Yeah, That's Probably an Ad
502 episodes - English - Latest episode: 5 days ago - ★★★★★ - 138 ratingsJoin the scrappy, skeptical Adweek news team as we debate the highs and lows of creativity, advertising, marketing, media and technology.
Hosted on Acast. See acast.com/privacy for more information.
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Episodes
Inside Media's Breakthrough Agency
March 21, 2022 16:43 - 33 minutes - 77.2 MBHow did VaynerMedia go from being a creative upstart to being Adweek's Breakthrough Media Agency of the Year? In this episode, senior reporter Olivia Morley speaks to John Terrana about the agency's incredible year that included securing its creative clients’ media businesses and nabbing AOR duties for high-profile media accounts like Tinder, American Eagle, and ScottsMiracle-Gro. Hosted on Acast. See acast.com/privacy for more information.
265 - Inside Media's Breakthrough Agency
March 21, 2022 16:43 - 33 minutes - 77.2 MBHow did VaynerMedia go from being a creative upstart to being Adweek's Breakthrough Media Agency of the Year? In this episode, senior reporter Olivia Morley speaks to John Terrana about the agency's incredible year that included securing its creative clients’ media businesses and nabbing AOR duties for high-profile media accounts like Tinder, American Eagle, and ScottsMiracle-Gro.
263 - SXSW: What to Expect
March 14, 2022 16:23 - 27 minutes - 63.2 MBSouth by Southwest 2022 has officially started and this week we are joined by Adweek's sustainability editor, Kathryn Lundstrom & senior emerging tech reporter, Patrick Kulp who will be on-site in Austin. They preview the first in-person SXSW in three years and discuss what they hope to see at the festival in regards to the metaverse, sustainability, and more. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
SXSW: What to Expect
March 14, 2022 16:23 - 27 minutes - 63.2 MBSouth by Southwest 2022 has officially started and this week we are joined by Adweek's sustainability editor, Kathryn Lundstrom & senior emerging tech reporter, Patrick Kulp who will be on-site in Austin. They preview the first in-person SXSW in three years and discuss what they hope to see at the festival in regards to the metaverse, sustainability, and more. Hosted on Acast. See acast.com/privacy for more information.
Bonus: How to Help Ukraine
March 11, 2022 18:58 - 33 minutes - 77 MBStrategist Katya Kotlyar, born and raised in Ukraine, joins Adweek international editor David Griner to discuss how we can be supporting Ukrainians through responsible information sharing, donations and more. Some verified resources Katya recommends are: Monobank's donation system via Apple Pay: https://uahelp.monobank.ua/ Help Ukraine Center: https://helpukraine.center/ Razom for Ukraine, a global aid initiative: https://razomforukraine.org/ Hiring/work portals: https://helpukrainians...
Inside the Creator Economy
March 07, 2022 16:37 - 35 minutes - 80.2 MBPearpop CMO Alex Morrison and creator duo TheClassiiics join David and guest co-host Emmy Liederman to discuss the creator economy, some of the added challenges that influencers of color face, and how companies like pearpop are working to make influencer marketing a more equitable space. Hosted on Acast. See acast.com/privacy for more information.
262 - Inside the Creator Economy
March 07, 2022 16:37 - 35 minutes - 80.2 MBPearpop CMO Alex Morrison and creator duo TheClassiiics join David and guest co-host Emmy Liederman to discuss the creator economy, some of the added challenges that influencers of color face, and how companies like pearpop are working to make influencer marketing a more equitable space. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Profiles in Black Creativity
February 28, 2022 16:10 - 40 minutes - 91.6 MBDigital Editors Chloé Harper Gold and Colin Daniels and special guest Derek Walker, founder of Columbia, S.C. agency brown & browner join Shannon to discuss Adweek's Profiles in Black Creativity spotlight series, which was originally started by Walker. During the conversation, they discuss the origins of the series and highlight some of this year's featured talent. Hosted on Acast. See acast.com/privacy for more information.
