Unpacking the Digital Shelf

The Need for Ruthless Simplicity in Uncertain Times, with Tom Goodwin, Retail Consultant, Author, Speaker

We live in the most interesting times - with both the blessings and the curses that come with that. In retail and commerce today, that means processing all the noise of short term inputs against longer trends and core truths and deciding what investments to make and roads to take. Tom Goodwin, a retail consultant, author, speaker and asker of the annoyingly perceptive question, brings his latest views on the interesting times we live in, the opportunities that await, and the importance of oft...

A Roadmap to DTC Turnaround, with Mehtab Bhogal, Cofounder, Karta Ventures

“We like the operational headache.” This quote from the conversation with Mehtab Bhogal, Cofounder of Karta Ventures, perfectly describes the grit and expertise it takes to make a living rescuing and reinvigorating distressed DTC businesses. Mehtab shared his turnaround process, how he evaluates opportunities, and his perspective on the current and future environment for DTC success as headwinds continue.

Reading the 1H 2022 Ecommerce Tea Leaves, with Andrea Leigh, Founder and CEO, Allume Group

As we all know, the ground of commerce and consumer behavior continue to shift under our feet as we near the end of the 1st half of 2022. What do we know, and how should we shift to stay nimble and drive performance and profitability? Andrea Leigh, formerly of IdeoClick and now Founder and CEO of ecommerce education consultancy Allume Group, rejoins the podcast to put the recent earnings reports and shareholder meetings in perspective as we gird our digital loins for the next six months of ad...

Recruiting Ecommerce Talent, with Lisa Heins, Founder of Talent Concierge

The demand for ecommerce and digital talent at brands is skyrocketing, and the Great Resignation, or the Great Reshuffling, is on. Whether you’re hiring, or looking, this episode is for you. Lisa Heins took her experience in recruiting roles at Microsoft and Amazon and 8 years ago founded Talent Concierge, a practice focused on recruitment in ecommerce and advertising roles, particularly for marketplaces. She brings a wealth of perspective and tips to the DSI audience on how to navigate the c...

The Fundamentals of Digital Shelf Excellence, with Lynsey Sweales, CEO of SocialB

There is no destination in commerce, only the journey. So the key is to get continuously better at the steps of the journey. Lynsey Sweales, CEO of SocialB, a International Digital Marketing & Ecommerce Agency based out of the UK, spends every day working with brands to get the fundamentals of digital commerce success right, with a sharp eye on winning share of shelf. Lynsey shared her experiences and processes for building brand personality, nailing SEO, and making the product page meet the ...

A Guide to Digital Shelf KPI & Benchmark Measurement, with Molly Schonthal, CEO of the Digital Commerce Institute, Mike Black, CMO of Profitero, Wayne Duan, Constellation Brands, and Dean McElwee, Global Tools & Storage, Stanley Black & Decker

In today’s new era of digital commerce, it can be incredibly difficult for executives at brand manufacturers to know how to measure their performance on the digital shelf and to make decisions on what metrics to use. To answer these questions, the Digital Shelf Institute partnered with Profitero, a leading ecommerce Analytics Platform, and brand executives from the DSI Executive Forum, to create A DSI Member’s Framework for Digital Shelf Measurement. This podcast is a rebroadcast of a DSI...

Nutrition-as-a-Service: Making Sustainable and Healthy Eating Easy for the Consumer, with Thomas Parkinson, Co-Founder and Chief Product Officer at Sifter SP

Thomas Parkinson, co-founder of PeaPod, ItemMaster, and dean of grocery ecommerce and digital experiences, is now putting his 30 years of experience into creating Sifter.shop, what he calls a Nutrition as a Service platform that helps consumers find, explore and buy products that fit their personalized dietary needs. In an age where sustainability and nutrition also happen to drive better margins, Rob and Peter talk with Thomas about his career putting the e- in front of things, and what Sift...

Driving Accountability, Transparency, and Results in Retail Media, with Cara Pratt, SVP at Kroger Precision Marketing

There may be no more rapidly evolving element of consumer marketing today than retail media. At the forefront of that evolution is Kroger Precision Marketing, as America’s largest grocer innovates to create a retail media platform that drives a delightful experience for the consumer and attributable results for their supplier partners. Things are moving very fast over there, so we invited Cara Pratt, SVP at Kroger Precision Marketing in to bring us up to speed.

