Yeah, That's Probably an Ad
519 episodes - English - Latest episode: 29 days ago - ★★★★★ - 138 ratingsJoin the scrappy, skeptical Adweek news team as we debate the highs and lows of creativity, advertising, marketing, media and technology.
Hosted on Acast. See acast.com/privacy for more information.
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Episodes
Keeping Up with Rickey Thompson | Young Influentials
June 04, 2024 10:00 - 17 minutes - 40.2 MBRickey Thompson is a well-known name from Vine to TikTok. He is passionate about sharing his hilariously unique and relatable, yet edgy, point of view. In this episode, we hear from the iconic creator as he shares his journey from being a shy kid in North Carolina to becoming a commanding presence with an audience of millions. Hosted on Acast. See acast.com/privacy for more information.
Building Equity and Driving Business Results with Ally's 50/50 Pledge with Andrea Brimmer
June 03, 2024 15:15 - 29 minutes - 67.8 MBIn this episode of Yeah, That's Probably an Ad, part of the themed sports marketing series presented by Ally, Luz Corona sits down with Andrea Brimmer, Chief Marketing and PR Officer at Ally Financial. They discuss Ally's transformative 50/50 pledge to invest equally in men's and women's sports media, the challenges and successes along the way, and how this initiative is driving real business impact for Ally. Hosted on Acast. See acast.com/privacy for more information.
The Impact of Google's Generative AI Search on Publishers and Advertisers with Adweek’s Trishla Ostwal and Catherine Perloff
May 28, 2024 15:10 - 26 minutes - 61.5 MBIn this episode of Yeah, That’s Probably an Ad, Rebecca Stewart and Luz Corona are joined by Adweek’s very own Trishla Ostwal, AI and tech policy reporter, and Catherine Perloff, platforms reporter. Hosted on Acast. See acast.com/privacy for more information.
What’s Inside with Dannylovespasta | Young Influentials
May 28, 2024 11:42 - 27 minutes - 63.9 MBIf you were to ask anyone about their favorite dishes, each person would respond with their unique recipe for how they make them. In this episode, we hear from Danny Freeman (@dannylovespasta) about how he creates unique, colorful, and out-of-the-box ways to make pasta. Freeman also shares how he transitioned into a new career path and best practices for creating content. Hosted on Acast. See acast.com/privacy for more information.
Mind Over Matter with Kendall Toole | Young Influentials
May 24, 2024 10:00 - 21 minutes - 49 MBPeloton is a well-known name in the world of exercise and fitness. The brand offers people the convenience of working out in various settings, whether it’s using their stationary bike at home or accessing their workout classes through the app while traveling for business. Peloton is not only recognized for its wide range of workout classes but also for its charismatic and influential instructors such as Kendall Toole. In this episode, Toole shares her personal fitness journey and discusses h...
Build Me Up with Bo & Kyle | Young Influentials
May 21, 2024 10:13 - 30 minutes - 68.7 MBIn this episode of Young Influentials, host Colin Daniels is joined by Bo Shepherd and Kyle Dubay, Co-Owners of Woodward Throwbacks. Join them as they discuss: How Bo and Kyle transform recycled materials into functional masterpieces What sets Woodward Throwbacks apart How to turn everyday materials into stunning masterpieces Why you should keep up and stay relevant on social media The importance of engaging with your community Woodward Throwbacks was founded by Bo and Kyle to furnish...
The Down Low on the Upfronts with Adweek’s Ethan Alter and Bill Bradley
May 20, 2024 16:40 - 29 minutes - 27.4 MBIn this episode of Yeah, That’s Probably an Ad, Rebecca Stewart and Luz Corona are joined by Adweek’s very own Ethan Alter, TVNewser Editor, and Bill Bradley, Deputy Editor of Media, TV, and Sports Marketing. Hosted on Acast. See acast.com/privacy for more information.
