Party Like a Rockstar with 818 Tequila | Young Influentials
Yeah, That's Probably an Ad
English - March 19, 2024 19:29 - 43 minutes - 98.8 MB - ★★★★★ - 138 ratingsBusiness News advertising marketing media technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: WPP’s OpenX Model is Making Marketing Magic for Coca-Cola
We all enjoy socializing and treating ourselves to delightful drinks like tequila. What often makes us stick to certain brands is the feeling of being part of a community, especially when we can see how they positively impact others and the environment. In this episode, we'll hear from Kathleen Braine, the CMO of 818 Tequila, as she talks about the brand's origin story, its efforts to support the planet and the communities in Mexico where it operates, and how it's attracting Gen Z consumers.
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