challenge on their hands when it comes to their consumers: anxiety. On the latest episode of Yeah, That’s Probably An Ad, ADWEEK community editor Luz Corona sat down with Forrester Research vp and principal analyst Dipanjan Chatterjee live from The Podcast Lounge at Commerceweek, sponsored by OMD, to discuss why 2024 is the year of the ‘finnicky consumer.’ Forrester Research ...
Lipstick & Laughs: IPSY's Journey Through the World of Beauty | Young Influentials
March 12, 2024 15:43 - 38 minutes - 88.7 MBEveryone has their favorite skincare and makeup products, but how do you keep up with the latest trends and discover new products before they become popular? IPSY is a personalized beauty membership service that can help with that. In this episode, we'll hear from Bethany Blair, Senior Director of Production, as she shares her experience in the beauty industry and explains how IPSY is building a community of beauty enthusiasts. Hosted on Acast. See acast.com/privacy for more information.
Tuning Into Consumer Needs, Not Marketer Needs
March 11, 2024 16:01 - 30 minutes - 70.8 MBAs marketers, we are to have a pulse on culture, the latest trends and chatter occurring around our consumers. But what if your feed is not like the others? In the latest research study from iHeartMedia and Morning Consult, “The New American Consumer and the Marketing Divide,” the audio company took a closer look at the gap between consumer habits and marketer bias. They found that 40% of American consumers never heard of NFTs, 33% never heard of charcuterie boards and over 60% of Americans...
Balancing Brand and Demand: What Is An ‘Outcome’ In Media? Depends On Who You Ask
March 07, 2024 11:00 - 25 minutes - 58.2 MBWhat is an “outcome?” According to Omnicom leaders, it depends on whether you’re asking a brand’s CMO or CFO. On this episode of Yeah, That’s Probably An Ad, recorded live from The Podcast Lounge at Commerceweek presented by OMD, ADWEEK community editor Luz Corona sat down with OMD's Chief Investment Officer, Kelly Metz and Omnicom Media Group Chief Intelligence Officer Joanna O'Connell to discuss the ever-evolving challenge of balancing brand and demand. The agency leaders pointed o...
It Girl with ESSENCE’S Girls United | Young Influentials
March 05, 2024 16:25 - 47 minutes - 109 MBIt can be challenging for many young women to find a space where they can stay informed and build a community. However, with ESSENCE's Girls United, women can have access to such a space. Girls United provides knowledge on topics like fashion, astrology, and culture. In this episode, co-founder Rechelle Dennis shares how the idea of Girls United came about, the power of Gen Z's voice, and what's to come. Hosted on Acast. See acast.com/privacy for more information.
For Upwork, ‘Show And Tell’ Is A Critical Component of Incorporating Gen AI
March 04, 2024 14:25 - 18 minutes - 43 MBAs per Accenture, 47% of CMOs are planning to dedicate funds specifically for AI in their 2024 budgets, marking a departure from traditional advertising. However, the industry’s embrace of generative AI has left many marketers asking the age-old question that comes with implementing any new technology: how? On the latest episode of Yeah, That’s Probably An Ad, ADWEEK community editor Luz Corona sat down with Upwork CMO Melissa Waters to discuss how the freelancing platform is approachin...
Life’s a Runway with Fenton and Randy | Young Influentials
February 27, 2024 23:27 - 37 minutes - 86.4 MBMany people are familiar with popular drag queens like Trixie Mattel, Bianca Del Rio, and Bob the Drag Queen from the hit TV show RuPaul's Drag Race. However, not many people know about the two individuals who helped bring the show to life: Fenton Bailey and Randy Barbato. These two individuals are the executive producers and co-founders of World of Wonder, the global multi-platform media company behind the Drag Race franchise. In this episode, Bailey and Barbato discuss how the franchise cam...
The Next Innovation From VML's Walt Geer? A Different Kind of Marketing Conference
February 26, 2024 15:26 - 29 minutes - 66.8 MBAs VML’s chief creative officer of Innovation for North America, Walter T Geer III has a strong pulse on culture. His beginnings go back to the early digital media days, where he is behind the patents of multiple ad units marketers might remember adding to media plans in the early 2000s. But today, Geer is going beyond digital banners to revolutionize the ad industry. In fact, he is dedicating a week to it in the form of an economic forum and marketing conference focused on unlocking the ec...
Stronger (What Doesn’t Kill You) with Sherry Saeedi
February 20, 2024 19:00 - 44 minutes - 103 MBMusic is loved by everyone, but only a few can fulfill their dream of becoming a musician. However, not many people are aware of the intricacies of the music industry, especially when it comes to marketing, merchandising, touring, etc. For artists in today's world, it is crucial to form a partnership with a label that has their best interests at heart. This is where Sherry Saeedi, the founder and CEO of Verswire, comes in. In this episode, Saeedi explains how the company's unique VC Model a...
