53 - Apple vs. the Ad World | Reinventing the Media Plan

Yeah, That's Probably an Ad

English - September 20, 2017 02:09 - 45 minutes - 103 MB - ★★★★★ - 138 ratings
Business News advertising marketing media technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 52 - iPhone X | Marketing + Invention | Fearless Girl's Impact

Next Episode: 54 - Advertising Week Preview | Fall TV Picks | Ingenious Print

Grab an Emmy in one hand and a Media Plan of the Year trophy in the other, because it's time for Adweek's weekly podcast. We're talking about Apple's shift against ad tracking, the year's most innovative media plans and how Hulu and Netflix eclipsed Amazon at the Emmys.

Timestamps:

01:35: Apple faces backlash from the ad industry over tracking limitations | 09:00: Hulu wins big at the Emmys | 15:25: Errol Morris (and son) created 56 ads for one campaign | 23:00: TV's doctors are back (with Doogie Howser) for Cigna | 27:35: 2017's Media Plans of the Year

Hosted on Acast. See acast.com/privacy for more information.