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Tapping into the Long Tail of Consumer Loyalty, with Wes Schroll, CEO & Founder, Fetch Rewards
Unpacking the Digital Shelf
English - January 04, 2022 14:45 - 36 minutes - 33.5 MB - ★★★★★ - 63 ratingsManagement Business Marketing digital shelf b2b amazon ecommerce dam enhanced content pxm retail b2c target Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
With acquisition costs rising and margins tightening, expanding the value of the customers you already have is the new growth strategy. Now with more app users than Starbucks, closing in on 12 million in the US, Fetch Rewards is supercharging the ongoing engagement of consumers with their favorite brands. Wes Schroll, CEO & Founder, Fetch Rewards, joined the podcast to talk about the opportunities available to brands to both monetize and innovate through creating loyalty at scale. Plus, it’s fun!