Yeah, That's Probably an Ad
519 episodes - English - Latest episode: about 2 months ago - ★★★★★ - 138 ratingsJoin the scrappy, skeptical Adweek news team as we debate the highs and lows of creativity, advertising, marketing, media and technology.
Hosted on Acast. See acast.com/privacy for more information.
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Episodes
At Cannes: Sparking a New Generation of Women in Leadership
June 19, 2018 11:48 - 21 minutes - 49.2 MBFor our first bonus podcast from the Cannes Lions International Festival of Creativity, we're joined by two incredible ad industry leaders who are helping encourage and develop a new and unprecedented generation of women in leadership, especially in the largely male-dominated Latin American market. We sit down with Maribel Vidal, president of McCann Worldgroup's Women Leadership Council in Latin America, and celebrated creative director Laura Visco of 72andSunny Amsterdam. Hosted on Acast. ...
89 - Debating IHOb | Cannes Lions Preview
June 15, 2018 17:25 - 44 minutes - 101 MBWe're on the eve of advertising's biggest festival and awards show, the Cannes Lions, and we have a lot to talk about—but not until we hash out our strong feelings on IHOP's supposed name change to IHOb. Once that's out of the way, we talk about our predictions for the big winners at Cannes and what we're looking forward to. Sponsor: This episode is brought to you by Flipboard. In today’s chaotic media landscape, it can feel impossible to reach people while they’re actually paying attenti...
88 - Remembering Bourdain | The Creative 100
June 11, 2018 03:45 - 46 minutes - 105 MBAdweek Editor Lisa Granatstein joins us to talk about her dinner with Anthony Bourdain, who has died at age 61. Lisa's interview became a 2016 cover story in Adweek, and she shares her personal experiences with the famed food icon and TV personality. We also discuss this year's Adweek Creative 100, our roster of the most creative professionals in advertising, art, music and more. And this week's Ad Worth Watching is a rare marketing tie-in with Ramadan. Sponsor: This week's episode is brou...
87 - TV Controversies | Love in Advertising | Toronto
June 04, 2018 01:10 - 41 minutes - 94.6 MBRoseanne's out of a job, and Samantha Bee is losing advertisers over her use of the c-word, so we've got Adweek TV editor Jason Lynch back to talk about the stories behind these stories. We also discuss Coke's first alcoholic product, Sir Martin Sorrell's next gig, one of the best love-story ads in recent memory AND Toronto's creative and tech renaissance. Hosted on Acast. See acast.com/privacy for more information.
86 - How Gimlet Is Building 'the HBO of Audio'
May 29, 2018 11:56 - 33 minutes - 77.6 MBIt's podcast field trip week, as we visit Gimlet Media's Brooklyn headquarters to chat with the podcast company's co-founder and president, Matt Lieber. We talk about the original intent of Gimlet and whether it's remained on that same path, plus we cover a wide range of trends in podcasting, such as scripted fiction and the growing involvement of brands. Our theme music is by Home. This episode was produced by Aneya Fernando and edited by Lane McGiboney. Hosted on Acast. See acast.com/p...
85 - Roseanne and Rebootapalooza
May 20, 2018 19:19 - 39 minutes - 90.6 MBFollowing up our recent discussion of the nostalgia trend, TV senior editor Jason Lynch is back to talk about his cover story on Roseanne and the continuing waves of program revivals such as the return of Murphy Brown. We also talk about the abrupt death and rapid rebirth of Brooklyn Nine-Nine, the week's best ads and a saucy new font from...Arby's? Sponsor: This week's episode is brought to you by Accenture Interactive. Greater experiences start with reimagined consumer experiences. Learn...
85 - Roseanne and Rebootapalooza
May 20, 2018 19:19 - 39 minutes - 90.6 MBFollowing up our recent discussion of the nostalgia trend, TV senior editor Jason Lynch is back to talk about his cover story on Roseanne and the continuing waves of program revivals such as the return of Murphy Brown. We also talk about the abrupt death and rapid rebirth of Brooklyn Nine-Nine, the week's best ads and a saucy new font from...Arby's? Sponsor: This week's episode is brought to you by Accenture Interactive. Greater experiences start with reimagined consumer experiences. Learn...
