Unpacking the Digital Shelf
263 episodes - English - Latest episode: 1 day ago - ★★★★★ - 63 ratingsLet’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org
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Episodes
Insights from Ecommerce in Asia, with Rebecca Xing, CEO at Trustana
April 22, 2024 11:00 - 38 minutes - 35.6 MBEcommerce in Asia is such a vibrant mix of unbelievable scale, rapid innovation, and distinct cultures that together become a fascinating source of case studies for other markets to mine for opportunity. Not everything translates, but there is a deep well of experimentation and execution to learn from. Rebecca Xing, CEO of Trustana, joined the podcast from Singapore to share with the DSI audience the trends and opportunities in the Asia market that deserve the attention of brands looking to ...
Those Silos Ain’t Gonna Bust Themselves, with Diana Macia, Director of Global Omni-Commerce Capabilities at Kellanova
April 15, 2024 11:00 - 24 minutes - 22.5 MBOur 250th Episode, LIVE from the 2024 Digital Shelf Summit!
The Scoop from CAGNY, with Russ Dieringer, Founder and CEO of Stratably
April 08, 2024 11:00 - 33 minutes - 30.9 MBThe annual CAGNY event in New York, is a rich opportunity to get the pulse of CPG CEOs and CFOs, and identify business trends and areas of focus that will impact the industry up until the next CAGNY. We had a secret correspondent in the room to capture all the details. We are delighted to welcome Russ Dieringer, Founder and CEO of Stratably, back on the podcast to summarize the shifts we can expect from some of the largest companies on earth, and the takeaways for you.
How to Activate a Killer Brand, with Natalie Cotter, Sr. Director, Digital Retail at Liquid Death Mountain Water
April 01, 2024 11:00 - 28 minutes - 26.2 MBStanding out in a crowded beverage market takes creativity, endless energy, and, at least in one case, a passion for murder. I’m talking of course about the brand Liquid Death, which has grown from an Amazon listing in 2019 to a massive online presence as well as showing up behind 110,000 brick and mortar doors. The bond they have created between the Liquid Death brand and their “humans”, as they call their consumers, is truly remarkable. Natalie Cotter, Sr. Director of Digital Retail at Liqu...
Best-in-Class Data Governance Takes a Community, with Lindsay Savage, Sr. Director, Business Platforms & Data Governance at Georgia-Pacific
March 25, 2024 11:00 - 40 minutes - 37.2 MBAccurate, complete, reliable data is the enabler of all business operations, and particularly so in commerce. The trick is to create a set of people, processes, and technology that is set up for for success every day, month, and year. After spending more than a decade at the center of the data governance process at Georgia Pacific, Lindsay Savage, their Sr. Director, Business Platforms & Data Governance, graciously agreed to join the podcast to share the organization, process, and community t...
How to Be a Big Bet Legend, with John Rossman, co-author of Big Bet Leadership: Your Transformation Playbook in the Hyper-Digital Era
March 18, 2024 11:00 - 38 minutes - 35.2 MBThere’s a distinct sense that we are at the precipice of another era-defining change in commerce, business, and even societies. A moment where leaders will be called to envision and enable the big transformations necessary to survive and thrive through these changes. In business, we call that making Big Bets, and getting good at them is more critical than ever. That’s why John Rossman, author of The Amazon Way and Think Like Amazon, has co-authored with Kevin McAffrey, former strategy head at...
How to Access and Measure Retail Media Networks in the Wild West Era, with Andreas Reiffen, CEO & Co-Founder, Crealytics
March 11, 2024 11:00 - 30 minutes - 28 MBMore and more retailers are bringing their retail media networks online in 2024, which is both a management and measurement challenge for brands, but also a significant potential early advantage for those who figure out how to manage it. Andreas Reiffen, CEO & Co-Founder of retail media supply side platform provider Crealytics, joined the podcast to share how brands can tap into solutions and providers that can ease access and management, and brings insights into how, as ROAS dies, more blun...
You Have Best-In-Class Digital Content, BUT is it Effective?, with Shazer Baig, Ecommerce Director at L’Oreal, Mike Black, CMO at Profitero, and Kathleen Harrington, Vice President, Digital Merchandising at Hasbro
March 04, 2024 12:00 - 56 minutes - 52.2 MBContent is understandably a key focus for digital leaders: it's the first thing consumers see and a key factor in their decision-making. Brands have placed a renewed emphasis on creating best-in-class content, but they're also questioning what content levers they need to pull to sway potential buyers. After extensive research and in-depth interviews with digital leaders, The Digital Shelf Institute & Profitero have found that it takes much more than producing great content to effectively conv...
