Yeah, That's Probably an Ad
502 episodes - English - Latest episode: 4 days ago - ★★★★★ - 138 ratingsJoin the scrappy, skeptical Adweek news team as we debate the highs and lows of creativity, advertising, marketing, media and technology.
Hosted on Acast. See acast.com/privacy for more information.
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Episodes
What's Going on With Cannes? + Media All-Stars & Celebrity-Owned Spirits Brands
April 12, 2021 00:00 - 40 minutes - 74.2 MBDavid Griner and Ko Im are joined by Stephen Lepitak, Erik Oster and Kathryn Lundstrom to discuss the state of Cannes Lions, Adweek's Media All-Stars, and why so many celebrities are getting involved in the spirits category.
223 - What's Going on With Cannes? + Media All-Stars & Celebrity-Owned Spirits Brands
April 12, 2021 00:00 - 40 minutes - 74.2 MBDavid Griner and Ko Im are joined by Stephen Lepitak, Erik Oster and Kathryn Lundstrom to discuss the state of Cannes Lions, Adweek's Media All-Stars, and why so many celebrities are getting involved in the spirits category. Hosted on Acast. See acast.com/privacy for more information.
Bonus - Beyond The Pledge: Embracing Data Transparency
April 07, 2021 10:00 - 37 minutes - 85.6 MBBeyond the Pledge is a limited podcast series, in partnership with R/GA and the 4A’s, that spotlights a variety of people with different perspectives on the current state of diversity, equity, and inclusion—and the work we still have left to do. Their tough and honest conversations will tear down myths and identify actionable ways in which we can hold brands and agencies accountable. Listeners will be equipped with the inspiration and knowledge needed to make critical, long-term and meaningf...
222 - The State of Sustainability
April 05, 2021 00:07 - 27 minutes - 61.9 MBHost Ko Im is joined by David Kaplan, Heide Palermo, T.L. Stanley and Nick Gardner to discuss the constantly increasing importance of sustainability in brand and performance marketing, and some of the brands that are paving the way. Plus, a conversation about Adweek’s Sustainability Council and Sustainability Stars list. Hosted on Acast. See acast.com/privacy for more information.
Bonus - Beyond the Pledge: Workplace Inclusion
March 31, 2021 10:00 - 45 minutes - 104 MB'Beyond the Pledge' is a limited podcast series, in partnership with R/GA and the 4A’s, that spotlights a variety of people with different perspectives on the current state of diversity, equity, and inclusion—and the work we still have left to do. Their tough and honest conversations will tear down myths and identify actionable ways in which we can hold brands and agencies accountable. Listeners will be equipped with the inspiration and knowledge needed to make critical, long-term and meani...
221 - Creativity From Across the Globe
March 29, 2021 00:00 - 33 minutes - 77.3 MBOn this episode of 'Yeah, That's Probably an Ad,' Adweek's international editor David Griner is joined by our growing international creative coverage team to discuss worldwide trends in creativity and some of the campaigns that have made waves in the industry. Hosted on Acast. See acast.com/privacy for more information.
Bonus - Beyond the Pledge: Equity in Advertising
March 24, 2021 10:00 - 1 hour - 140 MBBeyond the Pledge is a limited podcast series, in partnership with R/GA and the 4A’s, that spotlights a variety of people with different perspectives on the current state of diversity, equity, and inclusion—and the work we still have left to do. Their tough and honest conversations will tear down myths and identify actionable ways in which we can hold brands and agencies accountable. Listeners will be equipped with the inspiration and knowledge needed to make critical, long-term and meaningf...
220 - Performance Marketing Awards & #StopAAPIHate
March 22, 2021 00:00 - 34 minutes - 79.8 MBWhat exactly is performance marketing? How has it evolved? And who are some of the big winners of this year’s Adweek Performance Marketing Awards? Adweek’s interim brand and performance marketing editor David Kaplan joins us to discuss performance marketing. Hosted on Acast. See acast.com/privacy for more information.
219 - A Look Back at a Year of Lockdown
March 15, 2021 01:03 - 36 minutes - 84.5 MBAfter a whole year of lockdown, we're looking back on all things — personal and professional — that the Covid-19 pandemic has touched, and its impact on the marketing industry. Hosted on Acast. See acast.com/privacy for more information.