Webinar: Set the Right Distribution Priorities, with Lauren Livak, Director of the Digital Shelf Institute and Todd Hassenfelt, Ecommerce Director at Colgate Palmolive

Episode 150: A FutureCast on D2C, Community, Web3, Leadership, with Sonesh Shah, Global President at Dremel

This is the 150th episode of Unpacking the Digital Shelf! For this episode, we returned to our very first guest, Sonesh Shah, who is now Global President at Dremel. Then, and now, we count on Sonesh to help expand our brains around what great leaders should be thinking about now to continually reinvent an organization and products that drive growth and connection. Rob Gonazalez and Peter Crosby reunited with him to talk about what he’s focusing on between now and episode 300.

Reclaiming Revenue at Risk by Removing Consumer Frictions, with Paula Courtney, President and CEO of The Verde Group

Every moment of friction in the consumer journey represents a revenue risk to the organization. The trick is, knowing what those frictions are and knowing which ones to focus on to drive the greatest financial impact to your bottom line. Paula Courtney, President and CEO of The Verde Group, uses their customer dissatisfaction research to ID and quantify those opportunities and remove costly frictions from your consumer experience. Lauren Livak and Peter dug in with Paula on their methodologi...

Driving Profitability on Amazon, with Martin Heubel, Amazon

There is a dirty word in Amazon ecommerce that we have to discuss: profitability. Or, in many cases, the lack thereof. Driving profits on the world’s biggest online retailer is not an easy mission. That’s why we invited Martin Heubel, former FMCG category manager at Amazon, and now leading his own Amazon consultancy Consulterce, to join us on the podcast to discuss his detailed framework to maximize profits while growing your business with Amazon.

The Unbeatable Strategy of Loving Customers, with Fred Reichheld of Bain & Company, creator of the Net Promoter System

Fred Reichheld has spent a career at Bain creating and advancing the Net Promoter Strategy at some of the world’s greatest companies. And he knew it worked, not only to drive happy customers, but also outstanding financial success. In his new book, Winning on Purpose, he brings the receipts to prove it. Full of data, case studies, and practical approaches, Fred outlines the path to quote, turbocharge your loyalty growth engine using the most efficient and sustainable fuel ever invented: hap...

“The Money Machine? Its the wrong drug, baby!” The Case for Future Demand with John Denny, VP eCommerce & Digital Marketing at CAVU Venture Partners

Today it's never been clearer that Performance advertising-- forever linked with the DTC start-up media darlings of the past five years-- is the cool kid on the block. At the same time, mention the word brand building to your CEO and you're likely to be sent to the land of misfit toys . In fact, in his book Post Corona, professor Scott Galloway went so far as to declare the death of the brand age, saying that algorithms, user reviews and convenience all make the old fashioned notion of bran...

Inspiring Growth through Community, with Terry Lin, Co-Founder & Chief Design Officer at Outer

When we heard that Outer, the premium outdoor furniture company, had achieved 1000% growth in no small part through customer-hosted sessions in their backyards during a pandemic, I knew we needed to find out the strategy behind it. Terry Lin, an industrial designer plus former Walmart.com merchandiser and Co-Founder & Chief Design Officer at Outer, joined Lauren Liva and Peter to talk nanoinfluencers, Shark Tank, and the ABCDEs of company culture that is creating a new global brand in outdoo...

Servant Leadership Powers Digital Evolution and Performance at J&J, with Matt Fantazier, Director, Digital Experience at Johnson & Johnson Consumer Health

Throughout a 15 year career at Johnson & Johnson, Matt Fantazier, has careened from Finance, to Brand Management and now Director, Digital Experience at Johnson & Johnson Consumer Health. Each stage of that journey has informed a way of working as a servant leader, helping teams prioritize, execute and focus on the right metrics to drive the right business result. Matt joined Lauren Livak and Peter to talk us through his career journey and the set of skills and focus areas required to drive r...

Math, Magic, and Art: Optimizing for Growth in D2C, with Aaron Zagha, CMO at Newton Baby

Excelling at ecommerce and digital marketing takes a certain combination of diverse skills, often difficult to find in one human being. Aaron Zagha, CMO of Newton Baby, thinks of it as a mix of math, magic, and art. Aaron joined Lauren Livak and Peter to walk us through how that mix shows up in the daily battle for consumer delight, well-rested babies, and optimizing for total growth at Newton Baby.

