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Building Equity and Driving Business Results with Ally's 50/50 Pledge with Andrea Brimmer
Yeah, That's Probably an Ad
English - June 03, 2024 15:15 - 29 minutes - 67.8 MB - ★★★★★ - 138 ratingsBusiness News advertising marketing media technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The Impact of Google's Generative AI Search on Publishers and Advertisers with Adweek’s Trishla Ostwal and Catherine Perloff
Next Episode: Keeping Up with Rickey Thompson | Young Influentials
In this episode of Yeah, That's Probably an Ad, part of the themed sports marketing series presented by Ally, Luz Corona sits down with Andrea Brimmer, Chief Marketing and PR Officer at Ally Financial. They discuss Ally's transformative 50/50 pledge to invest equally in men's and women's sports media, the challenges and successes along the way, and how this initiative is driving real business impact for Ally.
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