218 - International Women's Day
March 08, 2021 01:00 - 22 minutes - 50.6 MBOn this International Women's Day themed episode of 'Yeah, That's Probably an Ad,' host Ko Im is joined by guest co-host Nicole Ortiz, Community Content Manager Luz Corona, and Senior News Writer Katie Lundstrom to discuss International Women's Day through the lens of marketing. Hosted on Acast. See acast.com/privacy for more information.
217 - The Rapid Intersection of Media and Commerce
March 01, 2021 01:22 - 26 minutes - 59.7 MBHow have consumer's shopping habits changed and what are publishers and retailers doing to prepare themselves for a constantly evolving future? David Griner and Ko Im are joined by Adweek's commerce editor Lisa Lacy and media editor Lucinda Southern to examine the trends that are shaping the intersection of media and commerce. Hosted on Acast. See acast.com/privacy for more information.
216 - Challenger Brands Continue to Shake up the Landscape
February 22, 2021 01:00 - 31 minutes - 71.9 MBThis week, as we head into Adweek’s third-annual Challenger Brands Summit, we look at some of the notable speakers and sessions attendees will see on the virtual main stage. Adweek senior editor T.L. Stanley joins co-hosts David Griner and Ko Im to discuss headline speakers like Jeniffer Garner and Nicole Richie—and challenger brands like Bombas, Peloton, Tushy and more. Hosted on Acast. See acast.com/privacy for more information.
215 - Diving More Deeply Into Diversity
February 15, 2021 06:01 - 40 minutes - 93.2 MBHow do you drive equity, a sense of belonging and cultural transformation? Jason Rosario, chief DEI BBDO, Gabby Royal, director of diversity and inclusion at Abercrombie & Fitch and Jasmine Cruz, head of marketing and brand strategy at InHerShoesMovement join community editor Adweek to talk about model behavior, common missteps and how to look in the mirror as vocal change agents. Hosted on Acast. See acast.com/privacy for more information.
214 - 2021 Super Bowl Ad Review
February 08, 2021 14:34 - 39 minutes - 90.4 MBDavid Griner shares his top 10 Big Game ads. Ko Im, Nicole Ortiz and Jameson Fleming from Adweek share their sweet spots, the ones that made that laugh and the ones that were kind of cringeworthy. Hosted on Acast. See acast.com/privacy for more information.
213 - 2021 Trends for The Big Game
February 01, 2021 14:51 - 26 minutes - 60.4 MBWho's taking a chance? Who's toning it down? International editor David Griner and community editor Ko Im are joined by CPG reporter Paul Hiebert and breaking news reporter Katie Lundstrom to talk about standards and nostalgia with big brands and first-time advertisers in the Super Bowl. Hosted on Acast. See acast.com/privacy for more information.
212 - The Rapid Rise of Veganuary
January 25, 2021 03:14 - 29 minutes - 66.9 MBJoining Dry January in the calendar of one-month movements aimed at self improvement is Veganuary. With more than 80,000 Americans signed up this year (and 500,000+ worldwide), Veganuary encourages you to do your best to ditch meat, dairy and eggs this month. Adweek's T.L. Stanley and David Griner dig into how Veganuary got so much global (and brand-supported) momentum so quickly. Hosted on Acast. See acast.com/privacy for more information.
211 - The 2021 Outlook Episode
January 18, 2021 17:36 - 18 minutes - 41.8 MBWhat will return to normal , in the market and in the marketplace? CPG reporter Paul Hiebert and agencies deputy editor Minda Smiley join host Ko Im to discuss which pandemic-inspired behaviors might stick around and how agencies are getting clearer about their values. Hosted on Acast. See acast.com/privacy for more information.
207 - The 2021 Outlook Episode
January 18, 2021 17:36 - 18 minutes - 41.8 MBWhat will return to normal , in the market and in the marketplace? CPG reporter Paul Hiebert and agencies deputy editor Minda Smiley join host Ko Im to discuss which pandemic-inspired behaviors might stick around and how agencies are getting clearer about their values.