84 - Hire-Me Stunts | Media Industry All-Stars
May 13, 2018 12:47 - 38 minutes - 89 MBA young copywriter gets a job by dressing as Fearless Girl: A great story of creativity and dedication? A sad state of affairs in advertising? We debate the pros and cons of hiring stunts, look at gender balance in marketing mascots, discuss the absolutely weirdest PSA in recent memory and Adweek's 2018 picks for the Media All-Stars. TIMESTAMPS: 1:20: Dressing as Fearless Girl to get a job at McCann | 8:05: Gender balance in marketing mascots | 14:25: Ads Worth Watching - 'Famous Fingers...
83 - The Women Disrupting Marketing and Media
May 06, 2018 18:37 - 40 minutes - 93.1 MBThis week, Samantha Bee is Adweek's cover star as we celebrate The Disruptors: dozens of women who are changing their industries for the better. On the podcast, we talk to Adweek Features Editor Stacy Perman about this year's list, along with the first bacon-based cryptocurrency, Tide's mixed bag of brand standing, and some early front-runners for best Mother's Day ads. Sponsor: Adweek's Elevate: Creativity on June 14 will bring together some of the brightest mind's in today's creative ind...
82 - The Power of Nostalgia
April 29, 2018 23:16 - 49 minutes - 113 MBFrom Karate Kid semi-reboot Cobra Kai to the retro-fetish-fest of Ready Player One, nostalgia is one of the most powerful forces in modern marketing and media. This week, we ask why and look at the many ways it's shaping the pop culture landscape. We also talk about this year's big D&AD winners, some fascinating new ratings numbers about Netflix and AT&T's grim but powerful new anti-distracted-driving ads. Timestamps: 1:40: "It's a Tide Ad" joins Fearless Girl and Palau Pledge in winning t...
82 - The Power of Nostalgia
April 29, 2018 23:16 - 49 minutes - 113 MBFrom Karate Kid semi-reboot Cobra Kai to the retro-fetish-fest of Ready Player One, nostalgia is one of the most powerful forces in modern marketing and media. This week, we ask why and look at the many ways it's shaping the pop culture landscape. We also talk about this year's big D&AD winners, some fascinating new ratings numbers about Netflix and AT&T's grim but powerful new anti-distracted-driving ads. Timestamps: 1:40: "It's a Tide Ad" joins Fearless Girl and Palau Pledge in winning t...
81 - What's Worth Streaming?
April 23, 2018 04:39 - 45 minutes - 104 MBAdweek TV beat writer A.J. Katz joins us to talk about today's top streaming options, plus how the industry might get shaken up in the near future. We also talk about the imminent arrival of Mayochup, just how much ad CEOs get paid and why The Rock's new campaign with Under Armour is this week's Ad Worth Watching. Sponsor: Adweek Elevate: Creativity on June 14 will be a fascinating, informative and inspiring half-day event in NYC. Learn more at adweek.com/elevate Timestamps: 5:00: Mayoch...
Bonus: Sir Martin Sorrell and the Fall of a Giant
April 17, 2018 03:28 - 18 minutes - 42.3 MBThe most powerful man in advertising is out of a job. Sir Martin Sorrell, CEO of the massive ad agency holding company WPP, resigned this weekend amid mounting pressures outside and inside his company. In this bonus episode, we talk to Adweek Editorial Director James Cooper about Sorrell's history, decades of accomplishments and rapid fall. What does it all mean for the future of WPP—and the future of advertising? Hosted on Acast. See acast.com/privacy for more information.
80 - Rise of the Chief Privacy Officer
April 16, 2018 02:48 - 44 minutes - 103 MBIt's no secret that your private data is often...no secret. With so many huge stories of data being breached, sold and manipulated, we take a look this week at the rising trend of companies adding a role of Chief Privacy Officer. We also talk about Facebook's time in the Congressional spotlight, social app Vero's related chances at going mainstream, and the week's best ads. Sponsor: This week's episode is brought to you by Accenture Interactive. Greater experiences start with reimagined co...
