Balancing Brand and Demand: The Recipe Is Dead. Here’s Why You Should Be Looking In Grocery Stores For Content

According to TASTE editor in chief Matt Rodbard, the grocery store is content. And as marketers very well know, content is king. 

On the latest episode of Yeah, That’s Probably An Ad, ADWEEK community editor Luz Corona sat down with the founding editor of the chic digital cooking and food culture magazine to discuss the current and future state of food media and retail. Rodbard shares why the food-centric media companies we have all grown to love are in jeopardy, why recipe videos are a thing of the past and how food and beverage brands can create better user experiences for food-lovers everywhere. 

The current marketing landscape is complex. As a marketer or brand manager, juggling short-term, results-driven priorities with long-term planning and investment can be challenging. You need a partner who understands your business and can help elevate your brand.

Visit omd.com/contact/usa to learn how OMD is 'Creating what's next' and helping brands develop the right frameworks and best practices to succeed in today's ever-changing media landscape.

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