261 - Profiles in Black Creativity
February 28, 2022 16:10 - 40 minutes - 91.6 MBDigital Editors Chloé Harper Gold and Colin Daniels and special guest Derek Walker, founder of Columbia, S.C. agency brown & browner join Shannon to discuss Adweek's Profiles in Black Creativity spotlight series, which was originally started by Walker. During the conversation, they discuss the origins of the series and highlight some of this year's featured talent. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
260 - Allyship & Action
February 21, 2022 11:00 - 34 minutes - 78.8 MBNate Nichols and Steffi Behringer, co-founders of Allyship & Action, share how they brought together a wide range of industry voices for candid conversations around race, inequality and discrimination—and where they see those conversations headed next. Hosted on Acast. See acast.com/privacy for more information.
259 - This Year's Best Super Bowl Ads
February 14, 2022 06:16 - 32 minutes - 73.8 MBAdweek's emerging tech reporter, Patrick Kulp and Senior Producer, Al Mannarino join David and Shannon to discuss this year's best Super Bowl ads, how crypto made a big splash, and the incredible halftime performance. Hosted on Acast. See acast.com/privacy for more information.
258 - Super Bowl Preview 2022
February 07, 2022 16:12 - 34 minutes - 78.6 MBIt's officially Super Bowl week at Adweek and we are bringing all the coverage before and after this weekend's Big Game. Adweek's agencies editor, Jameson Fleming, returns to discuss what will be the most talked-about ad of the year and which brands will dominate the conversation. For more Super Bowl coverage, check out this week's issue of Adweek and stay tuned for our podcast following Sunday's event to hear all of our thoughts on every big ad moment. Hosted on Acast. See acast.com/privac...
257 - Silence, Brand
January 31, 2022 17:42 - 31 minutes - 72.2 MBIn social media marketing, where's the line between being topical and being cringe? Looking back on recent examples, Adweek reporter Emmy Liederman joins David and Shannon to discuss the blurry line of corporate cringe and how it can undercut your social strategy. Hosted on Acast. See acast.com/privacy for more information.
256 - Where Are All the CMOs Going?
January 24, 2022 21:01 - 20 minutes - 46.1 MBLast week, five chief marketers made their exits, including Walgreens’ Patrick McLean, IBM’s Carla Piñeyro Sublett, TikTok’s Nick Tran and Popeyes' Bruno Cardinali. On this week’s episode, Adweek's performance marketing and brand marketing editor David Kaplan joins David and Shannon to discuss why these high-profile marketing leads have either given notice or are being pushed out. Hosted on Acast. See acast.com/privacy for more information.
255 - Marketing's Addiction to the '90s
January 18, 2022 16:38 - 32 minutes - 73.5 MBIt's been 23 years since the 1990s officially ended, but marketers can't seem to move past the decade of Friends, grunge and JNCO jeans. On this week's episode, Adweek CPG reporter Paul Hiebert joins David and Shannon to talk about why '90s nostalgia is such a potent marketing force. Hosted on Acast. See acast.com/privacy for more information.
254 - Everything to Expect in 2022
January 10, 2022 15:50 - 48 minutes - 112 MBOutlook 2022 officially begins tomorrow and on this week's episode, we have an all-star lineup of Adweek editors to discuss what they expect to happen this year across marketing, agencies, the metaverse, and more. Hear from Shannon Miller, Jameson Fleming, David Kaplan, Lucinda Southern, Patrick Kulp, and Terry Stanley as they share their outlook on what 2022 will look like in their respective beats. Join us at Outlook by registering for free here! Hosted on Acast. See acast.com/priv...
Bonus: The Origin Story of 'I'm Lovin' It'
January 03, 2022 15:45 - 25 minutes - 57.4 MBSince its introduction in 2003, the McDonald’s “I’m Lovin’ It” jingle has become one of the most recognizable melodies in the world. Twenty Thousand Hertz presents this story of how a catchy five-note jingle conquered the planet, from its humble beginnings at a German ad agency, to being sung by globally famous pop stars. Featuring interviews with "I'm Lovin' It" composers Tom Batoy and Franco Tortora of Mona Davis Beat. This episode was written and produced by Fran Board. Subscribe to T...