Inside the Ad Council's $65 million initiative America's Improve Mental Health
February 20, 2024 14:23 - 17 minutes - 40.8 MBThe Ad Council has a very recent history of making a big impact. In 2020, its Covid-19 vaccination education campaign reached more than 75% of those eligible. Now, it's turning its attention to mental health with a comprehensive $65 million program designed to reach all corners of the U.S.The initiative aims to challenge the norms and create a society that is more open, accepting, and proactive when it comes to mental health. Joining Adweek editors Rebecca Stewart and Luz Corona on the pod...
CeraVe's Michael Cera Super Bowl Stunt Was a Masterclass in ‘Edutainment’
February 15, 2024 18:44 - 45 minutes - 105 MBLike lots of funny things, Ogilvy's Super Bowl campaign for CeraVe started on a Reddit thread, speculating about whether Superbad actor Cera was connected to the brand because of his name. This evolved into an influencer campaign, speculating about Cera's links to the skincare business. The star put in the work too; he was papped for Page Six carrying bags filled with bottles of its moisturizer range around New York City in the lead-up to Super Bowl 58. Then on game night, when the L'Oreal...
Love On Top with ARCHER | Young Influentials
February 13, 2024 14:29 - 35 minutes - 82.4 MBNowadays, most people tend to meet each other through online platforms for dating or friendship. However, finding a community, particularly for men belonging to the LGBTQ+ community, remains a challenge. In this episode, Michael Kaye, who serves as the director of brand marketing and communications at ARCHER and OkCupid, sheds light on the unique features of ARCHER. The app stands apart from other dating apps by verifying all profiles using selfies, which is revolutionizing the dating app in...
From CeraVe to Beyoncé: The Best Ads of Super Bowl LVIII
February 12, 2024 07:51 - 1 hour - 38 MBOn a special episode of Yeah, That’s Probably An Ad: Super Bowl Edition, community editor Luz Corona and senior podcast producer Al Mannarino get together for the annual recap immediately following The Big Game along with some familiar faces in media and entertainment. First up, deputy TV editor Bill Bradley and senior TV reporter Mollie Cahillane join the show to compare and contrast the different viewing experiences across CBS, Nickelodeon and Televisaunivision, how Usher’s performance go...
Yeah That’s Probably a Super Bowl Crossover | Young Influentials
February 10, 2024 18:05 - 46 minutes - 107 MBIt's almost time for the Big Game! Before the event takes place on Sunday, we have the pleasure of being joined by Mollie Cahillane, who hosts ADWEEK's Champions of Change podcast, and Luz Corona, ADWEEK's Yeah, That's Probably An Ad podcast co-host. During our discussion, we covered various topics, including where to stream the Big Game favorite ads so far and whether we think Taylor Swift will be proposed to. Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts o...
Under Pressure: How Adidas and Neuroscientists Joined Forces To Help Athletes
February 09, 2024 11:00 - 26 minutes - 61.2 MBIt’s an unlikely roster that includes scientists, elite athletes, and marketers from one of the biggest sports brands in the world. But they are coming together to achieve the same goal: Help athletes on all levels manage pressure and return to the joy of sport. On the latest episode of Yeah That’s Probably An Ad, community editor Luz Corona and senior podcast producer Al Mannarino are joined by Chris Murphy, SVP of brand marketing at adidas for a behind-the-scenes look at their latest cam...
Up, Up & Away with Elevator Boys | Young Influentials
February 06, 2024 14:48 - 35 minutes - 81.2 MBIn recent years, many creators have risen to fame, but the challenge is to maintain that fame and continue to create new content. The German creators, Elevator Boys, became friends through TikTok and have expanded into various fields, including modeling and music. What is the secret to their success, and how do they stay relevant? In this episode, we will hear from them as they share the story behind their name and what they have planned for 2024 and beyond. Listen to past episodes of Young...
Outlook 2024: The Hispanic and Latinx Audience Loves Fútbol and Football
February 05, 2024 17:05 - 15 minutes - 7.04 MBThe TelevisaUnivision offices are buzzing with excitement and that is because they are streaming the biggest American fútbol football game of the year—Super Bowl LVIII. Several brands are activating within the Spanish-language broadcast on Univision in addition to CBS; TurboTax, Totino’s, Audi, Total by Verizon and T-Mobile have all announced Spanish-language spots. On this episode of Yeah, That’s Probably An Ad recorded live from ADWEEK’s Outlook 2024 event, community editor Luz Corona si...
