Yeah, That's Probably an Ad
519 episodes - English - Latest episode: about 2 months ago - ★★★★★ - 138 ratingsJoin the scrappy, skeptical Adweek news team as we debate the highs and lows of creativity, advertising, marketing, media and technology.
Hosted on Acast. See acast.com/privacy for more information.
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Episodes
199 - To Jump or Not to Jump on a Viral Trend
October 11, 2020 22:35 - 41 minutes - 95.2 MBIt was the skateboard meme that swept us away. Lyft's social director Bryna Corcoran and Adweek contributor Jeremy Schumann join co-hosts David Griner and Ko Im to talk about the Ocean Spray viral moment on TikTok—and whether the brand's response was appropriately timed. They also recap the social hits and misses of the vice presidential debate. Hosted on Acast. See acast.com/privacy for more information.
198 - The Fastest Growing Agency of 2020
October 05, 2020 00:43 - 17 minutes - 38.9 MBWhat does it take to grow in 2020? High dive tops this year's Fastest Growing Agencies list with its supreme Super Bowl spots. The Chicago agency's Managing partner Megan Lally joins co-host Ko Im and agencies reporter Minda Smiley to talk about how great relationships help foster creativity. Hosted on Acast. See acast.com/privacy for more information.
197 - Hispanic Representation in Media & Marketing
September 28, 2020 01:15 - 28 minutes - 66.1 MBAdweek senior editor Nicole Ortiz speaks with consumer engagement reporter Ian Zelaya, breaking news reporter Mònica Zorrilla and marketing and social media manager Julian Gamboa about Latinx Heritage Month.
197 - Hispanic Representation in Media & Marketing
September 28, 2020 01:15 - 28 minutes - 66.1 MBAdweek senior editor Nicole Ortiz speaks with consumer engagement reporter Ian Zelaya, breaking news reporter Mònica Zorrilla and marketing and social media manager Julian Gamboa about Latinx Heritage Month. Hosted on Acast. See acast.com/privacy for more information.
196 - Ryan Reynolds on Creative Marketing
September 21, 2020 03:53 - 32 minutes - 74.2 MBRyan Reynolds, Adweek's Brand Visionary for 2020, joins David Griner for a conversation on what he's learned on his path to becoming a marketing powerhouse. Interviewed on the virtual stage at Brandweek Masters Live, Reynolds describes his role in creation of ads for Aviation Gin, Mint Mobile and more—along with what he thinks non-celebrity marketers can learn from his successes. Sponsor: Meet the Snapchat Generation and learn more about them by visiting Snapchat.com/generation Hosted on...
195 - Adding the Creative in Career
September 14, 2020 15:03 - 53 minutes - 123 MBAs many search for inspiration and jobs, VMYLY&R's new creative director and Brandweek speaker Walter T. Geer takes us inside his career track. He also talks about why he advocates for a pure kind of creativity.
195 - Adding the Creative in Career
September 14, 2020 15:03 - 53 minutes - 123 MBAs many search for inspiration and jobs, VMYLY&R's new creative director and Brandweek speaker Walter T. Geer takes us inside his career track. He also talks about why he advocates for a pure kind of creativity. Hosted on Acast. See acast.com/privacy for more information.
194 - Previewing Brandweek and Fall TV
September 08, 2020 15:22 - 26 minutes - 61.5 MBDavid Griner previews his conversation at Brandweek Masters Live with Brand Visionary Ryan Reynolds about his marketing efforts. TV editor Jason Lynch also joins us to talk about the reality of television programming for the fall and what to watch. Hosted on Acast. See acast.com/privacy for more information.
194 - Previewing Brandweek and Fall TV
September 08, 2020 15:22 - 26 minutes - 61.5 MBDavid Griner previews his conversation at Brandweek Masters Live with Brand Visionary Ryan Reynolds about his marketing efforts. TV editor Jason Lynch also joins us to talk about the reality of television programming for the fall and what to watch.
193 - Honoring the #BLM Movement
August 31, 2020 01:54 - 48 minutes - 111 MBThe groundwork for deeper discussion on social injustice has been laid, thanks the the #BlackLivesMatter movement, believed to be the largest in global history. David Griner and Ko Im speak with cover writer, contributor and pop culture enthusiast Shannon Miller on interviewing the three co-founders behind #BLM (they are honored on our cover as this year's Beacon Award winner)—and what consumers are looking for in brands in 2020, and beyond. Hosted on Acast. See acast.com/privacy for...