Math, Magic, and Art: Optimizing for Growth in D2C, with Aaron Zhaga, CMO at Newton Baby

Excelling at ecommerce and digital marketing takes a certain combination of diverse skills, often difficult to find in one human being. Aaron Zagha, CMO of Newton Baby, thinks of it as a mix of math, magic, and art. Aaron joined Lauren Livak and Peter to walk us through how that mix shows up in the daily battle for consumer delight, well-rested babies, and optimizing for total growth at Newton Baby.

Crypto, Web3, Blockchain, NFTs: A Primer for Brands, with Justin King, Chief Evangelist at Salsify

The internet as we know it is in the midst of massive change. The buzzwords abound - blockchain, crypto, Web3 NFTs. It all adds up to a new way that people connect, interact and transact with each other digitally. It will have significant impacts on marketers, but many of those impacts and their timing are yet unknown. It seems like now is the perfect time to begin an extended conversation about what these shift and innovations are, and what they might mean for brands now and in the years and...

How to be a Beast on Amazon, with Kiri Masters and Caroline Adams from digital marketing agency Bobsled Marketing

Beating the competition on any digital channel, but especially Amazon, is not a set it and forget it exercise. From their deep expertise as the Amazon digital marketing agency of record for over 125 brands, the team at Bobsled marketing has developed a POV on what it takes to succeed on Amazon. And the measurement of maturity makes you a caterpillar, spider, chameleon, or Lion. Kiri Masters and Caroline Adams from Bobsled Marketing brought to the podcast their Amazon evolutionary scale from a...

What Sheep and Ecommerce Leaders Have in Common, with Chris Perry and Oskar Kaszubski, cofounders of firstmovr

No question, being an ecommerce leader is one of the most challenging jobs in commerce. You need people that are on your side - shepherds, you might say, that get how hard it is and spend a lot of time thinking about how to help. Chris Perry and Oskar Kaszubski, cofounders of FirstMovr, have sat in that seat across brands such as Kelloggs, Reckit, WellPet, Kimberly Clark and Mondelez and now spend their days on education and change management advisory through their firm FirstMovr (there no e ...

Introducing the Content Strategy Pillar of the Digital Shelf Playbook with Anu Bliss, General Manager, eCommerce Practice, The Emerson Group

Welcome, everyone, Peter Crosby, executive director of the Digital Shelf Institute here. Welcome to the 7th webinar in our 10-episode Digital Shelf Playbook Series, and the first of 2022. Continual optimization of the product page is the holy grail of driving discovery, conversion, and brand impressions and loyalty in this digital-first age. But in reality, you can’t optimize everything at all times. Choosing where you place your investments and doing it efficiently and with transparency take...

Leverage the power of authentic user-generated video content, with Ajay Bam, CEO & Co-Founder, Vyrill

Today, Shoppers are creating post-purchase videos on over 35 platforms in 89 languages. Each of those represents an opportunity to amplify an influencer’s voice or learn from them. But how do you discover, amplify, and drive conversion through the right videos on the right product pages and channels? Ajay Bam, CEO & Co-founder of Vyrill, has created a platform that watches & listens to millions of videos online so you don’t have to. Ajay joined Peter and Lauren Livak to tell us how.

The Top 5 Issues of the Digital Leader Newsletter, with John Rossman, Author of the Bestseller “The Amazon Way” and Managing Partner at Rossman Partners

It’s 2035. When you get there, what is it you wish you would have done as a leader in commerce for your organization now to prepare to win in that future? John Rossman, Author of the Bestseller “The Amazon Way” and Managing Partner at Rossman Partners, is spending every week spinning out a newsletter offering the practices, metrics, and skills you can use to make sure your 2035 self isn’t mad at you. The newsletter is called The Digital Leader, and John joined Peter to talk about his top-per...

Deep Dive: The Future of PIM, with Rob Gonzalez and Peter Crosby

The product information management (PIM) category is at a pivot point with Forrester, IDC, and Ventana Research all releasing analyst reports in 2021. The report leaders have changed several times in the last 10 years as the evaluation criteria for PIM has been rewritten by analyst firms and buyers, reflecting that a new and volatile market has been emerging. In this podcast presentation of a recent webinar, co-hosts Rob Gonzalez and Peter Crosby discuss what has happened over the last deca...

