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A Health Checkup for DTC, with Carina McLeod, CEO and Founder of Ecommerce Nurse Limited
Unpacking the Digital Shelf
English - September 04, 2023 11:00 - 41 minutes - 38.4 MB - ★★★★★ - 63 ratingsManagement Business Marketing digital shelf b2b amazon ecommerce dam enhanced content pxm retail b2c target Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
With budgets tighter and pressure on profitability increasing, the decision on if, when, and how to execute a direct to consumer strategy is ever more challenging and fraught. We invited Carina McLeod, CEO and Founder of Ecommerce Nurse Limited, on the podcast to give us a health check on DTC, and how brands are adjusting their strategies in this next decade of the digital shelf.