Building an Agency Culture that Supports a Healthy Work-Life Balance with Niki Sahni, President of Courage
May 16, 2024 13:00 - 21 minutes - 48.1 MBIn this episode of Yeah, That’s Probably an Ad, Rebecca Stewart sits down with Niki Sahni, President and Partner at Courage, a fully-independent, owner operated creative agency founded as part of a mission to create a place where people and brands can find their own courage. Hosted on Acast. See acast.com/privacy for more information.
Beautiful Things with iFit
May 14, 2024 10:01 - 32 minutes - 74.2 MBWorking out can be a challenge for many of us. It could be the lack of time or difficulty in finding a workout routine that suits us. However, iFit understands that workouts are not a one-size-fits-all system. The software used by iFit adapts to the individual’s needs. In this episode, we will hear from the CMO of iFit, Mark Phillips, as he explains how iFit is using AI technology to better comprehend individual needs. He will also share how the company is promoting community in real life. ...
Beautiful Things with iFit | Young Influentials
May 14, 2024 10:01 - 32 minutes - 74.2 MBWorking out can be a challenge for many of us. It could be the lack of time or difficulty in finding a workout routine that suits us. However, iFit understands that workouts are not a one-size-fits-all system. The software used by iFit adapts to the individual’s needs. In this episode, we will hear from the CMO of iFit, Mark Phillips, as he explains how iFit is using AI technology to better comprehend individual needs. He will also share how the company is promoting community in real life. ...
Play On with Seeker Music | Young Influentials
May 10, 2024 10:49 - 37 minutes - 86.4 MBWe all have our favorite artists and bands that we love listening to and watching in live concerts. However, many of us are not aware of how these musicians were discovered and the entire process behind creating the hit songs that we enjoy. In this episode, we will hear from songwriter Evan Bogart, who has written songs for popular artists like Rihanna and Beyoncé. Currently, as the CEO of Seeker Music, Bogart will share his personal journey into the music industry and provide valuable advice...
Play On with Seeker Music
May 10, 2024 10:49 - 37 minutes - 86.4 MBWe all have our favorite artists and bands that we love listening to and watching in live concerts. However, many of us are not aware of how these musicians were discovered and the entire process behind creating the hit songs that we enjoy. In this episode, we will hear from songwriter Evan Bogart, who has written songs for popular artists like Rihanna and Beyoncé. Currently, as the CEO of Seeker Music, Bogart will share his personal journey into the music industry and provide valuable advice...
Nurturing positive client/agency relationships with JP Petty, Global Executive Creative Director, Bodega at Wieden + Kennedy
May 07, 2024 11:10 - 18 minutes - 41.9 MBIn this episode of Yeah That’s Probably an Ad, Luz Corona and Jameson Fleming sit down with JP Petty at Social Media Week in New York. JP is a creative leader and the Global Executive Creative Director, Bodega at Wieden + Kennedy where he oversaw the creation of Bodega the content creation studio monolith that has created so much groundbreaking work over the past four years it’s been operational. Hosted on Acast. See acast.com/privacy for more information.
Hit the Road, Jack with BÉIS
May 07, 2024 10:00 - 28 minutes - 64.3 MBWhen it comes to traveling, it’s hard not to come across the iconic Béis weekender or suitcases. Recently, the company was the official luggage and travel bag sponsor at the country music festival Stagecoach. In this episode, we’ll be speaking with Liz Money, SVP of Brand & Creative, as she shares how the brand’s activation, The BÉIS Pit Stop, came to be and how they are working to build a community beyond digital content. Hosted on Acast. See acast.com/privacy for more information.
Hit the Road, Jack with BÉIS | Young Influentials
May 07, 2024 10:00 - 28 minutes - 64.3 MBWhen it comes to traveling, it’s hard not to come across the iconic Béis weekender or suitcases. Recently, the company was the official luggage and travel bag sponsor at the country music festival Stagecoach. In this episode, we’ll be speaking with Liz Money, SVP of Brand & Creative, as she shares how the brand’s activation, The BÉIS Pit Stop, came to be and how they are working to build a community beyond digital content. Hosted on Acast. See acast.com/privacy for more information.
