Wringing Performance out of Amazon Marketing Cloud, with Ross Walker, Retailer Marketplaces Paid Media Team Lead at Acadia

Unpacking the Digital Shelf

English - November 06, 2023 12:00 - 33 minutes - 31.1 MB - ★★★★★ - 63 ratings
Management Business Marketing digital shelf b2b amazon ecommerce dam enhanced content pxm retail b2c target Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

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With market share and profitability becoming ever more important in this economic era, using data to get more revenue juice out of every marketing squeeze is on the top of everyone’s list. Today’s guest thinks that a good amount of that juice can come from a savvy use of Amazon Marketing Cloud. Ross Walker, Retailer Marketplaces Paid Media Team Lead at Acadia, joined the podcast to walk us through the data that will drive the business metrics you want from your Amazon marketing campaigns. Trigger Warning: Incremental ROAS may be discussed.