253 - The Best Ads of 2021
December 14, 2021 16:45 - 35 minutes - 48 MBEarlier this week, we unveiled Adweek’s list of the 25 Best Ads of 2021 and on this week's episode of Yeah, That's Probably an Ad, David and Shannon talk about their personal picks and why they feel they represented the best of the year’s brand marketing. Hosted on Acast. See acast.com/privacy for more information.
252 - Who Won Agency of the Year?
December 06, 2021 15:58 - 36 minutes - 82.7 MBAs the year begins to wrap up, we’re joined by Adweek’s agencies editor, Jameson Fleming, and European creativity editor, Brittaney Kiefer to discuss Adweek’s 2021 Agency of the Year honorees. Listen to hear who won in each category and check out the full stories below! Check out all of Adweek’s 2021 Agency of the Year honorees: 2021 US Agency of the Year 2021 Global Agency of the Year 2021 Breakthrough Agency of the Year 2021 International Agency of the Year Hosted on Acast. S...
251 - The Young Influentials Creating Change in Their Industries
November 22, 2021 16:20 - 26 minutes - 61 MBThis week on Yeah, That's Probably an Ad, we’re chatting about Adweek's Young Influentials list. Co-hosts David Griner and Shannon Miller are joined by Digital Editors Chloé Gold & Colin Daniels to discuss this year’s class of 24 standout honorees from media, marketing, tech, entertainment who are using their influence to change the way we think about branding. Check out the full list here. Hosted on Acast. See acast.com/privacy for more information.
Bonus: Iceland Goes Meta
November 19, 2021 16:18 - 17 minutes - 39.4 MBWelcome to “the Icelandverse.” In just five days, tourism board Visit Iceland’s lampooning of Meta’s launch video featuring Facebook founder Mark Zuckerberg has been viewed over six million times. Featuring the country’s “chief visionary officer” Zack Mossbergsson (actor Jorunder Ragnarsson) and shot in one day just after a snowstorm at the Blue Lagoon in Iceland, the film has been covered by media outlets all around the world. On this special bonus episode, Adweek's Europe Bureau Chief...
250 - Impossible Ad Trivia
November 15, 2021 16:43 - 44 minutes - 102 MBIn celebration of our 250th episode, we decided to put our advertising knowledge to the test and try to answer each other's impossible ad trivia. In what year was the contemporary definition of 'marketing' written in dictionaries? What year was the first full-service U.S. ad agency founded? Who was the first celebrity to play Col. Sanders in a KFC spot? Find out the answers to these questions and much more! Hosted on Acast. See acast.com/privacy for more information.
249 - Why Facebook is Going Meta
November 01, 2021 15:25 - 35 minutes - 81 MBWell, it's official: Facebook has officially changed its corporate name to Meta to reflect its growing focus on the metaverse. On this episode of Yeah, That’s Probably an Ad, we discuss the name change, our thoughts on Meta's newfound mission, and the future of virtual communities. Immediately following the conversation is the first episode of Adweek's Metaverse Marketing podcast hosted by Cathy Hackl, which takes listeners on a journey into the future and prepares marketers to master the...
248 - The TV, Media and Tech that Won 2021
October 25, 2021 16:56 - 43 minutes - 99.3 MBIn celebration of our 2021 Hot List issue, we are joined this week by Adweek's TV Editor, Jason Lynch and Media Editor, Lucinda Southern to discuss all of this year’s honorees in TV, publishing and digital brands. Did your favorite show/network/creator make the list? Check out the full list here. Hosted on Acast. See acast.com/privacy for more information.
247 - The State of Streaming
October 18, 2021 14:58 - 47 minutes - 108 MBComing off the heels of Adweek's 2021 Convergent TV Summit we're joined by Adweek's streaming editor, Kelsey Sutton, to discuss the TV and streaming landscape as we enter the final months of 2021 and look forward towards 2022. Hosted on Acast. See acast.com/privacy for more information.