210 - Tech Locks Out Trump
January 08, 2021 14:20 - 43 minutes - 99.5 MBWhen thousands of Trump supporters besieged and then breached the Capitol building, the president took to social media with his usual polarizing and incendiary messages. But this time, social platforms were unwilling to tolerate his posts, and he was soon locked out of Twitter, Facebook, Instagram, Twitch, Snapchat and more. Adweek platform reporter Scott Nover joins host David Griner to talk about the situation and what it means for the future. Hosted on Acast. See acast.com/privacy for mo...
209 - Inside the Biden Media Win
January 04, 2021 14:54 - 27 minutes - 63.9 MBHow did the Biden campaign conceptualize their campaigns? Where did they spend? And why did they test Trump spots? Patrick Bonsignore, paid media director, and Amy Romanow, director of stories, share important lessons for the advertising world alongside Todd Harris, director at Civis Analytics, who helped use data to further form strategy. Hosted on Acast. See acast.com/privacy for more information.
208 - The Brands That Responded Socially in 2020
December 20, 2020 23:36 - 32 minutes - 75 MBWho listened? Marketing and social media manager Julian Gamboa joins hosts Ko Im and David Griner to discuss the ways brands responded on social media this year. Hosted on Acast. See acast.com/privacy for more information.
207 - The Best Ads of 2020
December 14, 2020 05:25 - 31 minutes - 71.1 MBThe Adweek team revisits our favorite ads, campaigns, marketing stunts and more in a year unlike any other. You can find all of Adweek's 25 Best Ads of 2020 on Adweek.com. Hosted on Acast. See acast.com/privacy for more information.
206 - The Agencies of the Year
December 07, 2020 20:11 - 43 minutes - 99.4 MBIt's time to reveal Adweek's Agencies of the Year. In this week's episode, editors David Griner, Minda Smiley and Doug Zanger talk through this year's honorees in the categories of U.S., Global, Breakthrough and International. Hosted on Acast. See acast.com/privacy for more information.
205 - Women on Breaking Stereotypes
November 22, 2020 22:59 - 34 minutes - 78.4 MBHow are female marketers perceived as, by both men and women? Special guests Steph Beran Sanderson, Charlene Coughlin and Kelly Byrd honestly discuss what it's like to be seen as peppy, aggressive and difficult—and what it takes to break those stereotypes in a way that advances the industry, together. Hosted on Acast. See acast.com/privacy for more information.
205 - Women on Breaking Stereotypes
November 22, 2020 22:59 - 34 minutes - 78.4 MBHow are female marketers perceived as, by both men and women? Special guests Steph Beran Sanderson, Charlene Coughlin and Kelly Byrd honestly discuss what it's like to be seen as peppy, aggressive and difficult—and what it takes to break those stereotypes in a way that advances the industry, together.
204 - Plant-based Food and Powerful Women in Sports
November 16, 2020 03:14 - 30 minutes - 70.4 MBSenior editor Terry Stanley joins David Griner and Ko Im to talk about national chains going plant-based and her profile of Naomi Osaka in the issue of Adweek's Most Powerful Women in Sports. Hosted on Acast. See acast.com/privacy for more information.
203 - Election Week and Legalized Drugs
November 06, 2020 23:09 - 32 minutes - 74.8 MBLooking back on the weeklong ordeal of the 2020 presidential vote, the Adweek team looks at how platforms like Twitter pushed back on Trump's claims of voter fraud. We also walk through what an important week it was for legalizing cannabis and even psychedelics. Could shrooms be the next mainstream, branded product category? Hosted on Acast. See acast.com/privacy for more information.
202 - The Retail Holiday Forecast
November 02, 2020 14:56 - 18 minutes - 42.2 MBWill Christmas be jolly with a virtual Santa? How will Black Friday and holiday shopping fare? Senior reporter Lisa Lacy talks about all things Amazon, Walmart and how consumer behavior has changed. Hosted on Acast. See acast.com/privacy for more information.
201 - Covering TV and Trump in a Crazy 2020
October 26, 2020 13:48 - 22 minutes - 51.6 MB"Linear television is far from dead right now." TV Newser editor A.J. Katz talks about ratings going through the roof, the presidential debates and what else to expect in an incredibly busy election year. Hosted on Acast. See acast.com/privacy for more information.
201 - Covering TV and Trump in a Crazy 2020
October 26, 2020 13:48 - 22 minutes - 51.6 MB"Linear television is far from dead right now." TV Newser editor A.J. Katz talks about ratings going through the roof, the presidential debates and what else to expect in an incredibly busy election year.