It’s not about the Fuel, it’s about the Friction, with Professor David Schonthal, co-author of The Human Element: Overcoming the Resistance That Awaits New Ideas

Leaders of digital and ecommerce are always trying to influence the adoption of new ideas - new products and brands by shoppers, and new ideas for how internal teams must transform to both meet the challenges of a shopper-led buying journey and to maximize growth. David Schonthal, professor of Innovation & Entrepreneurship at the Kellogg School, is co-author of The Human Element: Overcoming the Resistance That Awaits New Ideas. For every marketer that’s been brought up on The Law of Attracti...

Yes, it’s Possible: Global Digital and Ecommerce Education at Scale, with Antoine Borde, Global Ecommerce Director for Danone, and Ian Jentgen, Sr. Vice President at online training provider Circus Street.

A podcast topic so important we needed two guests to do it justice! The role of the ecommerce leader extends beyond ecomm strategy and performance to being the educator for the rest of the organization. Education that is critical to driving the business and mindset shifts required to achieve maximum growth and efficiency. And that takes a village. That’s why Lauren Livak and Peter were excited to welcome Antoine Borde, Global Ecommerce for Danone, and Ian Jentgen, Sr. Vice President at online...

Tapping into the Long Tail of Consumer Loyalty, with Wes Schroll, CEO & Founder, Fetch Rewards

With acquisition costs rising and margins tightening, expanding the value of the customers you already have is the new growth strategy. Now with more app users than Starbucks, closing in on 12 million in the US, Fetch Rewards is supercharging the ongoing engagement of consumers with their favorite brands. Wes Schroll, CEO & Founder, Fetch Rewards, joined the podcast to talk about the opportunities available to brands to both monetize and innovate through creating loyalty at scale. Plus, it’s ...

INTERVIEW: The Rising Importance of First Party Data, with Shelley Bransten, Corporate Vice President, Global Retail & Consumer Goods Industries at Microsoft

For brands to tell stories and connect with consumers personally and at scale, the right first party data is increasingly becoming the essential fuel. Shelley Bransten took the learnings  at top retailers like Smith & Hawken, Williams Sonoma, and 15 years leading customer marketing at the Gap, and is now applying them for the entire industry through her role as the Corporate Vice President, Global Retail & Consumer Goods Industries at this scrappy little startup called Microsoft. Essentially...

People + Process + Tech: How KEEN is driving omnichannel success in a digital-first world, with Matt Krueger, Vice President, Global Marketplaces & Pure Play at KEEN

When Covid accelerated the importance of digital, hybrid footwear brand KEEN was ready. Not that it wasn’t hard, but they had already been making the investments in digital channels, digital and data teams, and the organization and processes to do it at a global scale, driving success both online and in-store. Matt Krueger, Vice President, Global Marketplaces & Pure Play at KEEN, joins Peter and Rob to talk about the foundations they built, and where they expect those innovations to take the...

Interview: The Technology Strategy for a Digitally Resilient Organization, with Professor Gerald Kane, co-author of The Transformation Myth

Business Professor Gerald Kane of Boston University, along with his co-authors, found themselves in the middle of a pandemic conducting deep research through hundreds of interviews with executives that resulted in new scholarship around thriving through disruption. This is part 2 of Peter’s conversation with Professor Kane, focused on the necessary capabilities to thrive, and how the right technology choices can enable those qualities. Here is the link to Gerald Kane's book:  https://www.am...

Webinar: Navigate Change Management, with Lauren Livak, Director of the Digital Shelf Institute and Chris Parsons, President of the Americas, Mayborn Group

Anyone who spends their day in the trenches of ecommerce and digital transformation knows that the only constant is change. Not only change within their teams and processes, but driving the changes that must happen across the business in order to achieve maximum growth and profitability. Leaders in ecommerce must therefore also become experts in the processes and politics of change management. This is a podcast presentation of a recent Digital Shelf Playbook series webinar, featuring two exp...

Interview: Measuring the Business Impact of Brand in the Digital Age, with Maggie Gross, Head of Strategy for The Studios at Deloitte Digital

As the consumer is increasingly in charge of how, where, and when they discover, research, and buy, the ways in which your brand comes to life for them has shifted and multiplied dramatically. More than ever, brand marketers need to articulate an evolved brand strategy and, to receive the proper investment, prove its worth to the bottom line. Maggie Gross, Head of Strategy for The Studios at Deloitte Digital, armed with tons of category data, has created a new way to measure the value of bra...