The Funeral Preparations for the Death of the Cookie Must Start Now, with Jeff Greenfield,CEO at Provalytics
February 26, 2024 12:00 - 39 minutes - 35.8 MBWell, folks, this is it. 2024 is actually the year the cookie finally dies. No more reprieves. And that means you need to get really serious about the steps you need to take to build out the new data that tells you what’s working, what’s not, what to test, and where to invest. Jeff Greenfield,CEO at Provalytics, has done these deep dives with hundreds of clients, and came to the podcast armed to the teeth with advice and best practices about how to prepare for the cookie’s funeral.
2024: The Year of OMNIGEDDON!, with Chris Perry, Chief Learning Officer at firstmovr
February 19, 2024 12:00 - 46 minutes - 43 MBThe opportunity to take full advantage of growth opportunities of the next few years will come from evolving your strategies and tactics to be fully omni - yes, it’s time for OMNIGEDDON! Chris Perry, Chief Learning Officer at firstmovr, joins the podcast to share new research around the best practices in omnicommerce that will make sure your organization is set up to take full advantage of what he calls Boomsday. (instead of Doomsday, get it?) Anyway, Chris joined the podcast to explain just...
Driving PDP Performance Through Authenticity at Scale, with Tom Logan, Co-founder & CEO at Cohley
February 12, 2024 12:00 - 42 minutes - 38.6 MBThe data is clear - in the age of authenticity, user generated content is a critical component in driving higher conversion rates, satisfaction, and loyalty on product pages and social media channels. Executing it at scale can be the challenge. That’s why we invited Tom Logan, Co-founder & CEO at content generation and testing platform provider Cohley to join the podcast and share some best practices around testing, scaling, and maximizing the sales impact of your user generated content strat...
Predictions for 2024 in Ecommerce, with Andrea Leigh, Founder & CEO, Allume Group
February 05, 2024 12:00 - 37 minutes - 34.8 MBEvery quarter, the ecommerce education consultancy Allume Group consolidates the output of expert conversations, annual reports, and the latest data to create their Allume Insider report, or AIR. It’s chock a block full of the most current insights into the present and future of ecommerce. Andrea Leigh, Founder & CEO of Allume Group rejoins the podcast with ecommerce predictions for 2024 based on their research.
Attribution is Dead. Long Live Statistical Modeling, with Meghan Corroon, Founder and CEO at Clerdata
January 29, 2024 12:00 - 35 minutes - 32.9 MBThe data sources that the industry has used to measure the performance of media are disintegrating around us. Basically, attribution is dead. And the slowness, expense, and limitations of media mix modeling is not up to this moment of needing to drive both top line and bottom line growth with media investments. What will replace it? Meghan Corroon, Founder and CEO Clerdata, along with her mighty team of statistical modeling and data science brains, have a very compelling new SaaS-based, real-...
No data, No Dollars: Lessons from DCG’s Retail Media Benchmark Report, with Gregor Murray, VP of Strategy, Digital Commerce Global
January 22, 2024 12:00 - 43 minutes - 39.7 MBThe three middle phases of Gartner’s Technology Hype Cycle are the Peak of Inflated Expectations, down into the Trough of Disillusionment, then up to the Slope of Enlightenment. When it comes to retail media, I think we are somewhere on our way down into the trough. But digital commerce advisory firm Digital Commerce Global, or DCG, has put out a retail media benchmark report that might just get us started towards the slope of enlightenment. Gregor Murray, VP of Strategy, Digital Commerce Glo...
Unlocking Peace, Power, and Impact by Owning Your Identity at Work, with Amazon Best-Selling Author Tricia Montalvo Timm
January 15, 2024 12:00 - 47 minutes - 43.1 MBThis is how Tricia Montalvo Timm started a LinkedIn Post that would change her life: “My mom is from El Salvador. My dad is from Ecuador. I am Latina.” It was the first time she had ever posted anything publicly about her heritage. That post was actually the early midpoint in a journey of years that completely changed the way she showed up to herself, in her family and personal relationships, and her career. Which dramatically changed the impact she would have on the people and the companies ...