246 - Solving the Sustainability Puzzle
October 11, 2021 15:52 - 42 minutes - 96.1 MBSustainability is a leading topic of conversation across all industries today—and the advertising and marketing industry is no exception. On this episode of 'Yeah, That's Probably an Ad,' we're joined by Kathryn Lundstrom to discuss the trends she's seen in sustainability since taking on the role as Adweek's sustainability reporter. Hosted on Acast. See acast.com/privacy for more information.
245 - The 75 Fastest Growing Agencies
October 04, 2021 15:00 - 26 minutes - 61.4 MBWhich agencies were able to not only survive—but thrive—amidst the Covid-19 pandemic. Adweek presents our third-annual Fastest Growing Agencies list. We're joined by AgencySpy editor Kyle O'Brien and agencies reporter Emmy Liederman to discuss. Hosted on Acast. See acast.com/privacy for more information.
Bonus: Learning From an Icon
September 28, 2021 18:11 - 23 minutes - 52.8 MBWith the passing of Cliff Freeman, father of "Where's the Beef?" and many other classic ads, we spoke to Droga5 creative director Lauren Ferreira about the experience of starting her career at his agency. Hosted on Acast. See acast.com/privacy for more information.
244 - Celebrating Hispanic Heritage Month
September 27, 2021 15:20 - 58 minutes - 133 MBOften, the Latinx community in the U.S.—especially when they are first-generation—face identity issues in terms of holding on to their roots while also working towards assimilation and success in America. This issue spans across various components in one’s life–education, career success, parenting/family, etc. On this episode of Yeah, That’s Probably an Ad we’ve invited a few members of the Adweek community to join in a candid conversation focused on how the role of identity plays out in t...
243 - The Little Lad Who Loves Berries and Cream
September 20, 2021 14:33 - 51 minutes - 119 MBIn Starburst's 2007 commercial, "Bus Station," we were introduced to a new character — the little lad who loves berries and cream. Recently, the spot has seen a surprise resurgence on TikTok, prompting new remixes of the character's repetitive song and marionette-like dance. On this episode of 'Yeah, That's Probably an Ad,' we're joined by Adweek's director of audience engagement Jess Zafarris to discuss the ad's surprise comeback. Hosted on Acast. See acast.com/privacy for more informati...
242 - Honoring The Trevor Project
September 13, 2021 13:22 - 50 minutes - 117 MBEvery year, Adweek recognizes the best and brightest executives working in marketing with our Brand Genius Awards. As a part of the awards, we also honor one Brand Save recipient, our annual recognition of standout work in the nonprofit sector. This week on 'Yeah, That's Probably an Ad', we're discussing the winner of Adweek's 2021 Brand Save award, The Trevor Project. Hosted on Acast. See acast.com/privacy for more information.
241 - Shedding the Stigma Around Celebrity Endorsements
August 30, 2021 14:23 - 45 minutes - 104 MBOn this episode of 'Yeah, That's Probably an Ad,' we're joined by Adweek senior editor Robert Klara to discuss the history of celebrity endorsements and whether a stigma still remains around celebrities appearing in ads. Hosted on Acast. See acast.com/privacy for more information.
240 - Ranking the Celebrity McDonald's Meals
August 23, 2021 00:00 - 51 minutes - 118 MBMcDonald's kicked off it's "famous orders" campaign with a pre-Super Bowl spot in 2020. However, it wasn't until Travis Scott's meal that things really took off. Since then, we've seen famous orders from J Balvin, BTS, and most recently Saweetie. Adweek's David Griner and Shannon Miller are joined by audience engagement editor Jess Zafarris and commerce reporter Emmy Liederman to chat about their favorite (and least favorite) of the famous orders meals, the consumer response to and success...
239 - Is Hard Seltzer Here to Stay?
August 16, 2021 14:17 - 43 minutes - 99.3 MBThe alcohol industry has undergone a lot of change over the past few years. From established beer brands that now pull in most of their revenue from hard seltzer sales to the rise of a huge swath of flavored malt beverages and ready-to-drink cocktails (and even NFTs), it's hard to keep up with an industry moving at such a rapid pace. Luckily, we have two industry experts to get you up to speed on everything you need to know about all of these developments. On this episode of "Yeah, That's ...