80 - Rise of the Chief Privacy Officer
April 16, 2018 02:48 - 44 minutes - 103 MBIt's no secret that your private data is often...no secret. With so many huge stories of data being breached, sold and manipulated, we take a look this week at the rising trend of companies adding a role of Chief Privacy Officer. We also talk about Facebook's time in the Congressional spotlight, social app Vero's related chances at going mainstream, and the week's best ads. Sponsor: This week's episode is brought to you by Accenture Interactive. Greater experiences start with reimagined co...
79 - #MeToo and Madison Avenue
April 09, 2018 02:37 - 44 minutes - 101 MBStrap in, friends, because it's been a newsy week. The most powerful man in advertising is under investigation, and a 2-year lawsuit that captivated the ad industry is finally settled. Plus we talk about the #MeToo movement's affect on advertising and some of the trailblazing women who carved out success in the field's most difficult days. Just to lighten the mood, we look at a new campaign around environmental devastation. Good times, everybody. Good times. Hosted on Acast. See acast.com/p...
Bonus: Meet Our New Co-Host
April 05, 2018 03:08 - 19 minutes - 45.1 MBSocial media maven. Tarot card dealer. Soon-to-be published author. Former BuzzFeed animal intern. Sami Main, our new weekly co-host, is a cup that runneth over with quirks and insight. In this bonus episode, we take a break from ad talk to get to know more about Sami, her past and her favorite podcasts that aren't ours. Hosted on Acast. See acast.com/privacy for more information.
78 - ABC's Comeback | Intentionally Bad Ads
April 02, 2018 02:55 - 34 minutes - 79.1 MBFrom the reboot of Roseanne to freshman hit The Good Doctor, ABC seems like it's finally ready to climb out of fourth place. This week, we invite Adweek TV editor Jason Lynch onto the show to talk about these shows and what trends they might spark. We also talk about a fun new ad for a museum exhibit, a bizarrely (and intentionally) frustrating ad campaign on the NYC Subway and Laura Ingraham's advertiser fallout after she mocked a Parkland shooting survivor. Hosted on Acast. See acast.com/...
77 - Time's Up, Advertising
March 25, 2018 16:53 - 24 minutes - 54.9 MB180 of advertising's top female leaders have launched an extension of the Time's Up movement aimed at the agency world. This week, we talk about the initiative and also bid a fond farewell to our longtime co-host and creative editor, Tim Nudd. Could you do better in our surprise advertising quiz than Tim does? One way to find out. Before his exit, Tim also takes us behind the scenes of Apple HomePod's amazingly choreographed ad from Spike Jonze and dancer FKA twigs. Hosted on Acast. See aca...
76 - Agency-Brand Breakups | Best of SXSW
March 20, 2018 02:07 - 43 minutes - 99.7 MBWhy do creative powerhouse relationships go sour? Have we reached Peak Meal Kit? What was actually worth seeing at SXSW? These and more questions—including "How can rapping about Sprite get me a job?"—will be answered in this week's episode of the Adweek podcast. Timestamps: 01:30: Has the meal-kit market gotten saturated? | 10:00: Harvey Nichols has dumped longtime agency adam&eveDDB. | 22:00: How a copywriter's Sprite rap got him a job at Wieden + Kennedy | 26:30: From sleeping on stage ...
75 - Diving Into SXSW
March 10, 2018 15:38 - 40 minutes - 74.2 MBBefore plunging into the chaotic marketing playground of SXSW Interactive, our team reflects on the festival's evolving nature and often-debated value. We also talk about how billboards are having a Hollywood-fueled moment and Apple's absolute stunner of a new ad featuring FKA twigs. Sponsor: This week's episode is brought to you by Accenture Interactive. Greater experiences start with reimagined consumer experiences. Visit AccentureInteractive.com to learn more. Hosted on Acast. See...