192 - Reaching—and Keeping—Gen Z
August 23, 2020 18:11 - 43 minutes - 99.5 MBGen Z is the digital, creator, activist generation. What do brands need to do to reach them? Adweek's social media and marketing manager Julian Gamboa and Emma Havighorst from Generation Slay join us to talk about what this incredible group is facing in this unforgettable time—leading themselves with passion, politics and transparency.
192 - Reaching—and Keeping—Gen Z
August 23, 2020 18:11 - 43 minutes - 99.5 MBGen Z is the digital, creator, activist generation. What do brands need to do to reach them? Adweek's social media and marketing manager Julian Gamboa and Emma Havighorst from Generation Slay join us to talk about what this incredible group is facing in this unforgettable time—leading themselves with passion, politics and transparency. Hosted on Acast. See acast.com/privacy for more information.
191 - Agencies & Parental Leave
August 17, 2020 13:56 - 28 minutes - 65.4 MBAs agencies become more receptive to work-life balance benefits like parental leave, with months of Zoom calls helping provide a window into the realities of working parents, Heat creative leader Elaine Cox joins Adweek reporter Minda Smiley and creative and innovation editor David Griner for a candid podcast conversation about the importance of policies, practices and workplace atmospheres that support parents. Hosted on Acast. See acast.com/privacy for more information.
191 - Agencies & Parental Leave
August 17, 2020 13:56 - 28 minutes - 65.4 MBAs agencies become more receptive to work-life balance benefits like parental leave, with months of Zoom calls helping provide a window into the realities of working parents, Heat creative leader Elaine Cox joins Adweek reporter Minda Smiley and creative and innovation editor David Griner for a candid podcast conversation about the importance of policies, practices and workplace atmospheres that support parents.
Bonus: Steve Aoki on Virtual Entertainment
August 11, 2020 14:38 - 20 minutes - 47.9 MBThe award-winning DJ and record producer has stayed creative during the pandemic. He was part of a Mother’s Day campaign, a Postmates campaign and a virtual livestream on Fortnite. What's still in store for fan engagement? Hosted on Acast. See acast.com/privacy for more information.
190 - The Rapid Rise of 2020's Young Influentials
August 10, 2020 00:58 - 39 minutes - 89.5 MBWhat is it like to be young and influential in 2020? New York Times technology reporter Taylor Lorenz joins us to talk about this year's Young Influentials (spoiler alert: Taylor also made the cut), the toxicity on social media platforms and more. Hosted on Acast. See acast.com/privacy for more information.
Bonus: What's Going on With TikTok?
August 04, 2020 21:56 - 30 minutes - 69.5 MBIn recent days, social video platform TikTok went from being a place for short-form comedy and dance to being a political lightning rod threatened with a "ban" in the U.S. Adweek platforms reporter Scott Nover joins us to talk about how the app ended up in Donald Trump's crosshairs and what might happen next. Hosted on Acast. See acast.com/privacy for more information.
189 - Back to School? The Evolution—and Gap—in Marketing Education
August 02, 2020 23:13 - 43 minutes - 99.9 MBShould students go back to school? And what needs to change? Professors Yusuf Dahl and Beth Egan join David Griner and Ko Im to talk about the gap in marketing education as highlighted by the Covid-19 crisis. They discuss what the past semester has been like from a teaching standpoint, and how higher education can change to serve emerging marketers. Hosted on Acast. See acast.com/privacy for more information.
188 - Best of Tech and the Latest iOS Update
July 27, 2020 03:04 - 47 minutes - 109 MBDavid Griner and guest co-host Nicole Ortiz talk about the nominees in the Big Tech issue. Reporter Ronan Shields also joins us to talk about cookies, Apple and previews NexTech. Hosted on Acast. See acast.com/privacy for more information.
188 - Best of Tech and the Latest iOS Update
July 27, 2020 03:04 - 47 minutes - 109 MBDavid Griner and guest co-host Nicole Ortiz talk about the nominees in the Big Tech issue. Reporter Ronan Shields also joins us to talk about cookies, Apple and previews NexTech.
187 - These Travel Ads Make a Summer Splash
July 20, 2020 00:32 - 51 minutes - 117 MBHow do you get on or stay on a bucket list? Even under quarantine, tourism bureaus are still putting out spots for future flyers. Ko Im and travel reporter Ryan Barwick review the effectiveness of travel ads for New York, Iceland and more. Plus, more on the future of culture within and around our communities with Team Epiphany.