238 - HBO Max — 14 Months Later
August 09, 2021 01:25 - 37 minutes - 85.6 MBHBO Max debuted on May 27, 2020 as a relatively late entrant in a crowded streaming landscape. However, over it's first 14 months, it has proven itself to be worthy of the $14.99 per month it charges users (or $9.99 for the ad supported tier). This week, we're joined by Adweek's streaming editor, Kelsey Sutton, to discuss all things HBO Max and how it stacks up against the other players in the streaming wars. Hosted on Acast. See acast.com/privacy for more information.
237 - What Led to JWT's Discrimination Case?
August 02, 2021 00:36 - 39 minutes - 89.6 MBThis week on "Yeah, That's Probably an Ad," we're joined by Adweek's U.K. bureau chief, Stephen Lepitak, to discuss how agency J. Walter Thompson was hit with — and lost — a lawsuit about discriminating against men. Plus, a conversation with Adweek's TV editor, Jason Lynch, about the current state of Olympics viewership. Hosted on Acast. See acast.com/privacy for more information.
236 - How to Market Commercial Space Travel
July 26, 2021 00:00 - 28 minutes - 65.5 MBIn the wake of successful first fully-crewed flights by Richard Branson’s Virgin Galactic and Jeff Bezos’ Blue Origin, the future of commercial, recreational space travel is coming into view. On today’s episode, U.K. bureau chief Stephen Lepitak is joined by founding partner, chairman and creative director of Beattie McGuinness Bungay, Trevor Beattie, who himself has a ticket to be aboard one of Virgin Galactic’s first flights. Plus, a conversation with Adweek editors Ronan Shields and Luc...
235 - The Art of the Publicity Stunt
July 19, 2021 00:00 - 43 minutes - 98.4 MBIn the past two weeks, we’ve seen a handful of brands embracing publicity stunts. There’s mac-and-cheese ice cream from Kraft and Van Leeuwen, and soup-inspired swimsuits from Panera. On this episode of Yeah, That’s Probably an Ad, we’re joined by Peter Mountstevens, chief creative officer at U.K.-based agency Taylor Herring, to chat about the history of the publicity stunt, the art of getting it right, and some of the recent campaigns making headlines. Hosted on Acast. See acast.com/pri...
234 - Mad Men. Furious Women.
July 12, 2021 00:00 - 54 minutes - 124 MBIn recent days, the conversation around ongoing sexism and harassment in the ad industry has once again been brought to the forefront thanks to Zoe Scaman’s revelatory piece, “Mad Men. Furious Women.” The essay recounts both her own horrific encounters over the course of her career in advertising and similar experiences shared anonymously by other women in the industry. The exposé has since been followed up by an unyielding declaration that promises a reckoning that will not only hold abus...
233 - Wrapping up Cannes Lions 2021
June 28, 2021 02:25 - 38 minutes - 87.7 MBAfter a long (and unusual) week on the virtual Croisette, David Griner and Shannon Miller are joined by AgencySpy editor Kyle O’Brien and ecommerce reporter Emmy Liederman to share our wrap up of Cannes Lions Live. Hosted on Acast. See acast.com/privacy for more information.
232 - Everything You Need to Know About Cannes Lions Live
June 21, 2021 14:33 - 43 minutes - 100 MBThis week on Yeah, That’s Probably an Ad, we’re chatting about all things Cannes Lions Live. Co-hosts David Griner and Shannon Miller are joined by Adweek’s European creative editor Brittaney Kiefer to get you up to speed on Cannes festivals of the past, what to expect this year and what work to watch. Hosted on Acast. See acast.com/privacy for more information.
231 - 2021’s Award Season Big Winners
June 14, 2021 00:00 - 53 minutes - 121 MBIt’s advertising award season and we have all the info on this year’s big winners so far. Host David Griner is joined by our new co-host Shannon Miller to discuss the campaigns that are getting the most recognition at shows like D&AD, The One Show, and ADC. Plus, a preview of Adweek’s ‘Adweek at Home’ and ‘Elevate: Experiential and Creativity’ events. Hosted on Acast. See acast.com/privacy for more information.
