Yeah, That's Probably an Ad artwork

Yeah, That's Probably an Ad

490 episodes - English - Latest episode: 8 days ago - ★★★★★ - 138 ratings

Join the scrappy, skeptical Adweek news team as we debate the highs and lows of creativity, advertising, marketing, media and technology.

Hosted on Acast. See acast.com/privacy for more information.

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Episodes

Balancing Brand and Demand: The Recipe Is Dead. Here’s Why You Should Be Looking In Grocery Stores For Content

March 21, 2024 10:00 - 21 minutes - 48.4 MB

According to TASTE editor in chief Matt Rodbard, the grocery store is content. And as marketers very well know, content is king.    On the latest episode of Yeah, That’s Probably An Ad, ADWEEK community editor Luz Corona sat down with the founding editor of the chic digital cooking and food culture magazine to discuss the current and future state of food media and retail. Rodbard shares why the food-centric media companies we have all grown to love are in jeopardy, why recipe videos are a ...

Party Like a Rockstar with 818 Tequila | Young Influentials

March 19, 2024 19:29 - 43 minutes - 98.8 MB

We all enjoy socializing and treating ourselves to delightful drinks like tequila. What often makes us stick to certain brands is the feeling of being part of a community, especially when we can see how they positively impact others and the environment. In this episode, we'll hear from Kathleen Braine, the CMO of 818 Tequila, as she talks about the brand's origin story, its efforts to support the planet and the communities in Mexico where it operates, and how it's attracting Gen Z consumers. ...

WPP’s OpenX Model is Making Marketing Magic for Coca-Cola

March 18, 2024 14:28 - 29 minutes - 66.8 MB

In 2021, Coca-Cola handed WPP its $4 billion ad account. At the time, it gave new bespoke agency OpenX a brief to change its marketing output from a “majority analog to 60% digital” and curate more live experiences. With the recent debut of Coca-Cola’s “Foodmarks” campaign — which spotlights locations that are culturally relevant for the brand in partnership with Time Out — it’s clear OpenX understood the assignment. This week, Coke’s vp of creative strategy and content, Islam ElDessouky,...

Balancing Brand and Demand: ‘Finicky Consumers’ Are Holding Their Dollars Close — Here’s Why

March 14, 2024 10:00 - 18 minutes - 43.1 MB

It’s 2024 and aside from inflation, unemployment and it being an election year, marketers have yet another challenge on their hands when it comes to their consumers: anxiety.    On the latest episode of Yeah, That’s Probably An Ad, ADWEEK community editor Luz Corona sat down with Forrester Research vp and principal analyst Dipanjan Chatterjee live from The Podcast Lounge at Commerceweek, sponsored by OMD, to discuss why 2024 is the year of the ‘finnicky consumer.’     Forrester Research ...

Lipstick & Laughs: IPSY's Journey Through the World of Beauty | Young Influentials

March 12, 2024 15:43 - 38 minutes - 88.7 MB

Everyone has their favorite skincare and makeup products, but how do you keep up with the latest trends and discover new products before they become popular? IPSY is a personalized beauty membership service that can help with that. In this episode, we'll hear from Bethany Blair, Senior Director of Production, as she shares her experience in the beauty industry and explains how IPSY is building a community of beauty enthusiasts. Hosted on Acast. See acast.com/privacy for more information.

Tuning Into Consumer Needs, Not Marketer Needs

March 11, 2024 16:01 - 30 minutes - 70.8 MB

As marketers, we are to have a pulse on culture, the latest trends and chatter occurring around our consumers. But what if your feed is not like the others? In the latest research study from iHeartMedia and Morning Consult, “The New American Consumer and the Marketing Divide,” the audio company took a closer look at the gap between consumer habits and marketer bias. They found that 40% of American consumers never heard of NFTs, 33% never heard of charcuterie boards and over 60% of Americans...