200 - You Asked, We Answer
October 19, 2020 04:27 - 53 minutes - 122 MBIt's our 200th episode, so we're taking a break from news to field questions from our listeners. Adweek editors Stephanie Paterik, Ko Im, Jess Zafarris and David Griner cover topics ranging from our jobs and lives to our favorite books of 2020 and what kind of agencies we'd open. Huge thanks to all who submitted questions! Reach out anytime at [email protected] Hosted on Acast. See acast.com/privacy for more information.
Bonus: Implosion of The Richards Group
October 16, 2020 03:38 - 27 minutes - 61.9 MBStan Richards has removed himself from The Richards Group, the agency he founded and still owns 100%. The departure ends a chaotic vortex of a week that saw many of the agency's key clients terminate their relationships with the agency over Richards' comment that a campaign was "too Black." What happened, and what's next for the storied agency? Adweek's agencies coverage team walks you through this unprecedented story. Hosted on Acast. See acast.com/privacy for more information.
199 - To Jump or Not to Jump on a Viral Trend
October 11, 2020 22:35 - 41 minutes - 95.2 MBIt was the skateboard meme that swept us away. Lyft's social director Bryna Corcoran and Adweek contributor Jeremy Schumann join co-hosts David Griner and Ko Im to talk about the Ocean Spray viral moment on TikTok—and whether the brand's response was appropriately timed. They also recap the social hits and misses of the vice presidential debate. Hosted on Acast. See acast.com/privacy for more information.
199 - To Jump or Not to Jump on a Viral Trend
October 11, 2020 22:35 - 41 minutes - 95.2 MBIt was the skateboard meme that swept us away. Lyft's social director Bryna Corcoran and Adweek contributor Jeremy Schumann join co-hosts David Griner and Ko Im to talk about the Ocean Spray viral moment on TikTok—and whether the brand's response was appropriately timed. They also recap the social hits and misses of the vice presidential debate.
198 - The Fastest Growing Agency of 2020
October 05, 2020 00:43 - 17 minutes - 38.9 MBWhat does it take to grow in 2020? High dive tops this year's Fastest Growing Agencies list with its supreme Super Bowl spots. The Chicago agency's Managing partner Megan Lally joins co-host Ko Im and agencies reporter Minda Smiley to talk about how great relationships help foster creativity. Hosted on Acast. See acast.com/privacy for more information.
197 - Hispanic Representation in Media & Marketing
September 28, 2020 01:15 - 28 minutes - 66.1 MBAdweek senior editor Nicole Ortiz speaks with consumer engagement reporter Ian Zelaya, breaking news reporter Mònica Zorrilla and marketing and social media manager Julian Gamboa about Latinx Heritage Month.
197 - Hispanic Representation in Media & Marketing
September 28, 2020 01:15 - 28 minutes - 66.1 MBAdweek senior editor Nicole Ortiz speaks with consumer engagement reporter Ian Zelaya, breaking news reporter Mònica Zorrilla and marketing and social media manager Julian Gamboa about Latinx Heritage Month. Hosted on Acast. See acast.com/privacy for more information.
196 - Ryan Reynolds on Creative Marketing
September 21, 2020 03:53 - 32 minutes - 74.2 MBRyan Reynolds, Adweek's Brand Visionary for 2020, joins David Griner for a conversation on what he's learned on his path to becoming a marketing powerhouse. Interviewed on the virtual stage at Brandweek Masters Live, Reynolds describes his role in creation of ads for Aviation Gin, Mint Mobile and more—along with what he thinks non-celebrity marketers can learn from his successes. Sponsor: Meet the Snapchat Generation and learn more about them by visiting Snapchat.com/generation Hosted on...
195 - Adding the Creative in Career
September 14, 2020 15:03 - 53 minutes - 123 MBAs many search for inspiration and jobs, VMYLY&R's new creative director and Brandweek speaker Walter T. Geer takes us inside his career track. He also talks about why he advocates for a pure kind of creativity. Hosted on Acast. See acast.com/privacy for more information.
195 - Adding the Creative in Career
September 14, 2020 15:03 - 53 minutes - 123 MBAs many search for inspiration and jobs, VMYLY&R's new creative director and Brandweek speaker Walter T. Geer takes us inside his career track. He also talks about why he advocates for a pure kind of creativity.