Streamlining and Optimizing the Content Supply Chain, with Gloria DeCoste, Director of Omni-channel Marketing at Nestle USA
January 08, 2024 12:00 - 35 minutes - 32.5 MBFrom her perch as Director of Omni-channel Marketing at Nestle USA, Gloria DeCoste leads a small but mighty team managing over 300 channels in the daily battle to win the digital shelf. Gloria joins the podcast to describe the mindset, process, and intense cross-functional collaboration required to get baby SKUs to market and make ‘em fly with a focus on everything that her and her team does is in service of delivering great consumer experiences
The Walmart Marketplace: "Copy & Paste" is a Waste, with Kiri Masters, Head of Retail Marketplace Strategy at Acadia and Tom Spaven, VP of Marketing at Good Wipes
January 01, 2024 12:00 - 57 minutes - 52.3 MBWalmart.com has become an attractive marketplace channel for brands to consider. The trap that many brands fall into, however, is to simply "copy and paste" their Amazon product content and advertising strategy. But Walmart's platform is different in several fundamental ways, such as how products are ranked in organic search. This podcast is an audio version of a recent DSI webinar featuring Kiri Masters, Head of Retail Marketplace Strategy at Acadia and Tom Spaven, VP of Marketing at Good Wi...
2024 Challenges and Opportunities: Insights from CPG Boardrooms, with John Carroll, President Digital Commerce and Analytic Services at Acosta Group
December 18, 2023 12:00 - 32 minutes - 30.2 MBGuest John Carroll, with deep experience in CPG from executive roles at P&G and Coca Cola, and now in his role as President of Digital Commerce and Analytic Services at Acosta Group, has spent decades watching trends, interpreting data and leading the way in consumer innovations and back office processes and planning. He joins the podcast to distill that experience in CPG Boardrooms to give his perspective and advice on planning and executing for incremental growth and controlling costs in th...
Real-World Examples of How Top Brands are Using AI on the Digital Shelf
December 11, 2023 12:00 - 1 hour - 56 MBAI’s impact on e-commerce continues to grow with many brands using test-and-learn approaches with AI in their content creation, testing, syndication, and digital shelf optimization practices. Those who aren’t taking advantage of AI-based tactics risk falling behind the competition, but they’re surrounded by questions about how to get started with AI and what the new era of content creation will look like. In this audio rebroadcast of a recent Digital Shelf Institute webinar hosted by Lauren L...
Integrate Your Retail Media and In-store Campaigns for Better Results, with Paul Brenner, SVP, Retail Media and Partnerships at Vibenomics and Nate Pinkston, Head of Growth at Microsoft Retail Media
December 04, 2023 12:00 - 41 minutes - 38.1 MBHow would you like your retail media or in-store shopper marketing campaigns to result in 40% better spending per household and 50% increased share of category? Results like that, it turns out, can happen when you make both those strategies come together into an integrated shopping experience for the consumer. Paul Brenner, SVP, Retail Media and Partnerships at Vibenomics and Nate Pinkston, Head of Growth at Microsoft Retail Media stopped by the podcast to bring to life the strategy, executio...
A Collaborative Mindset in Highly Pressurized Times, with Kenji Gjovig, Managing Director at Bayfield Consulting
November 27, 2023 12:00 - 26 minutes - 24 MBFrom his time aboard submarines in the US Navy to decades of work in retail, at Sam’s Club, Albertson’s and now Rite Aid, Kenji Gjovig has spent a lot of time leading in highly pressurized circumstances. It is clear that for brands and retailers to achieve top line and bottom line growth in these uncertain economic era, the ability to collaborate at scale is an indispensable skill. Kenji joined the podcast to share decades of experience driving collaborative transformation in resource-constra...
From No Regrets Bets to Operational Transformation: Crafting an AI Strategy to Win Big, with Mike Monroe, Managing Director at Deloitte Digital
November 20, 2023 12:00 - 38 minutes - 35.1 MBMore efficiency and more growth - the often conflicting pressures of business today seem unrelenting, especially on the digital shelf. Mike Monroe, Managing Director at Deloitte Digital spends countless hours in C Suites and with teams at brands defining the strategies, processes, tech stacks, and experience innovations that lay the foundation for a more profitable future. The ingredients to scale a content supply chain to both continually optimize for performance today while investing in an...
