Under Pressure: How Adidas and Neuroscientists Joined Forces To Help Athletes

Yeah, That's Probably an Ad

English - February 09, 2024 11:00 - 26 minutes - 61.2 MB - ★★★★★ - 138 ratings
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It’s an unlikely roster that includes scientists, elite athletes, and marketers from one of the biggest sports brands in the world.

But they are coming together to achieve the same goal: Help athletes on all levels manage pressure and return to the joy of sport.

On the latest episode of Yeah That’s Probably An Ad, community editor Luz Corona and senior podcast producer Al Mannarino are joined by Chris Murphy, SVP of brand marketing at adidas for a behind-the-scenes look at their latest campaign, “You Got This.” The multi-channel campaign includes a 90-second film set against the timeless and iconic anthem, ‘Under Pressure’ by Queen ft. David Bowie and activations on the ground during Super Bowl weekend.

Murphy discusses what the brief looked like, strategically capitalizing on the Big Game momentum around Kansas City Chiefs QB Patrick Mahomes and the lessons learned when activating on the Vegas Sphere for the very first time.

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