Balancing Brand and Demand: What Is An ‘Outcome’ In Media? Depends On Who You Ask 

What is an “outcome?” According to Omnicom leaders, it depends on whether you’re asking a brand’s CMO or CFO.   

On this episode of Yeah, That’s Probably An Ad, recorded live from The Podcast Lounge at Commerceweek presented by OMD, ADWEEK community editor Luz Corona sat down with OMD's Chief Investment Officer, Kelly Metz and Omnicom Media Group Chief Intelligence Officer Joanna O'Connell to discuss the ever-evolving challenge of balancing brand and demand.   

The agency leaders pointed out a few common challenges they have identified in client conversations: misalignment on the metrics for success between marketing and finance teams, being strategic when it comes to first-party data and basing measurement frameworks off archaic industry structures that need a complete revamp. The biggest key takeaway: it’s all about everyone being on the same page in the same book.   

The current marketing landscape is complex. As a marketer or brand manager, juggling short-term, results-driven priorities with long-term planning and investment can be challenging. You need a partner who understands your business and can help elevate your brand.

Visit omd.com/contact/usa to learn how OMD is 'Creating what's next' and helping brands develop the right frameworks and best practices to succeed in today's ever-changing media landscape.

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