Ozempic Hot Take: What Impact will GLP1 Drugs Have on the CPG Industry, with John Carroll, President Digital Commerce and Analytic Services at Acosta Group
November 13, 2023 12:00 - 28 minutes - 26.4 MBWhen the new class of GLP1 drugs like Ozempic and Wegovy came onto the market, grocery stocks took a big hit, in anticipation that people on these drugs would snack less and pull down unit sales. An overreaction to be sure, but John Carroll, President Digital Commerce and Analytic Services at Acosta Group, has spent time in CPG boardrooms discussing what the future impact and opportunities of a commercialized version of this drug might look like, and shared this point of view. Rob Gonzalez ha...
Wringing Performance out of Amazon Marketing Cloud, with Ross Walker, Retailer Marketplaces Paid Media Team Lead at Acadia
November 06, 2023 12:00 - 33 minutes - 31.1 MBWith market share and profitability becoming ever more important in this economic era, using data to get more revenue juice out of every marketing squeeze is on the top of everyone’s list. Today’s guest thinks that a good amount of that juice can come from a savvy use of Amazon Marketing Cloud. Ross Walker, Retailer Marketplaces Paid Media Team Lead at Acadia, joined the podcast to walk us through the data that will drive the business metrics you want from your Amazon marketing campaigns. Tri...
Takeaways from the Q3 Allume Group EIQ Report, with Andrea Leigh, Founder & CEO, Allume Group
October 30, 2023 11:00 - 40 minutes - 37.2 MBEvery quarter, the ecommerce education consultancy Allume Group consolidates the output of expert conversations, annual reports, and the latest data to create their Ecommerce Insider Quarterly report, or EIQ. It’s chock a block full of the most current insights into the present and future of ecommerce. Andrea Leigh, Founder & CEO of Allume Group rejoins the podcast for her takeaways from their Q3 research.
Is Ecommerce Still Where the Growth Is Coming From? With Russ Dieringer, Founder and CEO of Stratably
October 23, 2023 11:00 - 33 minutes - 30.7 MBConventional wisdom is that ecommerce is no longer the growth engine of the business when percentage growth rates slumped after COVID. But is that really true? Wouldn’t some deep dive data be super helpful at this moment to help inform your forecasts and budgeting for 2024? Russ Dieringer, Founder and CEO of Stratably, thought so and so created an Etailer Index to help retailers and brands predict how much eCommerce will grow in the future and therefore what role it should play in their strat...
Data on the Future Shopper, with Naji El-Arifi, Head Of Innovation & Hugh Fletcher, Global Marketing Director and Thought Leadership Lead at Wunderman Thompson Commerce & Technology
October 16, 2023 11:00 - 34 minutes - 31.2 MBNo matter how much we’d like them to stand still for just one freaking minute, consumers keep changing. And its really crucial for you to keep up with their moves, or better yet, anticipate them, in order to drive innovation on the digital shelf in the right direction. That’s why the smart folks from Wunderman Thompson Commerce & Technology have put out their 7th Annual Future Shopper report, and their Head of Innovation, Naji El-Arifi, and Hugh Fletcher, their Global Marketing Director and T...
Selling on TikTok - This Time, for Real, with Taylor Siegel, Associate Director of Commerce Client Services at MRM Commerce
October 09, 2023 11:00 - 32 minutes - 29.4 MBSo Gartner has this thing called a Hype Cycle, where tech goes from a Peak Of Inflated Expectations, to the Trough of Disillusionment, to the Plateau of Productivity. And I feel like Social Commerce just keeps careening back and forth from the peak to the trough. Could TikTok’s new shopping investments represent a moment where over the next few years we break through to the plateau? Taylor Siegel, Associate Director of Commerce Client Services at MRM Commerce, leads the Social Commerce Practi...
Amazon is Shifting Ownership for Growth Entirely to You - What Do You Do?, with Martin Heubel, founder of Amazon consultancy Consulterce
October 02, 2023 11:00 - 42 minutes - 38.9 MBAmazon is on an at-all-costs transformation to drive costs out of their business, squeeze the most out of marketplaces, and automate as much of their relationships with their suppliers as possible. According to Martin Heubel, founder of Amazon consultancy Consulterce, that means they are leaving the pesky details of growing your category and your top-line and bottom-lline growth to you. And that requires strategic shifts on your part over the next few years if you are to achieve profitable gr...