187 - These Travel Ads Make a Summer Splash
July 20, 2020 00:32 - 51 minutes - 117 MBHow do you get on or stay on a bucket list? Even under quarantine, tourism bureaus are still putting out spots for future flyers. Ko Im and travel reporter Ryan Barwick review the effectiveness of travel ads for New York, Iceland and more. Plus, more on the future of culture within and around our communities with Team Epiphany. Hosted on Acast. See acast.com/privacy for more information.
186 - Trailblazing Women in the Marketing World and the Best of AR So Far in 2020
July 13, 2020 02:24 - 44 minutes - 101 MBCommunity editor Ko Im is joined by Heide Palermo, senior director of brand community at Adweek. They discuss this year's Women Trailblazers, including Gabrielle Union, Padma Lakshi and Minjae Ormes—and their proud moments, heart-led leadership and brand purpose. Plus, Adweek Academic Council member Jo Scholz reviews some great, recent examples of AR providing memorable experiences. Hosted on Acast. See acast.com/privacy for more information.
Bonus: Why Brands Are Boycotting Facebook
June 30, 2020 23:02 - 42 minutes - 98.1 MBThe Stop Hate for Profit boycott effort aimed at Facebook has gained tremendous steam in recent days, with some of the world's largest marketers (Coca-Cola, Unilever and more) joining in. To catch us up on how all this snowballed, Adweek platforms reporter Scott Nover joins host David Griner to talk through who's involved, what they want and what it means for the larger social media landscape. Hosted on Acast. See acast.com/privacy for more information.
185 - The State of Retail Through the Pandemic
June 29, 2020 03:59 - 49 minutes - 114 MBThrough the pandemic, we've seen companies shutter stores or go bankrupt. But with shopping numbers climbing back this spring with ecommerce on the rise, how will Amazon's summer sale do? Co-hosts David Griner and Ko Im check in on the state of retail, online and otherwise with senior reporter Lisa Lacy and retail reporter Richard Collings.
185 - The State of Retail Through the Pandemic
June 29, 2020 03:59 - 49 minutes - 114 MBThrough the pandemic, we've seen companies shutter stores or go bankrupt. But with shopping numbers climbing back this spring with ecommerce on the rise, how will Amazon's summer sale do? Co-hosts David Griner and Ko Im check in on the state of retail, online and otherwise with senior reporter Lisa Lacy and retail reporter Richard Collings. Hosted on Acast. See acast.com/privacy for more information.
184 - Pride Stars and Problematic Brands
June 22, 2020 03:05 - 56 minutes - 129 MBAdweek's Doug Zanger and Mary Emily O'Hara from D&I TBD introduce Adweek's first Pride Stars honorees from agencies to culture makers pushing LGBTQ visibility forward. Mary talks to Pride Star Asad Dhunna from The Unmistakables in the U.K. and Zanger speaks with Lincoln Stephens behind The Marcus Graham Project about the dialogue we're seeing now in the U.S. They also look at why racially insensitive brands such as Aunt Jemima are finally being retired. Hosted on Acast. See acast...
183 - How to Take Radical D&I Action in Advertising
June 15, 2020 03:28 - 47 minutes - 109 MBPrincipal Bennett D. Bennett and strategist Nathan Young are this week's guests co-hosts. They are behind the urgent call of action to agencies on the diversity & inclusion front—and take us behind the scenes of the letter from 600 professionals to leadership coming to fruition, and what traction they hope to see.
183 - How to Take Radical D&I Action in Advertising
June 15, 2020 03:28 - 47 minutes - 109 MBPrincipal Bennett D. Bennett and strategist Nathan Young are this week's guests co-hosts. They are behind the urgent call of action to agencies on the diversity & inclusion front—and take us behind the scenes of the letter from 600 professionals to leadership coming to fruition, and what traction they hope to see. Hosted on Acast. See acast.com/privacy for more information.
182 - Honoring This Year's Creative 100 & Amplifying Black Voices in 2020
June 08, 2020 14:15 - 34 minutes - 80 MBCo-hosts David Griner and Ko Im talk to Creative 100 honorees Roni Castor and Anthony O'Neill from Goodby Silverstein & Partners—where they are associate creative directors who put together a personal and powerful "Not a Gun" campaign (they're also a part of GS&P Voices, a diversity and inclusion initiative at the agency). They keep it real about how they're coping. Plus, here a special snippet of D&I TBD hosted by Mixed Company. Hosted on Acast. See acast.com/privacy for more info...
181 - Trump vs. Twitter
June 01, 2020 04:01 - 38 minutes - 88.3 MBPresident Trump's feud with Twitter escalated quickly last week, and now he's calling for a regulatory crackdown on social networks. Adweek platforms reporter Scott Nover, TV Newser editor AJ Katz join Adweek's David Griner and Jess Zafarris to discuss where this conflict could be headed. Hosted on Acast. See acast.com/privacy for more information.
