58 - Secrets of Modern Storytelling
Yeah, That's Probably an Ad
English - October 23, 2017 02:55 - 56 minutes - 130 MB - ★★★★★ - 138 ratingsBusiness News advertising marketing media technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Long form? Short form? Molly Wilkof and Zoe Kessler are two of today's best at both, creating the ultra-brief "Yes Good" tagline for Emerald Nuts and a compelling new narrative campaign for dating app Hinge. This week, the creative duo from agency Barton F. Graf joins the Adweek team to talk about the challenges and rewards of modern storytelling in marketing. And, of course, we'll catch you up on the week's news and ads worth watching.
Timestamps: 2:05: JWT's ex-CEO reappears in a new role amid an ongoing discrimination lawsuit. | 9:00: Nielsen is finally measuring Netflix, but the streaming giant is not pleased. | 15:15: Burger King takes on bullying. | 22:30: Will Ferrell indulges in too much screen time at dinner. | 29:40: Molly Wilkof and Zoe Kessler share their secrets for modern storytelling.
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