Balancing Brand and Demand: What Is An ‘Outcome’ In Media? Depends On Who You Ask 

March 07, 2024 11:00 - 25 minutes - 58.2 MB

What is an “outcome?” According to Omnicom leaders, it depends on whether you’re asking a brand’s CMO or CFO.    On this episode of Yeah, That’s Probably An Ad, recorded live from The Podcast Lounge at Commerceweek presented by OMD, ADWEEK community editor Luz Corona sat down with OMD's Chief Investment Officer, Kelly Metz and Omnicom Media Group Chief Intelligence Officer Joanna O'Connell to discuss the ever-evolving challenge of balancing brand and demand.    The agency leaders pointed o...

It Girl with ESSENCE’S Girls United | Young Influentials

March 05, 2024 16:25 - 47 minutes - 109 MB

It can be challenging for many young women to find a space where they can stay informed and build a community. However, with ESSENCE's Girls United, women can have access to such a space. Girls United provides knowledge on topics like fashion, astrology, and culture. In this episode, co-founder Rechelle Dennis shares how the idea of Girls United came about, the power of Gen Z's voice, and what's to come. Hosted on Acast. See acast.com/privacy for more information.

For Upwork, ‘Show And Tell’ Is A Critical Component of Incorporating Gen AI

March 04, 2024 14:25 - 18 minutes - 43 MB

As per Accenture, 47% of CMOs are planning to dedicate funds specifically for AI in their 2024 budgets, marking a departure from traditional advertising. However, the industry’s embrace of generative AI has left many marketers asking the age-old question that comes with implementing any new technology: how?    On the latest episode of Yeah, That’s Probably An Ad, ADWEEK community editor Luz Corona sat down with Upwork CMO Melissa Waters to discuss how the freelancing platform is approachin...

Life’s a Runway with Fenton and Randy | Young Influentials

February 27, 2024 23:27 - 37 minutes - 86.4 MB

Many people are familiar with popular drag queens like Trixie Mattel, Bianca Del Rio, and Bob the Drag Queen from the hit TV show RuPaul's Drag Race. However, not many people know about the two individuals who helped bring the show to life: Fenton Bailey and Randy Barbato. These two individuals are the executive producers and co-founders of World of Wonder, the global multi-platform media company behind the Drag Race franchise. In this episode, Bailey and Barbato discuss how the franchise cam...

The Next Innovation From VML's Walt Geer? A Different Kind of Marketing Conference

February 26, 2024 15:26 - 29 minutes - 66.8 MB

As VML’s chief creative officer of Innovation for North America, Walter T Geer III has a strong pulse on culture. His beginnings go back to the early digital media days, where he is behind the patents of multiple ad units marketers might remember adding to media plans in the early 2000s. But today, Geer is going beyond digital banners to revolutionize the ad industry. In fact, he is dedicating a week to it in the form of an economic forum and marketing conference focused on unlocking the ec...

Stronger (What Doesn’t Kill You) with Sherry Saeedi

February 20, 2024 19:00 - 44 minutes - 103 MB

Music is loved by everyone, but only a few can fulfill their dream of becoming a musician. However, not many people are aware of the intricacies of the music industry, especially when it comes to marketing, merchandising, touring, etc. For artists in today's world, it is crucial to form a partnership with a label that has their best interests at heart. This is where Sherry Saeedi, the founder and CEO of Verswire, comes in. In this episode, Saeedi explains how the company's unique VC Model a...

Inside the Ad Council's $65 million initiative America's Improve Mental Health

February 20, 2024 14:23 - 17 minutes - 40.8 MB

The Ad Council has a very recent history of making a big impact. In 2020, its Covid-19 vaccination education campaign reached more than 75% of those eligible. Now, it's turning its attention to mental health with a comprehensive $65 million program designed to reach all corners of the U.S.The initiative aims to challenge the norms and create a society that is more open, accepting, and proactive when it comes to mental health. Joining Adweek editors Rebecca Stewart and Luz Corona on the pod...