QCP's Secret Ingredient to Viral Food Content | Young Influentials
May 03, 2024 09:05 - 47 minutes - 108 MBIn this episode of Young Influentials, host Colin Daniels is joined by Gianluca Conte, aka QCP. Join them as they discuss: QCP's journey of a young influential creator in the cooking industry How he united Italian and American cuisine How to find your unique style online Authenticity and happiness in content creation Building resilience as an online creator Gianluca Coste, popularly known as QCP, is a passionate and knowledgeable enthusiast of Italian cuisine. In his first cookbook, I...
Headed to the Desert with Sara Pollock of Pinterest | Young Influentials
May 01, 2024 14:16 - 26 minutes - 61.7 MBWhen it comes to planning outfits for music festivals or themed events, many of us seek inspiration from Pinterest. This year, the platform was activated at Coachella for both weekends, bringing our mood boards and visions to life. In this episode, we hear from Sara Pollock, the VP and Global Head of Consumer Marketing at Pinterest, as she explains why they decided to activate in the desert and if it’s worth it for other brands to do the same. Hosted on Acast. See acast.com/privacy for more...
What the Health with Love Wellness | Young Influentials
April 23, 2024 18:00 - 28 minutes - 66.1 MBWhen it comes to maintaining good health and wellness, it can be quite expensive and challenging to track down the right products, particularly for women. In this episode, Lo Bosworth, the founder of a wellness brand, shares her story of how she established the brand out of frustration with finding solutions for her own health concerns. Her goal was to make doctor-developed supplements and wellness products accessible to everyone that really work. Hosted on Acast. See acast.com/privacy for ...
BTS With Studs: The Gen Z-Friendly Challenger Taking on Claire's
April 22, 2024 22:50 - 13 minutes - 30.7 MBStuds, the painfully cool ear piercing studio and earrings brand, has been expanding rapidly since its launch in 2019.\ The startup now counts 22 stores across the U.S. with 10 more NYC spaces planned for 2024. Offering Gen Z and millennial urbanites an alternative to mall strip piercers like Claire's, the brand sets itself with its "needle-only method" and signature "Earscape" stacks, combined with a buzzy retail environment and sleek e-commerce offering. After getting a taste of the Stu...
Making Content Stick with Viral Growth | Young Influentials
April 19, 2024 18:57 - 32 minutes - 73.5 MBThere are countless videos available on the internet that cater to a wide range of interests. It’s fascinating how certain videos can go viral and become widely viewed by millions of people across the globe, and it’s difficult to predict what makes a video viral. In this episode, we’ll learn from Kazi Sharar of Viral Growth about how the company assists creators and entrepreneurs in identifying their niche and developing content that is distinctive, memorable, and has the potential to go vira...
Creator Jayde Powell Has The Tea On Finding A Safe Space in Social Media
April 18, 2024 19:28 - 17 minutes - 40.9 MBAs a content creator, Jayde Powell has completely immersed herself in the creative world. In the process, the creative-writer-speaker has picked up a breadth of expertise, recognition by trades like ADWEEK, Business Insider and Hashtag Paid. She’s also built an engaged fanbase that not only understands her brand of humor, but also embraces it.On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona sat down with the multi-hyphenate marketer at ADWEEK’s Social Media ...
Push It to the Limit with BMF | Young Influentials
April 16, 2024 21:06 - 33 minutes - 75.8 MBTo make an event truly spectacular, it’s not enough to rely on just a photo wall and good food. You need to ensure that the attendees are engaged and are talking about it to everyone. In this episode, Brian Felt, co-partner of the marketing agency BMF, shares his experience in the industry and provides powerful insights on what brands must do to create an interactive event worth sharing on social media. Hosted on Acast. See acast.com/privacy for more information.