Ecommerce for CEOs, with Dean McElwee, Director of Global Ecommerce Collaboration, Stanley Black & Decker
September 25, 2023 11:00 - 45 minutes - 41.8 MBHow’s this for a book review: “A fast, easy read filling in my eCommerce gaps… IMO, a must-have for all busy CEOs, C-suite Leaders and anyone in the company (i.e. All) wishing to optimize eCommerce opportunities and anticipate potential issues.” Nice review for a great new book, and we had to have that author on. Dean McElwee is the Director of Global Ecommerce Collaboration at Stanley Black & Decker, and brings deep ecomm experience from other global brands such as Kellogg, Nestle, and Coca ...
IAB/MRC Issues New Retail Media Guidelines, Jeffrey Bustos, VP Measurement Addressability Data IAB, Kelly Kachnowski, VP of Commercial Development the Mars Agency, & Michael Schuh, VP of Media Strategy & Product at Kroger Precision Mktg.
September 18, 2023 11:00 - 50 minutes - 46 MBWe come bearing great news for the industry: the Wild West of Retail Media has just started on a path to get way less wild, and way more transparent, accurate, reliable, and secure. All thanks to the work of the IAB, the Media Rating Council and experts from across the industry. Yes, the IAB has released a landmark new set of guidelines for retail media and measurement, a significant step forward to help organizations quote “ensure compliance with privacy regulations, maintain transparency wi...
All the Store’s a Stage, with Arsen Avakian, CEO and Founder of Cooler Screens
September 11, 2023 11:00 - 43 minutes - 40.2 MBThere’s nothing more fun for us than bringing back an innovative guest two years later and seeing how their idea has blossomed to reality. The company Cooler Screens has spent more than five years setting the bar for creating human-centered digital experiences in physical stores. The combination of vision, strategy, and smart technology, along with innovative retailers and brand partners, is now bringing the ease, relevancy, and transparency of the digital world into a human’s shopping journe...
A Health Checkup for DTC, with Carina McLeod, CEO and Founder of Ecommerce Nurse Limited
September 04, 2023 11:00 - 41 minutes - 38.4 MBWith budgets tighter and pressure on profitability increasing, the decision on if, when, and how to execute a direct to consumer strategy is ever more challenging and fraught. We invited Carina McLeod, CEO and Founder of Ecommerce Nurse Limited, on the podcast to give us a health check on DTC, and how brands are adjusting their strategies in this next decade of the digital shelf.
A Guide to Bringing Data to your CFO Conversations on Digital Shelf Investments, with Mark Koster, Digital Shelf Strategist and Ilse Goverts-Van Kesteren, Lead Business Consultant, at Wunderman Thompso
August 28, 2023 11:00 - 41 minutes - 37.9 MBThe digital shelf is a part of the business that can have tremendous impact on both the top and bottom line, but also an area that still requires considerable investment to realize the full value potential. That makes your relationship with your finance business partner intensely critical for you to get both the flexibility and the support you need to build for efficiency and performance, with agility. Mark Koster, Digital Shelf Strategist and Ilse Goverts-Van Kesteren, Lead Business Consulta...
Unlock a Treasure Trove of Data to Measure Amazon DSP Performance, with Kiri Masters, Head of Retail Marketplace Strategy at Acadia
August 21, 2023 11:00 - 32 minutes - 29.4 MBWhen measuring Amazon DSP performance, if all you are looking at is ROAS, impressions, and views, you are not using the full range of metrics available to understand the impact of your spend across the full range of the consumer buying cycle. Kiri Masters, Head of Retail Marketplace Strategy at Acadia, recently published a report outlining 23 Amazon DSP performance metrics to measure, optimize, and communicate the impact of your campaigns, both on- and off-Amazon. Kiri joined the podcast to g...
The Crystal Ball for Retail Media Success is Taking Shape, with Aisha Khan, VP Strategy and Insights at Momentum Commerce
August 14, 2023 11:00 - 37 minutes - 34.6 MBAI, Machine learning, I know, I know, give it a rest, Crosby! Sorry, we can’t. There’s just too much freaking potential in it, so there’s value in spotlighting use cases that show potential for making your jobs easier and your performance better. One of those is how to make your investments in paid and organic search more predictive and strategic through better data and new metics. Aisha Khan, VP Strategy and Insights at Momentum Commerce, joins the podcast to share the crystal ball for Amazo...