Interview: Retail Worth Remarking On, with Steve Dennis, bestselling author of Remarkable Retail

“Sadly, quite a few retailers picked an especially bad time to be boring.” Steve Dennis, has spent decades in the strategy seat at retailers such as Neiman Marcus and Sears,as well as trusted advisor to the retail, fashion and luxury industries through his consulting firm Sageberry Consulting. He shares his knowledge with the industry as a keynote speaker, his column for Forbes and, most recently, the second edition of this bestselling book, Remarkable Retail. Post-ish Covid, his book revisi...

Webinar: Tackle Ecommerce Education & Understanding Across Your Organization, with Lauren Livak, Director of the Digital Shelf Institute and Carrie Mesing, director of digital consumer experience at Danone

Everyone charged with leading ecommerce success also finds themselves cheerleaders, the coaches, and definitely the educators for the shifts that must happen across the business to achieve maximum growth and efficiency.  THis is a podcast presentation of a recent Digital Shelf Playbook series webinar, featuring two experts who are deeply experienced in driving this process across multiple organizations. Lauren Livak, who ran North American Digital shelf strategy at Johnson and Johnson and is...

Interview: Building the Moat around Middle Market Manufacturers, with Eric Roth, Managing Director at MidOcean Partners

Building and growing a middle market manufacturer and retail company is a challenge not for the faint of heart. But entrepreneurial passion and grit matched with operational expertise can lead to outstanding differentiation and growth. That’s the investment thesis of MidOcean partners, a private equity firm focused on transformative growth opportunities in middle-market consumer and business services companies.  Eric Roth, Managing Director at MidOcean Partners, joined Rob and Peter to talk ...

Assessing Data and Content Readiness for Your Digital Transformation Journey, with with Lauren Livak, Director of the Digital Shelf Institute and Barbara Jenny-Wilson, Director of Digital Content Programs at Coty

Preparing content for the digital shelf, or in truth, all the digital shelves, is a process, organizational, and technical challenge. Not for the faint of heart. This is a podcast presentation of a recent Digital Shelf Playbook series webinar, featuring two experts who are deeply experienced in driving this process across multiple organizations. Lauren Livak, who ran North American Digital shelf strategy at Johnson and Johnson and is now the Director of the Digital Shelf Institute and Barbar...

Deep Dive: Post Pandemic Shopping Reflections and DTC Trends

In ecommerce, industry trends are really just the sum total of individual consumer behaviors. Rob and Peter take a look at trends in how  DTC and consumer shopping experiences evolved during the pandemic, and how those shifts impact acquisition, loyalty, and  who decides what your brand is. Plus, the world's cutest puppy is identified.

Develop a Winning Team for the Digital Shelf, with Lauren Livak, Director of the Digital Shelf Institute and Sheri Stoller, Director of Ecommerce at Trilliant Food and Nutrition

Until our robot overlords take over, winning on the digital shelf requires the right team of people. What is the mix of hard and soft skills that team members need to have to deliver and thrive in a rapidly changing and critical sector of the business? Lauren Livak, who ran North American Digital shelf strategy at Johnson and Johnson and is now Director of the Digital Shelf Institute, teamed up with Sheri Stoller, Director of Ecommerce at Trilliant Food and Nutrition in a recent Digital Shelf...

Search Optimization in an Era of Private Brands and Retailer Ad Platforms, with Nathan Rigby, co-founder of Analytic Index

Anyone in on the early days of ecommerce knows the name One Click Retail. They created the seminal platform for ecommerce measurement, sales analytics and search optimization, one that was acquired by Edge by Ascential in 2016. Nathan Rigby and his founding partner have teamed up again to raise the bar on ecommerce analytics and data-driven decision making with their new company, Analytic Index. Nathan joined Rob and Peter to talk about private brands, retailer ad platforms, the new science o...

The Art and Science of a Digitally Resilient Organization, with Professor Gerald Kane, co-author of The Transformation Myth

There is no question that our future will continue to be one of disruption. Either acute disruption, like COVID, or chronic disruption, like the emergence of digital technologies across industries and use cases. So the question isn’t a matter of will there be disruption, but what do leaders do in response? Business Professor Gerald Kane of Boston University, along with his co-authors, found themselves in the middle of a pandemic conducting deep research through hundreds of interviews with ex...

Adopt a Process to Support Your Market Growth and Agility, with Lauren Livak, Director of the Digital Shelf Institute and Lizbeth James, eBusiness Director, Nestlé

In a business dictated by an algorithm, designing a fluid, flexible process to get products ready for ecommerce and built out with content is essential.  Lauren Livak, who ran North American Digital shelf strategy at Johnson and Johnson and is now Director of the Digital Shelf Institute, has embarked on a ten episode series of webinars with new research and executive conversations. The content is so foundational to any leader plotting their digital shelf strategy, that we will be presenting ...