The State of The Workplace, As Told By A Corporate Baddie
April 15, 2024 19:29 - 23 minutes - 54.6 MBAfter graduating from the historically Black university (HBCU), Morehouse, DeAndre Brown looked forward to entering the workplace and soon landed internships in both government and corporate settings. As the youngest employee, he quickly identified the antiquated norms in the workplace (see: bragging wars over long hours) and, as any good Gen Z-er, used the experience as inspiration for TikTok content as a creative outlet to deal with this new chapter. And that’s how a Corporate Baddie was...
Marketing for the Next Gen with Kris Tait | Young Influentials
April 09, 2024 18:27 - 39 minutes - 90.6 MBThe media industry is in a constant state of evolution and change, especially in the present times. As each new generation emerges, new ways of reaching and marketing to consumers are evolving. In this episode, Kris Tait, the managing director of the digital marketing agency Croud U.S., shares the latest marketing trends and techniques that companies are using to reach younger audiences. Hosted on Acast. See acast.com/privacy for more information.
Design Justice Can Help Brands Create More Considerate, Inclusive Work
April 08, 2024 17:18 - 19 minutes - 44.6 MBOver the past year, the ad industry has witnessed a deprioritizing of DEI initiatives through a series of events: CMOs are back to focusing on hard hitting business goals, brands are hesitant to use LGBTQ+ marketing and the data shows women makeup 37% of industry employees, still down from 50% before the pandemic. However, there’s another way to create a more inclusive world and it involves the creatives. Enter: Design justice, a practice which rethinks design processes and focuses on peop...
You Got A Fast Car with Turo
April 02, 2024 22:29 - 24 minutes - 55.9 MBWhen it comes to travel, nothing beats a road trip with loved ones. However, it can be frustrating when rental car companies run out of cars during busy holiday weekends or when you decide to drive to visit family out of town at the last minute. That’s where Turo comes in. Turo is the largest car-sharing marketplace in the world. You can book the perfect car from a trustworthy community of hosts in several countries. In this episode, Turo’s Chief Marketing Officer, Andrew Mok, shares his exp...
Flashback: Where Can Bud Light Go From Here?
April 01, 2024 14:38 - 20 minutes - 47.7 MBThis episode of Yeah, That's Probably an Ad was released on July 5, 2023. For more on this story, visit ADWEEK.com. It's been an interesting few months for Bud Light, which found itself embroiled in anti-LGBTQ+ criticism and calls for a boycott after it partnered with transgender influencer Dylan Mulvaney to promote its brew in March. Since then, the Anheuser-Busch (AB InBev) business has endured criticism from both the right and left; offering a lesson for brands in what happens when you ...
We Never Go Out Of Style with Movado | Young Influentials
March 26, 2024 10:00 - 28 minutes - 66 MBAccessories are a great way to enhance and complete an outfit. Whether it’s a pair of earrings or a watch, they can add a touch of elegance to one’s appearance. Movado, a watch brand that has been around since the 1800s, has been helping people elevate their fashion sense for centuries. While some might wonder how a brand that has been around for so long stays relevant, Margot Grinberg, the president of the Movado Brand and senior vice president of e-commerce, shares in this episode how th...
Unpacking the 'Caitlin Clark Effect'
March 25, 2024 15:53 - 29 minutes - 68.6 MBThis season, 22-year-old basketball star Caitlin Clark has been making headlines with the Iowa Hawkeyes, breaking scoring and attendance records. She's also brought mainstream attention to women’s college basketball, a sport historically eclipsed by its men’s counterpart. It's not just fans taking notice either, Clark is encouraging more brands into the league too, with Nike, State Farm, and Gatorade all clamoring to work with her. Joining Adweek community and brand editors Luz Corona and ...