230 - The 100 Most Creative Professionals in the World
June 07, 2021 00:00 - 46 minutes - 106 MBEach year at Adweek, we select our Creative 100—a celebration of today's most fascinating and enviable creative professionals across categories like agencies, media, influencers, and many more. However, our editors never honor the same person twice, guaranteeing that each year’s list offers a topical array of names you should know. This week on 'Yeah, That's Probably an Ad,' we're joined by streaming editor Kelsey Sutton, creative editor Shannon Miller, and Europe bureau chief Stephen Lepi...
229 - Do You Know Your Sonic Brands?
May 24, 2021 00:53 - 49 minutes - 114 MBDallas Taylor is on a personal mission: a mission to shatter the notion that people must self-identify as “audiophiles” in order to better understand and appreciate the wonderful world of sound that surrounds them. As a sound designer and creative director at Defacto Sound, Taylor leads high-profile projects on blockbuster movie trailers and advertising campaigns, but since October 2016, he has been producing and hosting the podcast Twenty Thousand Hertz where he explores the world’s most r...
228 - Asian Pacific American Heritage Month
May 17, 2021 00:00 - 34 minutes - 80 MBDavid Griner and Ko Im are joined by Facebook's Global Head of Social Marketing Eric Toda and LAAUNCH.org co-founder Norman Chen to discuss their recently released STAATUS Index - a comprehensive assessment of attitudes and stereotypes towards Asian Americans in the U.S. Hosted on Acast. See acast.com/privacy for more information.
227 - Naming the Top 30 CMO's + The Uncertain Future of Clubhouse
May 10, 2021 00:00 - 42 minutes - 97 MBDavid Griner and Ko Im are joined by Commerce Editor Lisa Lacy to chat about the marketing industry’s top 30 CMO's. Plus, a conversation about the uncertain future of Clubhouse with Platforms Reporter Scott Nover. Hosted on Acast. See acast.com/privacy for more information.
226 - Adweek's Creator Visionary Awards
May 03, 2021 00:00 - 44 minutes - 102 MBAs we kick off Adweek's first Social Media Week event since acquiring the event in January, we're honoring our first ever Creator Visionary Award recipients. Leading the list is none other than rapper and producer Travis Scott, who was selected as our Creator Visionary of the Year. Adweek senior editor Shannon Miller sat down with Scott to chat about his creative process and inspiration and shares what she learned on this episode of the podcast. Plus, a conversation with Social Media Week ...
225 - How to Manage Stress in a Creative Industry
April 26, 2021 00:00 - 34 minutes - 79.9 MBOn this episode of 'Yeah, That's Probably an Ad' Ko Im is joined by Brooklyn-based LCSW therapist Elle Bernfeld, who specializes in therapy for creative professionals. Elle and Ko discuss the unique stresses of working in a creative industry, building creative confidence, and guide you through a short meditation that you can turn to in moments of stress. Hosted on Acast. See acast.com/privacy for more information.
224 - How to Pitch a Covid Vaccine
April 16, 2021 16:00 - 27 minutes - 63.5 MBAt prime time on Sunday night, April 18, an hour-long special designed to relieve hesitancy around the Covid-19 vaccine will air on NBC. The special, Roll Up Your Sleeves: Presented by Walgreens has brought in big names, including Barack and Michelle Obama, Shaquille O'Neill, Jennifer Lopez, Dr. Anthony Fauci and more, to get out the critical message. With the help of these and other actors, athletes, musicians, healthcare workers, national political figures and more, the special aims to ...
Bonus - Beyond the Pledge: Unpacking Allyship
April 14, 2021 10:00 - 30 minutes - 70.9 MBBeyond the Pledge is a limited podcast series, in partnership with R/GA and the 4A’s, that spotlights a variety of people with different perspectives on the current state of diversity, equity, and inclusion—and the work we still have left to do. Their tough and honest conversations will tear down myths and identify actionable ways in which we can hold brands and agencies accountable. Listeners will be equipped with the inspiration and knowledge needed to make critical, long-term and meaningf...