75 - Diving Into SXSW
March 10, 2018 15:38 - 40 minutes - 74.2 MBBefore plunging into the chaotic marketing playground of SXSW Interactive, our team reflects on the festival's evolving nature and often-debated value. We also talk about how billboards are having a Hollywood-fueled moment and Apple's absolute stunner of a new ad featuring FKA twigs. Sponsor: This week's episode is brought to you by Accenture Interactive. Greater experiences start with reimagined consumer experiences. Visit AccentureInteractive.com to learn more.
74 - The Lessons of HQ
March 05, 2018 02:59 - 42 minutes - 97.1 MBLike Scott Rogowsky's suit, we've got you covered in style with this week's episode about quiz sensation HQ and the lessons it can teach marketers about appointment entertainment and scarcity. We also talk about ecommerce's new obsession with brick-and-mortar and Nike's 2-minute spin on a disaster movie. Timestamps: 01:00: Ecommerce brands are getting physical | 08:20: How P&G cut spending $200 million but increased its reach | 14:20: Ad Worth Watching: Nike stops the world from turning | ...
74 - The Lessons of HQ
March 05, 2018 02:59 - 42 minutes - 97.1 MBLike Scott Rogowsky's suit, we've got you covered in style with this week's episode about quiz sensation HQ and the lessons it can teach marketers about appointment entertainment and scarcity. We also talk about ecommerce's new obsession with brick-and-mortar and Nike's 2-minute spin on a disaster movie. Timestamps: 01:00: Ecommerce brands are getting physical | 08:20: How P&G cut spending $200 million but increased its reach | 14:20: Ad Worth Watching: Nike stops the world from turning | ...
73 - NRA Brand Backlash | The Genius Behind FX
February 26, 2018 23:17 - 34 minutes - 79.2 MBAs several brands drop their partnerships with the NRA, some are holding firm (or simply staying quiet). We look at the backlash and what these rapid responses say about how today's brands weigh their stances. On a lighter note, we look at the career and creativity of John Landgraf, CEO of FX Networks and the mastermind behind many of the best shows in television history.
73 - NRA Brand Backlash | The Genius Behind FX
February 26, 2018 23:17 - 34 minutes - 79.2 MBAs several brands drop their partnerships with the NRA, some are holding firm (or simply staying quiet). We look at the backlash and what these rapid responses say about how today's brands weigh their stances. On a lighter note, we look at the career and creativity of John Landgraf, CEO of FX Networks and the mastermind behind many of the best shows in television history. Hosted on Acast. See acast.com/privacy for more information.
72 - The Best (and Future) of Media Strategy
February 20, 2018 03:18 - 40 minutes - 55.1 MBOnce a realm of spreadsheets and swag, the media agency world has had to get truly creative in recent years as the nature of advertising evolved rapidly. This week, we honor today's best in Adweek's Media Agencies of the Year roundup. We also talk about Subway's attempt to re-energize with a new ad and Diesel's insanely smart popup stunt. Sponsor: This week's episode is brought to you by Facebook, the place to build your brand in a mobile-first world. Learn more at Facebook.com/VideoCreati...
71 - Brilliant Ad Hacks
February 12, 2018 03:36 - 49 minutes - 67.4 MBCan the limitations of ads also be opportunities? This week, we look at how some of today's most clever advertisers turn skippable ads, silent autoplay and more into creative new ways of telling a story. Sponsor: This week's episode is brought to you by Accenture Interactive. See how they're creating greater experiences at AccentureInteractive.com. Timestamps: 1:30: The Lady Doritos dust-up | 10:00: Tesla's free (or $90M) trip into space | 15:45: Ads Worth Watching - Old Spice gets fragr...
70 - Best of the Super Bowl: Tide, Australia and More
February 05, 2018 23:02 - 41 minutes - 94.1 MBLike a surprisingly inescapable David Harbour, Adweek's writers and editors are back to weigh in on the best, worst and weirdest ads of this year's Super Bowl. Join us as we talk Tide ads, the Crocodile Dundee reboot that wasn't, Ram's MLK controversy and lots more. Sponsor: Adweek Ignite is the ultimate event for brand marketing decision makers to find their next solution providers. Don't miss it March 19-21, 2018, in Las Vegas. Learn more at Adweek.com/Ignite Hosted on Acast. See acas...