Balancing Brand and Demand: The Recipe Is Dead. Here’s Why You Should Be Looking In Grocery Stores For Content
March 21, 2024 10:00 - 21 minutes - 48.4 MBAccording to TASTE editor in chief Matt Rodbard, the grocery store is content. And as marketers very well know, content is king. On the latest episode of Yeah, That’s Probably An Ad, ADWEEK community editor Luz Corona sat down with the founding editor of the chic digital cooking and food culture magazine to discuss the current and future state of food media and retail. Rodbard shares why the food-centric media companies we have all grown to love are in jeopardy, why recipe videos are a ...
Party Like a Rockstar with 818 Tequila | Young Influentials
March 19, 2024 19:29 - 43 minutes - 98.8 MBWe all enjoy socializing and treating ourselves to delightful drinks like tequila. What often makes us stick to certain brands is the feeling of being part of a community, especially when we can see how they positively impact others and the environment. In this episode, we'll hear from Kathleen Braine, the CMO of 818 Tequila, as she talks about the brand's origin story, its efforts to support the planet and the communities in Mexico where it operates, and how it's attracting Gen Z consumers. ...
WPP’s OpenX Model is Making Marketing Magic for Coca-Cola
March 18, 2024 14:28 - 29 minutes - 66.8 MBIn 2021, Coca-Cola handed WPP its $4 billion ad account. At the time, it gave new bespoke agency OpenX a brief to change its marketing output from a “majority analog to 60% digital” and curate more live experiences. With the recent debut of Coca-Cola’s “Foodmarks” campaign — which spotlights locations that are culturally relevant for the brand in partnership with Time Out — it’s clear OpenX understood the assignment. This week, Coke’s vp of creative strategy and content, Islam ElDessouky,...
Balancing Brand and Demand: ‘Finicky Consumers’ Are Holding Their Dollars Close — Here’s Why
March 14, 2024 10:00 - 18 minutes - 43.1 MBIt’s 2024 and aside from inflation, unemployment and it being an election year, marketers have yet another challenge on their hands when it comes to their consumers: anxiety. On the latest episode of Yeah, That’s Probably An Ad, ADWEEK community editor Luz Corona sat down with Forrester Research vp and principal analyst Dipanjan Chatterjee live from The Podcast Lounge at Commerceweek, sponsored by OMD, to discuss why 2024 is the year of the ‘finnicky consumer.’ Forrester Research ...
Lipstick & Laughs: IPSY's Journey Through the World of Beauty | Young Influentials
March 12, 2024 15:43 - 38 minutes - 88.7 MBEveryone has their favorite skincare and makeup products, but how do you keep up with the latest trends and discover new products before they become popular? IPSY is a personalized beauty membership service that can help with that. In this episode, we'll hear from Bethany Blair, Senior Director of Production, as she shares her experience in the beauty industry and explains how IPSY is building a community of beauty enthusiasts. Hosted on Acast. See acast.com/privacy for more information.
Tuning Into Consumer Needs, Not Marketer Needs
March 11, 2024 16:01 - 30 minutes - 70.8 MBAs marketers, we are to have a pulse on culture, the latest trends and chatter occurring around our consumers. But what if your feed is not like the others? In the latest research study from iHeartMedia and Morning Consult, “The New American Consumer and the Marketing Divide,” the audio company took a closer look at the gap between consumer habits and marketer bias. They found that 40% of American consumers never heard of NFTs, 33% never heard of charcuterie boards and over 60% of Americans...
Balancing Brand and Demand: What Is An ‘Outcome’ In Media? Depends On Who You Ask
March 07, 2024 11:00 - 25 minutes - 58.2 MBWhat is an “outcome?” According to Omnicom leaders, it depends on whether you’re asking a brand’s CMO or CFO. On this episode of Yeah, That’s Probably An Ad, recorded live from The Podcast Lounge at Commerceweek presented by OMD, ADWEEK community editor Luz Corona sat down with OMD's Chief Investment Officer, Kelly Metz and Omnicom Media Group Chief Intelligence Officer Joanna O'Connell to discuss the ever-evolving challenge of balancing brand and demand. The agency leaders pointed o...
