Unpacking the 'Caitlin Clark Effect'

Yeah, That's Probably an Ad

English - March 25, 2024 15:53 - 29 minutes - 68.6 MB - ★★★★★ - 138 ratings
Business News advertising marketing media technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Balancing Brand and Demand: The Recipe Is Dead. Here’s Why You Should Be Looking In Grocery Stores For Content

Next Episode: We Never Go Out Of Style with Movado | Young Influentials

This season, 22-year-old basketball star Caitlin Clark has been making headlines with the Iowa Hawkeyes, breaking scoring and attendance records.

She's also brought mainstream attention to women’s college basketball, a sport historically eclipsed by its men’s counterpart. It's not just fans taking notice either, Clark is encouraging more brands into the league too, with Nike, State Farm, and Gatorade all clamoring to work with her.

Joining Adweek community and brand editors Luz Corona and Rebecca Stewart to discuss the so-called "Caitlin Clark effect" on both the WNBA and culture at large are Adweek reporters Mollie Cahillane and Jason Notte.

The four unpack the impact Clark has already had in her short but stratospheric career, and what it means for the future of college basketball, the WNBA and NBA.

Hosted on Acast. See acast.com/privacy for more information.