Bonus - Gerry Graf Talks Super Bowl Ads
January 31, 2018 14:04 - 35 minutes - 48.1 MBFew advertising creatives know the game of Super Bowl advertising better than Gerry Graf. The founder and chief creative officer of Barton F. Graf has made more than 10 spots for the Big Game over the years. Ahead of Sunday's Super Bowl LII, Adweek's Tim Nudd sat down with Gerry to hear some of his war stories, tips for making a great spot, and some of his favorite Super Bowl ads ever. Hosted on Acast. See acast.com/privacy for more information.
69 - Super Bowl Ad Preview 2018
January 29, 2018 04:08 - 52 minutes - 72.3 MBIf you only watch the Super Bowl for the ads, we've got the podcast for you. Our panel of writers and editors prepares you for this year's most notable spots (that we know of). Sponsor: Adweek Ignite is the ultimate event for brand marketing decision makers to find their next solution providers. Don't miss it March 19-21, 2018, in Las Vegas. Learn more at Adweek.com/Ignite Timestamps: 02:25: The XFL is coming back, more than 17 years after its bungled debut. | 10:20: Burger King's flame-...
68 - Storytelling, Super Bowl and Dilly Dilly
January 22, 2018 00:00 - 49 minutes - 68.4 MBStop digging through historical records for portraits of the immortal Keanu Reeves, because we've got tons of Super Bowl ad updates and our annual storytelling honors, the Arc Awards. We also (finally) weigh in on Bud Light's new viral mantra, "Dilly Dilly." Sponsor: This week's episode is brought to you by Accenture Interactive. See how they're creating greater experiences at AccentureInteractive.com. Timestamps: 2:00: All the Super Bowl ad updates you need to know (and several you prob...
68 - Storytelling, Super Bowl and Dilly Dilly
January 22, 2018 00:00 - 49 minutes - 68.4 MBStop digging through historical records for portraits of the immortal Keanu Reeves, because we've got tons of Super Bowl ad updates and our annual storytelling honors, the Arc Awards. We also (finally) weigh in on Bud Light's new viral mantra, "Dilly Dilly." Sponsor: This week's episode is brought to you by Accenture Interactive. See how they're creating greater experiences at AccentureInteractive.com. Timestamps: 2:00: All the Super Bowl ad updates you need to know (and several you prob...
67 - Influencer Woes | Newsfeed Nightmares | Peevertising
January 16, 2018 01:19 - 43 minutes - 100 MBTake a break from peeing on Ikea ads and join us for a discussion of Facebook's big newsfeed changes, this year's Super Bowl and the good, bad and apology-worthy of video influencers like Logan Paul. Timestamps: 02:00: Facebook's newest newsfeed shift | 14:05: The state of Super Bowl ads | 18:50: Ikea's ad to pee on | 24:15: Are influencers a good investment for marketers? This week's panel: David Griner, host Tim Nudd, Creative Editor Sami Main, Social Editor Tim Carmody, Senior Tech ...
66 - Predicting 2018 Tech and Redefining DTF
January 08, 2018 04:57 - 43 minutes - 101 MBAdweek's writers and editors are DTFreely discuss what we expect from CES and how we feel about OkCupid's new "DTF" ad campaign. We also talk about the resolution of an anti-gay discrimination case in the agency world and former Adweek editor Michael Wolff's high-profile new book about the Trump campaign. Timestamps: 1:15: Omnicom settles anti-gay discrimination lawsuit | 11:00: Michael Wolff's marketing masterstroke with Fire and Fury | 18:25: OkCupid gets DTF in new campaign from W+K N...
65 - Trends That Shaped 2017
December 18, 2017 09:32 - 58 minutes - 134 MBIt's been a looong year, and this week we're looking back on the trends, events and work that defined 2017 in the worlds of marketing and technology. Sponsor: This week's episode is brought to you by Accenture Interactive. Visit AccentureInteractive.com to learn more. Timestamps: 1:30: The $4 billion U.S. Army review has been "irreparably compromised," according to concerned DoD employees | 7:05: Disney is acquiring 21st Century Fox | 14:30: The year's best outdoor ads | 24:00: The year'...