It Girl with ESSENCE’S Girls United | Young Influentials
March 05, 2024 16:25 - 47 minutes - 109 MBIt can be challenging for many young women to find a space where they can stay informed and build a community. However, with ESSENCE's Girls United, women can have access to such a space. Girls United provides knowledge on topics like fashion, astrology, and culture. In this episode, co-founder Rechelle Dennis shares how the idea of Girls United came about, the power of Gen Z's voice, and what's to come. Hosted on Acast. See acast.com/privacy for more information.
For Upwork, ‘Show And Tell’ Is A Critical Component of Incorporating Gen AI
March 04, 2024 14:25 - 18 minutes - 43 MBAs per Accenture, 47% of CMOs are planning to dedicate funds specifically for AI in their 2024 budgets, marking a departure from traditional advertising. However, the industry’s embrace of generative AI has left many marketers asking the age-old question that comes with implementing any new technology: how? On the latest episode of Yeah, That’s Probably An Ad, ADWEEK community editor Luz Corona sat down with Upwork CMO Melissa Waters to discuss how the freelancing platform is approachin...
Life’s a Runway with Fenton and Randy | Young Influentials
February 27, 2024 23:27 - 37 minutes - 86.4 MBMany people are familiar with popular drag queens like Trixie Mattel, Bianca Del Rio, and Bob the Drag Queen from the hit TV show RuPaul's Drag Race. However, not many people know about the two individuals who helped bring the show to life: Fenton Bailey and Randy Barbato. These two individuals are the executive producers and co-founders of World of Wonder, the global multi-platform media company behind the Drag Race franchise. In this episode, Bailey and Barbato discuss how the franchise cam...
The Next Innovation From VML's Walt Geer? A Different Kind of Marketing Conference
February 26, 2024 15:26 - 29 minutes - 66.8 MBAs VML’s chief creative officer of Innovation for North America, Walter T Geer III has a strong pulse on culture. His beginnings go back to the early digital media days, where he is behind the patents of multiple ad units marketers might remember adding to media plans in the early 2000s. But today, Geer is going beyond digital banners to revolutionize the ad industry. In fact, he is dedicating a week to it in the form of an economic forum and marketing conference focused on unlocking the ec...
Stronger (What Doesn’t Kill You) with Sherry Saeedi
February 20, 2024 19:00 - 44 minutes - 103 MBMusic is loved by everyone, but only a few can fulfill their dream of becoming a musician. However, not many people are aware of the intricacies of the music industry, especially when it comes to marketing, merchandising, touring, etc. For artists in today's world, it is crucial to form a partnership with a label that has their best interests at heart. This is where Sherry Saeedi, the founder and CEO of Verswire, comes in. In this episode, Saeedi explains how the company's unique VC Model a...
Inside the Ad Council's $65 million initiative America's Improve Mental Health
February 20, 2024 14:23 - 17 minutes - 40.8 MBThe Ad Council has a very recent history of making a big impact. In 2020, its Covid-19 vaccination education campaign reached more than 75% of those eligible. Now, it's turning its attention to mental health with a comprehensive $65 million program designed to reach all corners of the U.S.The initiative aims to challenge the norms and create a society that is more open, accepting, and proactive when it comes to mental health. Joining Adweek editors Rebecca Stewart and Luz Corona on the pod...
CeraVe's Michael Cera Super Bowl Stunt Was a Masterclass in ‘Edutainment’
February 15, 2024 18:44 - 45 minutes - 105 MBLike lots of funny things, Ogilvy's Super Bowl campaign for CeraVe started on a Reddit thread, speculating about whether Superbad actor Cera was connected to the brand because of his name. This evolved into an influencer campaign, speculating about Cera's links to the skincare business. The star put in the work too; he was papped for Page Six carrying bags filled with bottles of its moisturizer range around New York City in the lead-up to Super Bowl 58. Then on game night, when the L'Oreal...