CeraVe's Michael Cera Super Bowl Stunt Was a Masterclass in ‘Edutainment’

February 15, 2024 18:44 - 45 minutes - 105 MB

Like lots of funny things, Ogilvy's Super Bowl campaign for CeraVe started on a Reddit thread, speculating about whether Superbad actor Cera was connected to the brand because of his name. This evolved into an influencer campaign, speculating about Cera's links to the skincare business. The star put in the work too; he was papped for Page Six carrying bags filled with bottles of its moisturizer range around New York City in the lead-up to Super Bowl 58. Then on game night, when the L'Oreal...

Love On Top with ARCHER | Young Influentials

February 13, 2024 14:29 - 35 minutes - 82.4 MB

Nowadays, most people tend to meet each other through online platforms for dating or friendship. However, finding a community, particularly for men belonging to the LGBTQ+ community, remains a challenge. In this episode, Michael Kaye, who serves as the director of brand marketing and communications at ARCHER and OkCupid, sheds light on the unique features of ARCHER. The app stands apart from other dating apps by verifying all profiles using selfies, which is revolutionizing the dating app in...

From CeraVe to Beyoncé: The Best Ads of Super Bowl LVIII

February 12, 2024 07:51 - 1 hour - 38 MB

On a special episode of Yeah, That’s Probably An Ad: Super Bowl Edition, community editor Luz Corona and senior podcast producer Al Mannarino get together for the annual recap immediately following The Big Game along with some familiar faces in media and entertainment. First up, deputy TV editor Bill Bradley and senior TV reporter Mollie Cahillane join the show to compare and contrast the different viewing experiences across CBS, Nickelodeon and Televisaunivision, how Usher’s performance go...

Yeah That’s Probably a Super Bowl Crossover | Young Influentials

February 10, 2024 18:05 - 46 minutes - 107 MB

It's almost time for the Big Game! Before the event takes place on Sunday, we have the pleasure of being joined by Mollie Cahillane, who hosts ADWEEK's Champions of Change podcast, and Luz Corona, ADWEEK's Yeah, That's Probably An Ad podcast co-host. During our discussion, we covered various topics, including where to stream the Big Game favorite ads so far and whether we think Taylor Swift will be proposed to. Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts o...

Under Pressure: How Adidas and Neuroscientists Joined Forces To Help Athletes

February 09, 2024 11:00 - 26 minutes - 61.2 MB

It’s an unlikely roster that includes scientists, elite athletes, and marketers from one of the biggest sports brands in the world. But they are coming together to achieve the same goal: Help athletes on all levels manage pressure and return to the joy of sport. On the latest episode of Yeah That’s Probably An Ad, community editor Luz Corona and senior podcast producer Al Mannarino are joined by Chris Murphy, SVP of brand marketing at adidas for a behind-the-scenes look at their latest cam...

Up, Up & Away with Elevator Boys | Young Influentials

February 06, 2024 14:48 - 35 minutes - 81.2 MB

In recent years, many creators have risen to fame, but the challenge is to maintain that fame and continue to create new content. The German creators, Elevator Boys, became friends through TikTok and have expanded into various fields, including modeling and music. What is the secret to their success, and how do they stay relevant? In this episode, we will hear from them as they share the story behind their name and what they have planned for 2024 and beyond. Listen to past episodes of Young...

Outlook 2024: The Hispanic and Latinx Audience Loves Fútbol and Football

February 05, 2024 17:05 - 15 minutes - 7.04 MB

The TelevisaUnivision offices are buzzing with excitement and that is because they are streaming the biggest American fútbol football game of the year—Super Bowl LVIII. Several brands are activating within the Spanish-language broadcast on Univision in addition to CBS; TurboTax, Totino’s, Audi, Total by Verizon and T-Mobile have all announced Spanish-language spots. On this episode of Yeah, That’s Probably An Ad recorded live from ADWEEK’s Outlook 2024 event, community editor Luz Corona si...