64 - Best Ads of the Year
December 12, 2017 04:22 - 58 minutes - 106 MBThere's a lot to unpack this week, first in the news of a major agency creative chief's firing due to sexual assault allegations, then in the newly announced Golden Globe nominations and finally in our annual round of the 10 Best Ads of the Year. Timestamps: 01:15: Martin Agency's CCO is out after multiple harassment allegations | 16:25: Golden Globe nominations | 22:10 The 10 Best Ads of the Year Hosted on Acast. See acast.com/privacy for more information.
63 - Our Agencies of the Year
December 05, 2017 01:57 - 1 hour - 137 MBWho were the year's top agencies in the U.S. and around the world? This week, we reveal the honorees in Adweek's annual selection of the year's most iconic ad firms. We also talk about the week's news and ads you won't want to miss. Timestamps: 1:10 - Will high-profile harassers drive even more viewers away from TV news? | 8:40: CES takes heat for its all-male keynote lineup | 15:00: CVS looks to buy Aetna | 17:25: Spotify is back with more clever data hilarity | 26:10: A post-apocalyptic ...
62 - Star Wars Storytelling | Challenger Brands
November 20, 2017 01:20 - 54 minutes - 100 MBGot Star Wars fatigue? We did, too, until a great EA ad this week. We discuss that, as well as other fun new ads, including Volvo and the Spanish Lottery. We also look at digital media's difficult week, and run down our new digital feature package on challenger brands. Sponsor: This week's episode is brought to you by Accenture Interactive. Learn more at AccentureInteractive.com. Timestamps: 1:55: A tough week for digital media. | 6:25: Cards Against Humanity's latest holiday stunt. | 10...
61 - KFC Conspiracy Theories | L.A. Brand Stars
November 12, 2017 22:25 - 49 minutes - 113 MBFollow the money, herbs and spices as we connect the threads behind KFC's recent Twitter stunt, which seems to have fired up the conspiracy theorist corners of the internet. We'll also look at the week's best ads and Adweek's new list of Los Angeles Brand Stars honorees. Sponsor: This week's episode is brought to you by Accenture Interactive. Learn more at AccentureInteractive.com. Timestamps: 3:15: Delving deep into KFC conspiracy theories. | 15:35: Adweek's Los Angeles Brand Stars | 23...
60 - Tim and Angela's Favorite Ads of the Week
November 04, 2017 12:28 - 40 minutes - 93.2 MBWith David and Kristina away, Tim goes rogue and ditches our usual format to spend the hour chatting with Angela about the best (and worst) ads of the week, from Ikea's great preroll ads to the virtues (or not) of "friendly" cease-and-desist letters. Timestamps: 2:17: Ikea's preroll ads | 10:30: Alo House's short film | 20:52: Hornbach's DIY anthem for women | 26:30: Friendly cease-and-desists letters | 34:14: Little Rock says no to Amazon HQ2. Hosted on Acast. See acast.com/privacy for ...
59 - All Things Are Stranger Things | The Year's Top Publishers
October 30, 2017 04:09 - 58 minutes - 53.4 MBIn this week's spoiler-free episode, we're talking about the marketing blitz behind Stranger Things, Season 2, along with our annual Publishing Hot List tallying the year's top sites and magazines. Timestamps: 1:00: McDonald's massive media account is up for grabs | 8:00: Stranger Things stunts, Snapchat lenses and other partnerships | 18:25: Burger King broils Ronald McDonald again | 20:45: Under Armour's surprising new star athlete | 27:40: Haunted masks and other Halloween ads | 31:2...
58 - Secrets of Modern Storytelling
October 23, 2017 02:55 - 56 minutes - 130 MBLong form? Short form? Molly Wilkof and Zoe Kessler are two of today's best at both, creating the ultra-brief "Yes Good" tagline for Emerald Nuts and a compelling new narrative campaign for dating app Hinge. This week, the creative duo from agency Barton F. Graf joins the Adweek team to talk about the challenges and rewards of modern storytelling in marketing. And, of course, we'll catch you up on the week's news and ads worth watching. Timestamps: 2:05: JWT's ex-CEO reappears in a new rol...