Love On Top with ARCHER | Young Influentials
February 13, 2024 14:29 - 35 minutes - 82.4 MBNowadays, most people tend to meet each other through online platforms for dating or friendship. However, finding a community, particularly for men belonging to the LGBTQ+ community, remains a challenge. In this episode, Michael Kaye, who serves as the director of brand marketing and communications at ARCHER and OkCupid, sheds light on the unique features of ARCHER. The app stands apart from other dating apps by verifying all profiles using selfies, which is revolutionizing the dating app in...
From CeraVe to Beyoncé: The Best Ads of Super Bowl LVIII
February 12, 2024 07:51 - 1 hour - 38 MBOn a special episode of Yeah, That’s Probably An Ad: Super Bowl Edition, community editor Luz Corona and senior podcast producer Al Mannarino get together for the annual recap immediately following The Big Game along with some familiar faces in media and entertainment. First up, deputy TV editor Bill Bradley and senior TV reporter Mollie Cahillane join the show to compare and contrast the different viewing experiences across CBS, Nickelodeon and Televisaunivision, how Usher’s performance go...
Yeah That’s Probably a Super Bowl Crossover | Young Influentials
February 10, 2024 18:05 - 46 minutes - 107 MBIt's almost time for the Big Game! Before the event takes place on Sunday, we have the pleasure of being joined by Mollie Cahillane, who hosts ADWEEK's Champions of Change podcast, and Luz Corona, ADWEEK's Yeah, That's Probably An Ad podcast co-host. During our discussion, we covered various topics, including where to stream the Big Game favorite ads so far and whether we think Taylor Swift will be proposed to. Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts o...
Under Pressure: How Adidas and Neuroscientists Joined Forces To Help Athletes
February 09, 2024 11:00 - 26 minutes - 61.2 MBIt’s an unlikely roster that includes scientists, elite athletes, and marketers from one of the biggest sports brands in the world. But they are coming together to achieve the same goal: Help athletes on all levels manage pressure and return to the joy of sport. On the latest episode of Yeah That’s Probably An Ad, community editor Luz Corona and senior podcast producer Al Mannarino are joined by Chris Murphy, SVP of brand marketing at adidas for a behind-the-scenes look at their latest cam...
Up, Up & Away with Elevator Boys | Young Influentials
February 06, 2024 14:48 - 35 minutes - 81.2 MBIn recent years, many creators have risen to fame, but the challenge is to maintain that fame and continue to create new content. The German creators, Elevator Boys, became friends through TikTok and have expanded into various fields, including modeling and music. What is the secret to their success, and how do they stay relevant? In this episode, we will hear from them as they share the story behind their name and what they have planned for 2024 and beyond. Listen to past episodes of Young...
Outlook 2024: The Hispanic and Latinx Audience Loves Fútbol and Football
February 05, 2024 17:05 - 15 minutes - 7.04 MBThe TelevisaUnivision offices are buzzing with excitement and that is because they are streaming the biggest American fútbol football game of the year—Super Bowl LVIII. Several brands are activating within the Spanish-language broadcast on Univision in addition to CBS; TurboTax, Totino’s, Audi, Total by Verizon and T-Mobile have all announced Spanish-language spots. On this episode of Yeah, That’s Probably An Ad recorded live from ADWEEK’s Outlook 2024 event, community editor Luz Corona si...
Outlook 2024: The Economist Is Painting The Town ‘Read’ And Making A Mark on The US
February 01, 2024 13:19 - 10 minutes - 23.7 MBThe Economist is making moves, specifically into the US market. The British newspaper that focuses on current affairs and international business launched its newest campaign in New York with the goal of increasing brand awareness, recognition and preference amongst US (specifically NY-based) audiences, while also appealing to the “reader of tomorrow.” On this episode of Yeah, That’s Probably An Ad recorded live from ADWEEK’s Outlook 2024 event, community editor Luz Corona and senior media ...