A Revolution in Data-Driven Digital Shopping in the Cannabis Industry, with Socrates Rosenfeld, CEO at Jane Technologies

The local brands called out in this episode were SCVA and Caring Kind.  Cann was the national beverage brand.

Plotting your Journey through the DSI’s Digital Maturity Curve, with Joe Gaudreau, head of the Commerce Strategy Team at Salsify, and Lauren Livak, Director of the Digital Shelf Institute

The journey to winning on the digital shelf can not be made in weeks, or months, but years. To manage expectations, the right outcomes, and your sanity, it is vital to understand where you and your company are on that journey, and what the right next steps are to  move along a maturity curve towards operational and performance excellence. Experts from Salsify and the DSI teamed up to articulate a Digital Shelf Maturity Curve, and they presented it in a recent webinar. The content is so found...

Building the most impactful consumer products company of the next century, with Arturo Aranda, Director of Brands, Brand Central at Thrasio

Thrasio often gets lumped into the  “Amazon seller aggregator” category. But when you talk to them, that’s just the how. Here’s their mission:”to be the most impactful consumer products company of the next century.” A key part of achieving that mission is creating  and expanding thousands of global brands at scale. The man in charge of  that part of the  mission  is Arturo Aranda, who brings his experience leading creative at BBDO, Facebook, MRM/McCann, working with some of the biggest brand...

How We Drive Maximum Growth Needs to Change, with Molly Schonthal, founder of the Digital Shelf Institute Executive Forum, and Chris Perry, Chief Learning Officer at firstmovr

When one ecommerce executive from a global brand tells you they are pushing for a radical rethinking of the beliefs that have driven growth for decades at their company, it’s an interesting anecdote. When 10 executives tell you the same thing, it’s a research project. When Molly Schonthal, founder of the Digital Shelf Institute Executive Forum, and Chris Perry, Chief Learning Officer at firstmovr, started hearing similar anecdotes and data points around shifts from members  of the Executive ...

Caution: Retail Media Might Make You Lazy, with Eric Heller, formerly founder of Marketplace Ignition and Chief Knowledge Officer, Amazon COE at WPP

In the early days at Marketplace Ignition, one of the first marketplace strategy consultancies, the question founder Eric Heller heard repeatedly from his biggest client was “What do I do next?” In some ways, very little has changed. Winning the algorithm requires constant attention, and the new shiny object of retail media should not obscure that fact. Eric, who sold Marketplace Ignition to Wunderman in 2017 and went on to become WPP’s Chief Knowledge Officer for their AMazon Center of Exce...

Driving Loyalty and Growth through the Post-Purchase Consumer Journey, with David Morin, Sr. Director, Retail + Client Strategy at Narvar

Is Loyalty the new CAC? The Post Purchase Consumer Journey represents an multi-staged opportunity to drive loyalty and customer lifetime value, deriving greater margin from the investment in D2C. David Morin, Sr. Director, Retail + Client Strategy at post-purchase platform provider Narvar joined Peter to bring to life the various stages of the post-purchase journey and how brands are intensifying their focus to drive trust, transparency, and advocacy, and making every customer feel like thei...

Manage Your Amazon Business the Same Way Amazon Does, with Andrew Hamada, co-founder and CEO, Reason Automation

Inside Amazon, vendor managers are renowned for having vast amounts of data at their fingertips to fine tune performance and, famously, drive negotiation with their brand manufacturer partners. Imagine if you could go to those negotiations, or better yet, fine-tune your Amazon business every day with your own set of financial, retail, advertising, and brand data out of Amazon systems. The team of ex-Amazonians at Reason Automation have set out to provide just that. Rob and Peter sat down with...

Building Scalable, Sustainable Digital-First Omnichannel Brands, with Rich Simpson, Senior Vice President, Customer Development, North America & International at Maesa

What do Drew Barrymore, Mindy McKnight, Taraji P. Henson, and Priyanka Chopra Jonas all have in common, besides being famous, talented, and beautiful? They are building successful brands with beauty brand incubator Maesa. They also all work with Rich Simpson Senior Vice President, Customer Development, North America & International at Maesa. Rich is charged with building a repeatable, scalable, sustainable process to grow Maesa’s brands in a digital-first omnichannel world. It’s challenging, ...