57 - The Year's Top Marketers | Women Boycott Twitter
October 16, 2017 11:42 - 54 minutes - 124 MBAdweek's writers and editors are back to talk about the Brand Genius class of 2017, our annual roster of the year's top marketers. We also talk about Dove's accidental racism, the call for a female boycott of Twitter and criticisms of WPP playing both sides of the gun-control debate. Hosted on Acast. See acast.com/privacy for more information.
56 - Young Influentials | Fall of Fearless Girl?
October 09, 2017 02:43 - 56 minutes - 51.7 MBIt's time to honor some of the top talent under 40 in marketing, media in tech as Adweek unveils 2017's Young Influentials. We've even got one in the house: Bennett D. Bennett, BBDO copywriter, joins our editors and writers for a discussion of key influencers like multitalented HBO star Issa Rae. We also talk about the shadow cast over Fearless Girl with news that the client's parent company must pay $5 million for gender inequality. Timestamps: 1:10: Can Fearless Girl's legacy endure the ...
56 - Young Influentials | Fall of Fearless Girl?
October 09, 2017 02:43 - 56 minutes - 51.7 MBIt's time to honor some of the top talent under 40 in marketing, media in tech as Adweek unveils 2017's Young Influentials. We've even got one in the house: Bennett D. Bennett, BBDO copywriter, joins our editors and writers for a discussion of key influencers like multitalented HBO star Issa Rae. We also talk about the shadow cast over Fearless Girl with news that the client's parent company must pay $5 million for gender inequality. Timestamps: 1:10: Can Fearless Girl's legacy endure the ...
55 - Why Brands Are Going Big on Experiential Marketing
October 02, 2017 01:01 - 59 minutes - 109 MBStep into our artisanal gourmet pop-up storefront, because this week, Adweek's editors are talking about experiential marketing and why brands are going big on real-world activations. We're also looking back at Advertising Week New York, debating ad award shows (again) and talking about the monetized nightmare hellscape of subway riding. Sponsor: NPR One. Visit npr.org/sponsorship to learn how your brand can connect with NPR One listeners. Timestamps: 01:38: Video ads are coming to t...
54 - Advertising Week Preview | Fall TV Picks | Ingenious Print
September 24, 2017 14:33 - 44 minutes - 80.8 MBFall TV is back! Print ads are back! Advertising Week NY is back! That means our panel of Adweek writers and editors has plenty of trends, topics and trash fires to talk about this week. Let's dive in. Sponsor: NPR One. Visit npr.org/sponsorship to learn how your brand can connect with NPR One listeners. Timestamps: 01:15: Fall TV preview—we preview the season's best and worst new shows | 16:35: Snowbird ski resort turned one-star reviews into a five-star ad campaign | 20:35: L.L. Bean'...
54 - Advertising Week Preview | Fall TV Picks | Ingenious Print
September 24, 2017 14:33 - 44 minutes - 80.8 MBFall TV is back! Print ads are back! Advertising Week NY is back! That means our panel of Adweek writers and editors has plenty of trends, topics and trash fires to talk about this week. Let's dive in. Sponsor: NPR One. Visit npr.org/sponsorship to learn how your brand can connect with NPR One listeners. Timestamps: 01:15: Fall TV preview—we preview the season's best and worst new shows | 16:35: Snowbird ski resort turned one-star reviews into a five-star ad campaign | 20:35: L.L. Bean's...
53 - Apple vs. the Ad World | Reinventing the Media Plan
September 20, 2017 02:09 - 45 minutes - 103 MBGrab an Emmy in one hand and a Media Plan of the Year trophy in the other, because it's time for Adweek's weekly podcast. We're talking about Apple's shift against ad tracking, the year's most innovative media plans and how Hulu and Netflix eclipsed Amazon at the Emmys. Timestamps: 01:35: Apple faces backlash from the ad industry over tracking limitations | 09:00: Hulu wins big at the Emmys | 15:25: Errol Morris (and son) created 56 ads for one campaign | 23:00: TV's doctors are back (wi...