AI Can Change the Scale and Impact of your Digital Shelf Program Right Now, with Steve Engelbrecht, Founder and CEO at Sitation
August 07, 2023 11:00 - 49 minutes - 45.2 MBOkay, yeah, so you need to pay attention to this AI thing. Steve Engelbrecht, Founder and CEO of Sitation, and his team have developed an AI tool that is capable of generating 15,000 product descriptions per hour for their enterprise customers, connected with their PIMs and the workflows to keep humans in the loop. And that’s just the tip of the iceberg. What does all this mean? Where is it going? What are the risks? Is this a job killer? Can it write my podcast intros? Steve provides some a...
Having a General Manager Mindset In Commerce, with Samir Bhavnani, VP of Sales, and Gopal Shah, Head of Product Marketing at CommerceIQ
July 31, 2023 11:00 - 28 minutes - 26.3 MBMore than ever, we are in an era of wanting to squeeze maximum omnichannel results out of every dollar spent and saved. That requires leaders in commerce to become a General Manager of the area they manage, driving incrementality across every level in the business. The team at CommerceIQ spends time with a lot of customers who are focused on the Great Squeeze, and Samir Bhavnani, VP of Sales, and Gopal Shah, Head of Product Marketing at CommerceIQ joined the podcast to share some valuable ins...
Winner Sells All: Amazon, Walmart, and the Battle for Our Wallets, with Jason Del Rey, Journalist and Author
July 24, 2023 11:00 - 39 minutes - 36.2 MBAnyone who has spent any time following the ecommerce industry and particularly Amazon and Walmart is familiar with the journalism of Jason Del Rey, who spent a decade at Recode documenting the transformation of retail, and also through his podcast Land of the Giants: The Rise of Amazon. He has now come out with a deeply researched and incisive book entitled Winner Sells All: Amazon, Walmart, and the Battle for Our Wallets, and he joined the podcast to share some insights of this most consequ...
Unit Growth Strategies, AI, and Negotiating Leverage: Takeaways from the Q2 Allume Group EIQ Report, with Andrea Leigh, Founder & CEO, Allume Group
July 17, 2023 11:00 - 40 minutes - 37.5 MBEvery quarter, the ecommerce education consultancy Allume Group consolidates the output of expert conversations, annual reports, and the latest data to create their Ecommerce Insider Quarterly report, or EIQ. It’s chock a block full of the most current insights into the present and future of ecommerce. Andrea Leigh, Founder & CEO of Allume Group rejoins the podcast for her takeaways from their Q2 research.
The People, Process, and Tech for Seamless Shopping, with Michael Klein from Klein4Retail Consulting LLC
July 10, 2023 11:00 - 39 minutes - 36 MBOmnichannel has always felt like an unsatisfying word, maybe slightly better than all the other bad options for describing what we are trying to achieve. Our guest today thinks of it from the consumer lens with the concept of seamless shopping. Michael Klein is a consultant who brings a wealth of experience as a retail buyer and merchandiser, and for the last 14 years at Adobe as Global Director, Industry Strategy & Marketing for Retail, Travel & Consumer Goods sectors. He joined us to talk a...
Retail Readiness to Drive Max Performance Across Paid, Organic, and Product Page Conversion, with Amanda Wolff, Head of Marketing at Flywheel Digital
July 03, 2023 11:00 - 26 minutes - 23.9 MBWringing the most out of your paid search, organic search, and content excellence programs must be a group activity across all the teams and agencies responsible, or brands risk wasting the investment in any one of them by underperformance in the others. Amanda Wolff, Head of Marketing at Flywheel Digital, joins the podcast with the innovations she has been seeing among leader brands to ensure that these functions are operating more as one, and less as three.
The Future of Stores is Happening Now, with Stewart Samuel, Director of Retail Futures at IGD
June 26, 2023 11:00 - 33 minutes - 30.8 MBRetailers all over the world are leaning into creating the next generation of store experiences that will drive increasing revenue. Global insight provider IGD recently published an in-depth study on the Stores of the Future that are happening today, centered on 5 themes of emerging trends in the grocery industry. Stewart Samuel, Director of Retail Futures at IGD, joined us on the podcast to lay out a few of the central themes and how the Future of Stores is coming to life today.