Outlook 2024: The Economist Is Painting The Town ‘Read’ And Making A Mark on The US

February 01, 2024 13:19 - 10 minutes - 23.7 MB

The Economist is making moves, specifically into the US market. The British newspaper that focuses on current affairs and international business launched its newest campaign in New York with the goal of increasing brand awareness, recognition and preference amongst US (specifically NY-based) audiences, while also appealing to the “reader of tomorrow.” On this episode of Yeah, That’s Probably An Ad recorded live from ADWEEK’s Outlook 2024 event, community editor Luz Corona and senior media ...

Lines, Vines and Trying Times of Platforms in 2024 | Young Influentials

January 30, 2024 16:42 - 50 minutes - 117 MB

Every year, social media managers and marketers face the challenge of determining what will be popular and how to make their content unique. In this episode, we will hear from ADWEEK's Social Media Director, Sami Lambert, and #Paid's Editorial Lead, Emmy Liederman, as they provide predictions for 2024 and offer advice on how we can make our content stand out from the crowd. Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts or following the show on Spotify! Hos...

Why Nerds is Betting Big on the Super Bowl

January 29, 2024 15:01 - 18 minutes - 43.2 MB

Nerds' first Super Bowl ad will be a "multisensory" experience according to the brand's marketing director, Joey Rath. Joining Adweek's Europe brand editor, Rebecca Stewart and senior producer, Al Mannarino on this week's episode of the podcast, Rath discussed how Nerds' decision to enter the Super Bowl advertising arena was aligned with a recent surge in growth. To keep the momentum going, the candy brand has tripled its marketing spend recently; and what better way to appeal to young aud...

Outlook 2024: The Future of Work is Flex in 2024 and Beyond

January 25, 2024 15:14 - 15 minutes - 34.8 MB

Popular opinion: people love a flexible work setting. Paving the way in this area is We Are Rosie, a fully flexible marketing solution providing marketing and creative services, strategic consulting and talent for the biggest brands in the world, tailored to meet any need. The five-year-old company was started by former advertising exec Stephanie Nadi Olson and has amassed a community of more than 30,000 marketers across the globe with its mission of purpose and inclusivity at the forefront...

Dew Your Thing with Glow Recipe | Young Influentials

January 23, 2024 18:25 - 40 minutes - 93.5 MB

Skincare has been a part of human life since ancient times, with people discovering various hacks to achieve flawless skin or eliminate acne across generations. Nowadays, many brands like Glow Recipe prioritize celebrating the individuality of their customers, rather than promoting an unrealistic ideal of perfection. In this episode, we'll listen to Glow Recipe founders Sarah Lee and Christine Chang as they share their love for skincare and the story behind their brand. Listen to past episo...

Keeping the Spark Alive in Long-Term Agency Relationships

January 22, 2024 14:38 - 20 minutes - 47.4 MB

Advertising's traditional agency of record (AOR) model isn't quite dead yet but the divorce rate is high, with the average appointment lasting just three years. However, as it marks the 10-year milestone with personal care giant Essity (owner of Libresse and Knix) U.K. agency AMV BBDO knows it doesn't have to be this way. Sitting down with Adweek's Luz Corona and Rebecca Stewart on the podcast this week is Margaux Revolt, strategy partner and head of brand at the creative shop. She reveals...

A Moment Like This with SiriusXM | Young Influentials

January 16, 2024 15:03 - 23 minutes - 53.7 MB

Radio has been a favorite medium for generations. Over time, people have come to expect more from their favorite artists beyond just music. They want to know more about what inspires them. At SiriusXM, users can listen to personalities like Kevin Hart, Kelly Clarkson, and John Mayer. They can also get access to live events and much more. In this episode, Suzi Watford, SiriusXM's Chief Growth Officer, talks about their recent rebrand, their dynamic programming, and how they are reaching young...

