74 - The Lessons of HQ

Yeah, That's Probably an Ad

English - March 05, 2018 02:59 - 42 minutes - 97.1 MB - ★★★★★ - 138 ratings
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Previous Episode: 73 - NRA Brand Backlash | The Genius Behind FX

Next Episode: 75 - Diving Into SXSW

Like Scott Rogowsky's suit, we've got you covered in style with this week's episode about quiz sensation HQ and the lessons it can teach marketers about appointment entertainment and scarcity. We also talk about ecommerce's new obsession with brick-and-mortar and Nike's 2-minute spin on a disaster movie.

Timestamps: 01:00: Ecommerce brands are getting physical | 08:20: How P&G cut spending $200 million but increased its reach | 14:20: Ad Worth Watching: Nike stops the world from turning | 25:55: What HQ can teach us about marketing and media

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