180 - How to Be an Ally for Asian Americans
May 26, 2020 13:41 - 49 minutes - 114 MBIt's an especially eye-opening Asian Pacific American Heritage Month. A Fishbowl survey found that unfortunately, 70% of Asian Americans in marketing and advertising have experienced bias since the pandemic. We speak with several industry leaders about their own experiences and what needs to be done going forward. Listen to Judy Lee of Pinterest, Michelle Lee of Allure and Bing Chen of Goldhouse. Hosted on Acast. See acast.com/privacy for more information.
179 - Behind Building a Perfect Streaming Service
May 18, 2020 14:05 - 36 minutes - 84.1 MBAs consumers, we're not hitting subscription fatigue; in fact, we keep a heavy appetite for programming. In this week's episode, streaming editor Kelsey Sutton tells us there's room for multiple winners in the streaming wars. The question now is: how to keep viewers for the long-term? Plus, Stacey Bendet, CEO and creative director of Alice + Olivia, shares how she's trying to keep up with the demand after selling out of 100,000 masks in 10 days and how she accelerated the launch of Creati...
178 - Cannabis, Pastimes and Mental Health
May 11, 2020 02:05 - 43 minutes - 101 MBTL Stanley joins co-hosts David Griner and Ko Im to talk about how quarantine has been good for the cannabis industry. And several brands are also turning to puzzles as pastimes become current again. Plus, advocate Aaron Harvey of Ready Set Rocket and Made of Millions talks about agencies and mental health in time of crisis. Hosted on Acast. See acast.com/privacy for more information.
178 - Cannabis, Past-times and Mental Health
May 11, 2020 02:05 - 43 minutes - 101 MBTL Stanley joins co-hosts David Griner and Ko Im to talk about how quarantine has been good for the cannabis industry. And several brands are also turning to puzzles as past-times become current again. Plus, advocate Aaron Harvey of Ready Set Rocket and Made of Millions talks about agencies and mental health in time of crisis.
177 - The Art of the Pivot
May 04, 2020 14:09 - 40 minutes - 92.7 MBDavid Griner talks about how a bookstore ramped up site visits by turning into travel inspiration with new community editor Ko Im. Agencies reporter Minda Smiley highlights the great projects agencies are doing to help small businesses. And, streaming editor Kelsey Sutton speaks with Joseph Gordon-Levitt about his quarantine collaboration YouTube project. Hosted on Acast. See acast.com/privacy for more information.
176 — Creativity in Quarantine & Leadership Within Limits
April 27, 2020 02:11 - 49 minutes - 113 MBSenior editor Doug Zanger joins us to go over the good stuff coming out of creatives, including the real head-turner that was State Farm's The Last Dance, Yeti's relaxing streaming parody and Burger King game-ifying traditional tv. Plus, co-host Ko Im speaks with clinical psychologist and organizational expert Dr. Nicole Lipkin talks about executives managing headspace, leading teams, prioritizing time and finding breaks to foster creativity. And congrats again to co-host David Grine...
176 — Creativity in Quarantine & Leadership Within Limits
April 27, 2020 02:11 - 49 minutes - 113 MBSenior editor Doug Zanger joins us to go over the good stuff coming out of creatives, including the real head-turner that was State Farm's The Last Dance, Yeti's relaxing streaming parody and Burger King game-ifying traditional tv. Plus, co-host Ko Im speaks with clinical psychologist and organizational expert Dr. Nicole Lipkin talks about executives managing headspace, leading teams, prioritizing time and finding breaks to foster creativity. And congrats again to co-host David Grine...
175 — What's Working on Social
April 20, 2020 14:11 - 33 minutes - 77.4 MBWhen every day feels like Groundhog Day, how are we engaging with our audience? Social media editor Jess Zafarris and David Cohen who runs Adweek’s Social Pro Daily join us on this week's episode. We round up new features on Instagram to support community, manage live content and metrics expectations on Facebook, Plus, we talk about the rise of Dr. Anthony Fauci, director, National Institute of Allergy and Infectious Diseases, on social media and creative art. Hosted on Acast. See...
174 — The State of Streaming and Influencer Marketing
April 13, 2020 02:53 - 48 minutes - 111 MBStreaming editor Kelsey Sutton joins us to share statistics on the streaming behaviors and how media consumption is growing, as the tv industry finds a shift in its Upfronts season. Plus, influencer marketing expert Karyn Spencer discusses how quarantine has affected celebrities and social media. Hosted on Acast. See acast.com/privacy for more information.
