Outlook 2024: The Hispanic and Latinx Audience Loves Fútbol and Football

Yeah, That's Probably an Ad

English - February 05, 2024 17:05 - 15 minutes - 7.04 MB - ★★★★★ - 138 ratings
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The TelevisaUnivision offices are buzzing with excitement and that is because they are streaming the biggest American fútbol football game of the year—Super Bowl LVIII.

Several brands are activating within the Spanish-language broadcast on Univision in addition to CBS; TurboTax, Totino’s, Audi, Total by Verizon and T-Mobile have all announced Spanish-language spots.

On this episode of Yeah, That’s Probably An Ad recorded live from ADWEEK’s Outlook 2024 event, community editor Luz Corona sits down with Steven Wolfe Pereira, EVP and chief client officer of TelevisaUnivision. Pereira candidly discusses the importance of reaching the largest racial group in the US that is the Hispanic and Latinx audience, the surge of soccer in the US (especially Liga MX), and why it’s so important for Latinx consumers to feel seen.

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