The DL on FYC Campaigns

January 15, 2024 17:45 - 36 minutes - 82.5 MB

We’ve all seen the social posts, the billboards, the press interviews, the commercials and so on. But it’s an annual marketing effort shrouded in mystery targeted towards a select few yet advertised to the masses. So, what exactly goes into a For Your Consideration (FYC) campaign? On the latest episode of Yeah That’s Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by Christopher Rosen, the digital director at Gold Derby, a platform that covers...

Call It What You Want with Pepe Barroso | Young Influnetials

January 09, 2024 23:33 - 39 minutes - 89.4 MB

Drugstore skincare products are becoming more popular than expensive brands, especially now. People are increasingly conscious of harsh chemicals and ingredients, and they want to avoid them in their daily skin care products. Consumers shouldn't have to choose between quality and price. In this episode, we talk to Pepe Barroso, an actor and entrepreneur, about Veganis, a sustainable cosmetics brand. He shares how he is helping the brand expand beyond South America into Europe and other regio...

Why Marketing Oppenheimer Was More Than Just An Ad Campaign

January 08, 2024 15:42 - 34 minutes - 79.3 MB

Christopher Nolan designed Oppenheimer with IMAX in mind. He captured the film with IMAX cameras, and only in IMAX theatres will these sequences expand vertically to fill the entire screen. The immersive cinematic experience provided audiences with even greater scope and breathtaking image quality. So how does a marketing team even begin to promote such a refined work of art? On the latest episode of Yeah That’s Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca St...

Run for the Hills with Brooks Running | Young Influentials

January 02, 2024 19:47 - 32 minutes - 74.5 MB

As the new year arrives, many of us are busy creating resolutions to improve our health and fitness levels. However, most of the time, we end up setting unrealistic goals for ourselves. Instead of striving for something unattainable, what if we simply aimed to be active in any way possible, such as walking, running, or jogging? Brooks Running is a company that believes in helping people become the best version of themselves through running, no matter the distance. In this episode, we get t...

Beautiful Soul with Barry’s | Young Influentials

December 27, 2023 20:26 - 34 minutes - 79.4 MB

Everyone has their own preferred way of working out according to their strengths and goals. Going to the gym can be intimidating for some people due to the abundance of equipment or feeling like others are constantly judging them. However, Barry's has a mission to help its members build a sense of community and meet them where they are. In this episode, the global CEO Joey Gonzalez shares how Barry's is the original high-energy cardio and strength interval training workout and how they aim t...

How Can We Make Sure 2024 Really is 'The Year of the Girl'?

December 26, 2023 13:16 - 29 minutes - 66.9 MB

Whether it was the Barbie Movie, Taylor Swift's Eras Tour, Beyonce's glittering Renaissance roadshow or girl math, pink-hued 'girly' vibes have dominated pop culture over the last 12 months. So much so that 2023 has been christened 'The Year of the Girl.' But was it really? Women's equality and rights are going backwards in many respects, From the reverberations of Roe V Wade being overturned to geopolitical situations that disproportionately affect women. The number of women in senior lea...

The How, Why and ‘Who Cares’ Podcast of Retail Media Innovation

December 18, 2023 19:07 - 1 hour - 149 MB

Like all good businesses, this one started in a garage. On the latest episode of Yeah That’s Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart were joined by the newest additions to the Adweek Podcast Network Family. Introducing The Garage: Tools for Retail Media Innovation, a podcast hosted by Evan Hovorka, vice president of product and innovation, and Dan Massimino, director of marketing and communication, from Albertsons Media Collective. The group chat...

Float On with Sperry | Young Influentials

December 12, 2023 18:45 - 33 minutes - 76.4 MB

Sperry has been known for its boating shoes since the 1930s and has become a classic footwear brand for everyday wear. Despite the changing times, Sperry has collaborated with various artists and movie franchises, including Jaws, while remaining true to the quality of shoes that Paul A. Sperry created. In this episode, we will hear from Elizabeth Drori, the CMO, and Edina Sultanik, the director of brand communications and partnerships on how this iconic brand has stayed relevant over the yea...

