Outlook 2024: The Economist Is Painting The Town ‘Read’ And Making A Mark on The US
Yeah, That's Probably an Ad
English - February 01, 2024 13:19 - 10 minutes - 23.7 MB - ★★★★★ - 138 ratingsBusiness News advertising marketing media technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
The Economist is making moves, specifically into the US market.
The British newspaper that focuses on current affairs and international business launched its newest campaign in New York with the goal of increasing brand awareness, recognition and preference amongst US (specifically NY-based) audiences, while also appealing to the “reader of tomorrow.”
On this episode of Yeah, That’s Probably An Ad recorded live from ADWEEK’s Outlook 2024 event, community editor Luz Corona and senior media reporter Mark Stenberg sit down with Nada Arnot, EVP of Marketing at The Economist. Arnot gives a look behind the curtain on the “Americanized” campaign and The Economist’s strategy when it comes to subscription-based and paywall content.
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