194 - Previewing Brandweek and Fall TV
September 08, 2020 15:22 - 26 minutes - 61.5 MBDavid Griner previews his conversation at Brandweek Masters Live with Brand Visionary Ryan Reynolds about his marketing efforts. TV editor Jason Lynch also joins us to talk about the reality of television programming for the fall and what to watch. Hosted on Acast. See acast.com/privacy for more information.
194 - Previewing Brandweek and Fall TV
September 08, 2020 15:22 - 26 minutes - 61.5 MBDavid Griner previews his conversation at Brandweek Masters Live with Brand Visionary Ryan Reynolds about his marketing efforts. TV editor Jason Lynch also joins us to talk about the reality of television programming for the fall and what to watch.
193 - Honoring the #BLM Movement
August 31, 2020 01:54 - 48 minutes - 111 MBThe groundwork for deeper discussion on social injustice has been laid, thanks the the #BlackLivesMatter movement, believed to be the largest in global history. David Griner and Ko Im speak with cover writer, contributor and pop culture enthusiast Shannon Miller on interviewing the three co-founders behind #BLM (they are honored on our cover as this year's Beacon Award winner)—and what consumers are looking for in brands in 2020, and beyond. Hosted on Acast. See acast.com/privacy for...
192 - Reaching—and Keeping—Gen Z
August 23, 2020 18:11 - 43 minutes - 99.5 MBGen Z is the digital, creator, activist generation. What do brands need to do to reach them? Adweek's social media and marketing manager Julian Gamboa and Emma Havighorst from Generation Slay join us to talk about what this incredible group is facing in this unforgettable time—leading themselves with passion, politics and transparency. Hosted on Acast. See acast.com/privacy for more information.
192 - Reaching—and Keeping—Gen Z
August 23, 2020 18:11 - 43 minutes - 99.5 MBGen Z is the digital, creator, activist generation. What do brands need to do to reach them? Adweek's social media and marketing manager Julian Gamboa and Emma Havighorst from Generation Slay join us to talk about what this incredible group is facing in this unforgettable time—leading themselves with passion, politics and transparency.
191 - Agencies & Parental Leave
August 17, 2020 13:56 - 28 minutes - 65.4 MBAs agencies become more receptive to work-life balance benefits like parental leave, with months of Zoom calls helping provide a window into the realities of working parents, Heat creative leader Elaine Cox joins Adweek reporter Minda Smiley and creative and innovation editor David Griner for a candid podcast conversation about the importance of policies, practices and workplace atmospheres that support parents. Hosted on Acast. See acast.com/privacy for more information.
191 - Agencies & Parental Leave
August 17, 2020 13:56 - 28 minutes - 65.4 MBAs agencies become more receptive to work-life balance benefits like parental leave, with months of Zoom calls helping provide a window into the realities of working parents, Heat creative leader Elaine Cox joins Adweek reporter Minda Smiley and creative and innovation editor David Griner for a candid podcast conversation about the importance of policies, practices and workplace atmospheres that support parents.
Bonus: Steve Aoki on Virtual Entertainment
August 11, 2020 14:38 - 20 minutes - 47.9 MBThe award-winning DJ and record producer has stayed creative during the pandemic. He was part of a Mother’s Day campaign, a Postmates campaign and a virtual livestream on Fortnite. What's still in store for fan engagement? Hosted on Acast. See acast.com/privacy for more information.
190 - The Rapid Rise of 2020's Young Influentials
August 10, 2020 00:58 - 39 minutes - 89.5 MBWhat is it like to be young and influential in 2020? New York Times technology reporter Taylor Lorenz joins us to talk about this year's Young Influentials (spoiler alert: Taylor also made the cut), the toxicity on social media platforms and more. Hosted on Acast. See acast.com/privacy for more information.
Bonus: What's Going on With TikTok?
August 04, 2020 21:56 - 30 minutes - 69.5 MBIn recent days, social video platform TikTok went from being a place for short-form comedy and dance to being a political lightning rod threatened with a "ban" in the U.S. Adweek platforms reporter Scott Nover joins us to talk about how the app ended up in Donald Trump's crosshairs and what might happen next. Hosted on Acast. See acast.com/privacy for more information.