The 2024 "Not-Yet-Trending" Trend Report by Pinterest

December 11, 2023 15:15 - 22 minutes - 52.6 MB

What will 2024 bring? According to Pinterest, eclectic grandpa sweaters, cheeseburger tacos, jellyfish haircuts and so much more. On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by Pinterest global head of consumer marketing Sara Pollack to discuss the social platform’s annual report that shares emerging trends for the coming year. With an 80% accuracy rate for the fourth year in a row, the Pinterest Predic...

Grown up Fairytales with Mike WiLL Made-It

December 05, 2023 20:19 - 58 minutes - 134 MB

Music is often referred to as the universal language because it can evoke emotions in anyone, regardless of the language the artist is singing or rapping in. Despite this, many people do not know about the producers behind their favorite songs and how they come up with the beats and other elements. In this episode, we hear from the renowned music producer, Mike WiLL Made-It. He shares his experiences working with artists such as Miley Cyrus and Lil Yachty and discuss his plans for making a p...

Christmastime in the UK: All Eyes on Ads

December 04, 2023 17:07 - 31 minutes - 72 MB

It’s deemed the Super Bowl of advertising in the UK, but it involves a lot fewer athletes and a lot more elves. On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by Adweek’s Europe creative editor Brittaney Kiefer and adam&eveDDB chief creative officer Rick Brim to discuss this year’s crème de la crème of Christmas ads in the UK. Brim shares his experience sitting in the creative chair on the account of major...

Mind Your Biscuits with Lee Schrager | Young Influentials

November 28, 2023 16:27 - 33 minutes - 75.9 MB

Food has a unique ability to bring people together, regardless of the language they speak. Sometimes, it's difficult to put into words the connection that occurs when people share a delicious meal or dessert. Nowadays, individuals are connecting with one another and sharing their love of food by creating content around the unique dishes from their cultures. In this episode, we hear from Lee Schrager, the founder of food festivals like the South Beach Wine & Food Festival and FoodieCon. The...

How Solo Stove Really Got Snoop to Go Smokeless

November 27, 2023 15:59 - 22 minutes - 52.1 MB

Last week rapper and cannabis connoisseur Snoop Dogg whipped the internet up into a frenzy with a social media announcement saying he was “giving up smoke.” “Please respect my privacy at this time," the 17-time Grammy nominee told his 83 million Instagram followers. But, plot twist: the post was later revealed to be part of a carefully coordinated campaign from The Martin agency to promote Solo Stove's new smokeless fire-pit range. Armed with a series of tongue-in-cheek films showing Snoo...

Gotta Go My Own Way with JUV Consulting | Young Influentials

November 21, 2023 14:30 - 43 minutes - 98.9 MB

Have you ever found yourself in a situation where someone complains about you to others, but never actually talks to you about it? It's frustrating! Similarly, Gen Z feels annoyed when marketers try to appeal to them without actually speaking with them. That's where Juv Consulting comes in. Founded by three 16-year-olds in 2016, Juv Consulting was created to address the issue of leaders and "youth experts" who constantly talk about how to engage Gen Z without actually doing it. This episod...

Tech Trends and Media Friends

November 20, 2023 20:43 - 35 minutes - 82.3 MB

The deprecation of third-party cookies has been a trending conversation for a while now, but there is a lot more going on when it comes to the rapid evolution and impact of tech in the ad industry. In this episode of Yeah, That’s Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by first-time guests and the unsung heroes of the Adweek newsroom: the media team. Senior media reporter Mark Stenberg, tech policy reporter Trishla Ostwal and platforms ...

Unbreakable Smile with Eric Sedeño | Young Influentials

November 14, 2023 13:03 - 42 minutes - 98.1 MB

Social media has its good and bad sides. However, some creators like to utilize it to create a space for fun, creativity, and amusement. This is precisely what you'll discover by watching Eric Sedeño's content on TikTok, Instagram, and in person. In this episode, Sedeño shares his story of how he began creating videos and his time in the advertising industry. Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts or following the show on Spotify! Hosted on Acast. S...