Building a Scalable and Effective DTC Capability, with Carter Jensen, Senior Manager Global eCommerce General Mills
June 19, 2023 11:00 - 56 minutes - 51.5 MBIn this environment, every brand is evaluating the channels they use and the investments they make to ensure they are getting the most out of their resources. This is certainly true for DTC, whether you are considering beginning a journey there, or for those brands who are in the journey and evaluating their strategy. This is an audio version of a webinar featuring of course Lauren Livak, Director of the Digital Shelf Institute, and Carter Jensen, Senior Manager Global eCommerce General Mills...
Earning the Right to Keep Texting Your Consumers, with Megan Trinidad, VP, Executive Creative Director at R/GA
June 12, 2023 11:00 - 23 minutes - 21.5 MBAs new customer acquisition becomes more challenging, more brands are looking for ways to increase each consumers’ lifetime value. Earning and keeping the privilege of SMS messaging your consumers is one of those high potential relationships that can drive loyalty, repeat purchases, and premiumization. Megan Trinidad, VP, Executive Creative Director at digital design and advertising agency R/GA, joined the podcast to provide insights on the new best practices that are driving meaningful resu...
Making Metrics that Matter Actually Matter, with Gregor Murray, VP of Strategy, Digital Commerce Global
June 05, 2023 11:00 - 40 minutes - 37.2 MBWe are in an era where some of the tactics of the past around supply chain efficiency and promotions may be losing their ability to achieve growth and profitability on the digital shelf. Often, shifting focus on the digital shelf metrics you are trying to move can lead to creative strategies that create demand and greater profitability. But what metrics? Gregor Murray, VP of Strategy at Digital Commerce Global joined the podcast to present their CSMART Digital shelf Metric Framework that can ...
Drawing a MAP Away from Pricing Erosion and Towards Brand Equity, with Rae Guimond, Director of Digital Shelf Strategy at PriceSpider
May 29, 2023 11:00 - 34 minutes - 31.6 MBAs everyone strives towards increasing profitability in ecommerce and omnichannel, exerting more control over pricing erosion is a key area of opportunity. Which brings us to the people, process and tech to pull that off, and that often means building out and enforcing a MAP policy. We invited Rae Guimond, Director of Digital Shelf Strategy at PriceSpider, to join the pod and lay out the why, whats and how of implementing and honing a MAP policy in this era of profitability.
Building Brand Power in Your Category, with Mike Friedberg, Director Of Ecommerce at Hinkley
May 22, 2023 11:00 - 30 minutes - 28.3 MBHinkley is a family-owned, premium decorative lighting company being run by its 4th generation. To win in their category, they have invested not only in best in class product and lifestyle photography, but also in a super thoughtful and ambitious digital shelf presence paired with sterling consumer care. These investments help earn their premium, and Hinkley’s longer term north star is to build brand awareness in a category that feels often brandless. Mike Friedberg, Director Of Ecommerce at ...
Know Your Consumer at the Zip Code Level, with Corey Apirian, CEO at Davinci Micro Fulfillment
May 15, 2023 11:00 - 36 minutes - 33.1 MBFulfillment and supply chain have such a significant impact on both the consumer experience and achieving profitability in omnichannel. That’s why we wanted to dig into the relatively new area of microfulfillment. The ability to harness data about your consumers at a zip code level and turn that into the right product and assortments, manage inventory and availability close to the consumer, and get them their product fast is offering many companies reduced fees, improved inventory transparenc...
Profit Killers and Pitfalls to Avoid in your eCommerce Strategy, with Andrea Leigh, Founder & CEO, Allume Group
May 01, 2023 11:00 - 54 minutes - 50.2 MBWe’ve been calling it Profitability Month on the podcast, but, here we are, spilling into May because there’s just so darn much important to say! This episode is an audio version of a recent DSI webinar featuring of course Lauren Livak, director of the DSI, and the brilliant Andrea Leigh, Founder & CEO, Allume Group. They discuss how to embed the best practices for achieving profitability into your strategy and some of the pitfalls to avoid with specific retailers that can be profit killers.