Outlook 2024: The Economist Is Painting The Town ‘Read’ And Making A Mark on The US
February 01, 2024 13:19 - 10 minutes - 23.7 MBThe Economist is making moves, specifically into the US market. The British newspaper that focuses on current affairs and international business launched its newest campaign in New York with the goal of increasing brand awareness, recognition and preference amongst US (specifically NY-based) audiences, while also appealing to the “reader of tomorrow.” On this episode of Yeah, That’s Probably An Ad recorded live from ADWEEK’s Outlook 2024 event, community editor Luz Corona and senior media ...
Lines, Vines and Trying Times of Platforms in 2024 | Young Influentials
January 30, 2024 16:42 - 50 minutes - 117 MBEvery year, social media managers and marketers face the challenge of determining what will be popular and how to make their content unique. In this episode, we will hear from ADWEEK's Social Media Director, Sami Lambert, and #Paid's Editorial Lead, Emmy Liederman, as they provide predictions for 2024 and offer advice on how we can make our content stand out from the crowd. Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts or following the show on Spotify! Hos...
Why Nerds is Betting Big on the Super Bowl
January 29, 2024 15:01 - 18 minutes - 43.2 MBNerds' first Super Bowl ad will be a "multisensory" experience according to the brand's marketing director, Joey Rath. Joining Adweek's Europe brand editor, Rebecca Stewart and senior producer, Al Mannarino on this week's episode of the podcast, Rath discussed how Nerds' decision to enter the Super Bowl advertising arena was aligned with a recent surge in growth. To keep the momentum going, the candy brand has tripled its marketing spend recently; and what better way to appeal to young aud...
Outlook 2024: The Future of Work is Flex in 2024 and Beyond
January 25, 2024 15:14 - 15 minutes - 34.8 MBPopular opinion: people love a flexible work setting. Paving the way in this area is We Are Rosie, a fully flexible marketing solution providing marketing and creative services, strategic consulting and talent for the biggest brands in the world, tailored to meet any need. The five-year-old company was started by former advertising exec Stephanie Nadi Olson and has amassed a community of more than 30,000 marketers across the globe with its mission of purpose and inclusivity at the forefront...
Dew Your Thing with Glow Recipe | Young Influentials
January 23, 2024 18:25 - 40 minutes - 93.5 MBSkincare has been a part of human life since ancient times, with people discovering various hacks to achieve flawless skin or eliminate acne across generations. Nowadays, many brands like Glow Recipe prioritize celebrating the individuality of their customers, rather than promoting an unrealistic ideal of perfection. In this episode, we'll listen to Glow Recipe founders Sarah Lee and Christine Chang as they share their love for skincare and the story behind their brand. Listen to past episo...
Keeping the Spark Alive in Long-Term Agency Relationships
January 22, 2024 14:38 - 20 minutes - 47.4 MBAdvertising's traditional agency of record (AOR) model isn't quite dead yet but the divorce rate is high, with the average appointment lasting just three years. However, as it marks the 10-year milestone with personal care giant Essity (owner of Libresse and Knix) U.K. agency AMV BBDO knows it doesn't have to be this way. Sitting down with Adweek's Luz Corona and Rebecca Stewart on the podcast this week is Margaux Revolt, strategy partner and head of brand at the creative shop. She reveals...
A Moment Like This with SiriusXM | Young Influentials
January 16, 2024 15:03 - 23 minutes - 53.7 MBRadio has been a favorite medium for generations. Over time, people have come to expect more from their favorite artists beyond just music. They want to know more about what inspires them. At SiriusXM, users can listen to personalities like Kevin Hart, Kelly Clarkson, and John Mayer. They can also get access to live events and much more. In this episode, Suzi Watford, SiriusXM's Chief Growth Officer, talks about their recent rebrand, their dynamic programming, and how they are reaching young...
The DL on FYC Campaigns
January 15, 2024 17:45 - 36 minutes - 82.5 MBWe’ve all seen the social posts, the billboards, the press interviews, the commercials and so on. But it’s an annual marketing effort shrouded in mystery targeted towards a select few yet advertised to the masses. So, what exactly goes into a For Your Consideration (FYC) campaign? On the latest episode of Yeah That’s Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by Christopher Rosen, the digital director at Gold Derby, a platform that covers...
Call It What You Want with Pepe Barroso | Young Influnetials
January 09, 2024 23:33 - 39 minutes - 89.4 MBDrugstore skincare products are becoming more popular than expensive brands, especially now. People are increasingly conscious of harsh chemicals and ingredients, and they want to avoid them in their daily skin care products. Consumers shouldn't have to choose between quality and price. In this episode, we talk to Pepe Barroso, an actor and entrepreneur, about Veganis, a sustainable cosmetics brand. He shares how he is helping the brand expand beyond South America into Europe and other regio...