What's Next for Marvel's Marketing Machine?

November 13, 2023 17:29 - 34 minutes - 78.6 MB

When Avengers: Endgame surpassed Avatar as the top-selling global release of all time in 2019, it looked like Marvel Studios was invincible. However, fast forward four years later and the picture looks very different. The unfortunate mix of a global pandemic, A-list actors (temporarily) hanging up their capes, and a push to streaming has resulted in superhero fatigue with critics, audiences, and industry professionals losing faith in the franchise machine. The latest film in the Marvel Ci...

Shake It Up with Tejari | Young Influentials

November 07, 2023 14:43 - 36 minutes - 83.2 MB

Maintaining a healthy diet can be a challenge, especially when you're on the move. However, Tejari has got you covered with its plant-based protein powders that make for healthy and delicious snacks. In this episode, Roma Patel, the founder of Tejari, shares the unique features of her product, the challenges of finding suitable distributors, and the future plans of the company. Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts or following the show on Spotify! ...

What Influencer Aversion Says About Internet Culture

November 06, 2023 15:12 - 17 minutes - 38.9 MB

Marketers are more aware than ever of the importance of language and the power it can wield. So why then, is the term 'influencer' increasingly viewed as a 'dirty word' among brands, and the consumers they sell to? With many advertisers now proudly enlisting 'creators' to front campaigns, Adweek reporter Emmy Lederman decided to probe this debate around verbiage. This week, she joins Adweek's Europe brand editor, Rebecca Stewart, on the podcast to discuss what she uncovered. The pair als...

NBA Champion Matt Barnes on The Evolution of Locker Room Talk

November 02, 2023 16:37 - 10 minutes - 24.3 MB

Retirement typically leads to rest, relaxation and enjoying the fruits of one’s labor. But for athletes like NBA Champion Matt Barnes, it can open the door to another world of opportunities and ventures. On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona is joined by Barnes at Brandweek’s Marketing Vanguard Lounge. The former pro basketball player, who played 14 seasons in the NBA on teams like The Golden State Warriors and The New York Knicks, is an entrepren...

We Go Together with NBCU | Young Influentials

October 31, 2023 15:12 - 39 minutes - 89.4 MB

Many people wonder what makes the perfect brand partnership and why certain creators, celebrities, and companies are chosen for collaborations. In this episode, Sari Feinberg, SVP of Marketing & Content Partnerships for NBCUniversal’s Advertising & Partnerships division, shares her experience in the media industry and the best practices for brand alignment. She explains how to work with other companies and find the right talent to convey the messaging, making brand partnerships effective. L...

Busting Weed Taboos with The Devil's Lettuce

October 30, 2023 17:27 - 26 minutes - 59.5 MB

Spooky season is in full swing, and to mark the occasion cannabis dispensary Embarc has launched a new brand dubbed the Devil's Lettuce. The quirky ad campaign to promote it draws inspiration from movies of the Reefer Madness era and equates the stigma of cannabis consumption with monsters and villains from retro Hollywood horror flicks and PSAs. Courtney Zalewski, chief brand officer at Embarc, joined Adweek's community editor, Luz Corona, and Europe brand editor Rebecca Stewart, to talk ...

YTPAA Presents: Young Influentials

October 24, 2023 20:35 - 46 minutes - 63.3 MB

Starting today, Adweek's Young Influentials podcast will be featured every Tuesday on the Yeah, That's Probably an Ad feed! From influencers to C-suite executives, host Colin Daniels sits down with some of the most influential voices in media, tech, and marketing who are creating real change in their fields. Whether they’re helping people match and make connections or developing the social strategy behind our favorite TV shows, these individuals are the brains behind things we watch and see ...

Guests

Chris Gardner
1 Episode
Jay Shetty
1 Episode
Seth Godin
1 Episode

Twitter Mentions

@20korg 1 Episode
@d_llas 1 Episode