174 — The State of Streaming and Influencer Marketing
April 13, 2020 02:53 - 48 minutes - 111 MBStreaming editor Kelsey Sutton joins us to share statistics on the streaming behaviors and how media consumption is growing, as the tv industry finds a shift in its Upfronts season. Plus, influencer marketing expert Karyn Spencer discusses how quarantine has affected celebrities and social media.
173 - Maintaining Diversity and Inclusion and Mentorship in the Time of Coronavirus
April 05, 2020 22:03 - 52 minutes - 119 MBCannes is canceled, but diversity efforts go on as mentorships evolve. D&I reporter Mary Emily O'Hara joins co-hosts David Griner and Ko Im to celebrate the Champions in our latest issue and discuss creative ways to connect. Hosted on Acast. See acast.com/privacy for more information.
172 - What We Learn in Quarantine
March 30, 2020 03:25 - 39 minutes - 90.1 MBAdweek's staff and listeners reflect on the lessons of job loss, working from home and spending time in solitude as the global COVID-19 lockdown reshapes our industry and our culture. Hosted on Acast. See acast.com/privacy for more information.
171 - A Look at Women’s History Month
March 23, 2020 17:26 - 42 minutes - 96.3 MBOn a very unique Women’s History Month episode of Yeah, That’s Probably an Ad, senior editor Nicole Ortiz talked with audience engagement editor Jess Zafarris and photo editor Kacy Burdette about being a woman in the industry and (because it’s an unavoidable topic) the latest coronavirus news. Burdette talked about the amazing female photographers Adweek has worked with so far this year on its many print magazine covers and how to create a new normal by consciously choosing women and, in ...
Bonus: Seth Godin on How to Be a Better Marketer
March 18, 2020 15:51 - 17 minutes - 40.2 MBSeth Godin is a bestselling author and entrepreneur. His work has resonated with many marketers over the years. He also runs an online course to help marketers learn by doing. He joins Ko Im to talk about how marketers can do their jobs better in the modern age. Hosted on Acast. See acast.com/privacy for more information.
170 - Shifting from SXSW and Working From Home
March 15, 2020 22:37 - 34 minutes - 78.1 MBSXSW? Canceled. Cannes? TBD. Breaking news reporter Katie Lundstrom dials in from Austin, Texas and plugs us into what's happening on the ground. Co-hosts David Griner and Ko Im also discuss working from home in the time of coronavirus.
170 - Shifting from SXSW and Working From Home
March 15, 2020 22:37 - 34 minutes - 78.1 MBSXSW? Canceled. Cannes? TBD. Breaking news reporter Katie Lundstrom dials in from Austin, Texas and plugs us into what's happening on the ground. Co-hosts David Griner and Ko Im also discuss working from home in the time of coronavirus. Hosted on Acast. See acast.com/privacy for more information.
Bonus: Fernando Machado on Coronavirus, Criticism and the Catchy Moldy Whopper Campaign
March 12, 2020 14:21 - 28 minutes - 65.5 MB"It's just a bit chaos at the moment," said Burger King's global CMO Fernando Machado. He speaks with Adweek's Ko Im about monitoring how the coronavirus situation is evolving in key markets, looking at current lessons learned from China and receiving continual feedback on the boundary-pushing moldy whopper campaign. Hosted on Acast. See acast.com/privacy for more information.
169 - All Things Coronavirus, Plus Glamour's EIC on Storytelling
March 09, 2020 00:54 - 55 minutes - 126 MBHow is coronavirus affecting all corners of the media, advertising and marketing industries? Editor Doug Zanger and reporter Lisa Lacy join co-hosts David Griner and Ko Im to discuss how agency and consumer behavior are changing in light of the epidemic. And, Glamour's editor-in-chief Samantha Barry talks about what the magazine brand is doing to stay current and help break stigmas for the modern working woman. Hosted on Acast. See acast.com/privacy for more information.
168 - Retail Awards: Tech, Trends and (Loose) Threads
March 02, 2020 00:26 - 37 minutes - 86.6 MB"Not every brand is a billion dollar brand," says retail tech reporter Ann Marie Alcantara. Ann Marie sheds insight into DTC 3.0—from a correction on the market amid consolidations and closures. She and CPG reporter Paul Hiebert also join host Ko Im to shed light on the winners of the 2020 Retail Awards—from Ulta to Target to Square. Plus, Loose Threads founder and podcaster Richie Siegel dives deeper into the fundamentals of customer acquisition, ecommerce and what can make a good reta...