Why Marketing Oppenheimer Was More Than Just An Ad Campaign
January 08, 2024 15:42 - 34 minutes - 79.3 MBChristopher Nolan designed Oppenheimer with IMAX in mind. He captured the film with IMAX cameras, and only in IMAX theatres will these sequences expand vertically to fill the entire screen. The immersive cinematic experience provided audiences with even greater scope and breathtaking image quality. So how does a marketing team even begin to promote such a refined work of art? On the latest episode of Yeah That’s Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca St...
Run for the Hills with Brooks Running | Young Influentials
January 02, 2024 19:47 - 32 minutes - 74.5 MBAs the new year arrives, many of us are busy creating resolutions to improve our health and fitness levels. However, most of the time, we end up setting unrealistic goals for ourselves. Instead of striving for something unattainable, what if we simply aimed to be active in any way possible, such as walking, running, or jogging? Brooks Running is a company that believes in helping people become the best version of themselves through running, no matter the distance. In this episode, we get t...
Beautiful Soul with Barry’s | Young Influentials
December 27, 2023 20:26 - 34 minutes - 79.4 MBEveryone has their own preferred way of working out according to their strengths and goals. Going to the gym can be intimidating for some people due to the abundance of equipment or feeling like others are constantly judging them. However, Barry's has a mission to help its members build a sense of community and meet them where they are. In this episode, the global CEO Joey Gonzalez shares how Barry's is the original high-energy cardio and strength interval training workout and how they aim t...
How Can We Make Sure 2024 Really is 'The Year of the Girl'?
December 26, 2023 13:16 - 29 minutes - 66.9 MBWhether it was the Barbie Movie, Taylor Swift's Eras Tour, Beyonce's glittering Renaissance roadshow or girl math, pink-hued 'girly' vibes have dominated pop culture over the last 12 months. So much so that 2023 has been christened 'The Year of the Girl.' But was it really? Women's equality and rights are going backwards in many respects, From the reverberations of Roe V Wade being overturned to geopolitical situations that disproportionately affect women. The number of women in senior lea...
The How, Why and ‘Who Cares’ Podcast of Retail Media Innovation
December 18, 2023 19:07 - 1 hour - 149 MBLike all good businesses, this one started in a garage. On the latest episode of Yeah That’s Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart were joined by the newest additions to the Adweek Podcast Network Family. Introducing The Garage: Tools for Retail Media Innovation, a podcast hosted by Evan Hovorka, vice president of product and innovation, and Dan Massimino, director of marketing and communication, from Albertsons Media Collective. The group chat...
Float On with Sperry | Young Influentials
December 12, 2023 18:45 - 33 minutes - 76.4 MBSperry has been known for its boating shoes since the 1930s and has become a classic footwear brand for everyday wear. Despite the changing times, Sperry has collaborated with various artists and movie franchises, including Jaws, while remaining true to the quality of shoes that Paul A. Sperry created. In this episode, we will hear from Elizabeth Drori, the CMO, and Edina Sultanik, the director of brand communications and partnerships on how this iconic brand has stayed relevant over the yea...
The 2024 "Not-Yet-Trending" Trend Report by Pinterest
December 11, 2023 15:15 - 22 minutes - 52.6 MBWhat will 2024 bring? According to Pinterest, eclectic grandpa sweaters, cheeseburger tacos, jellyfish haircuts and so much more. On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by Pinterest global head of consumer marketing Sara Pollack to discuss the social platform’s annual report that shares emerging trends for the coming year. With an 80% accuracy rate for the fourth year in a row, the Pinterest Predic...
Grown up Fairytales with Mike WiLL Made-It
December 05, 2023 20:19 - 58 minutes - 134 MBMusic is often referred to as the universal language because it can evoke emotions in anyone, regardless of the language the artist is singing or rapping in. Despite this, many people do not know about the producers behind their favorite songs and how they come up with the beats and other elements. In this episode, we hear from the renowned music producer, Mike WiLL Made-It. He shares his experiences working with artists such as Miley Cyrus and Lil Yachty and discuss his plans for making a p...
Christmastime in the UK: All Eyes on Ads
December 04, 2023 17:07 - 31 minutes - 72 MBIt’s deemed the Super Bowl of advertising in the UK, but it involves a lot fewer athletes and a lot more elves. On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by Adweek’s Europe creative editor Brittaney Kiefer and adam&eveDDB chief creative officer Rick Brim to discuss this year’s crème de la crème of Christmas ads in the UK. Brim shares his experience sitting in the creative chair on the account of major...