Unpacking the Digital Shelf
272 episodes - English - Latest episode: 21 days ago - ★★★★★ - 63 ratingsLet’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org
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Episodes
The Future of Stores is Happening Now, with Stewart Samuel, Director of Retail Futures at IGD
June 26, 2023 11:00 - 33 minutes - 30.8 MBRetailers all over the world are leaning into creating the next generation of store experiences that will drive increasing revenue. Global insight provider IGD recently published an in-depth study on the Stores of the Future that are happening today, centered on 5 themes of emerging trends in the grocery industry. Stewart Samuel, Director of Retail Futures at IGD, joined us on the podcast to lay out a few of the central themes and how the Future of Stores is coming to life today.
Building a Scalable and Effective DTC Capability, with Carter Jensen, Senior Manager Global eCommerce General Mills
June 19, 2023 11:00 - 56 minutes - 51.5 MBIn this environment, every brand is evaluating the channels they use and the investments they make to ensure they are getting the most out of their resources. This is certainly true for DTC, whether you are considering beginning a journey there, or for those brands who are in the journey and evaluating their strategy. This is an audio version of a webinar featuring of course Lauren Livak, Director of the Digital Shelf Institute, and Carter Jensen, Senior Manager Global eCommerce General Mills...
Earning the Right to Keep Texting Your Consumers, with Megan Trinidad, VP, Executive Creative Director at R/GA
June 12, 2023 11:00 - 23 minutes - 21.5 MBAs new customer acquisition becomes more challenging, more brands are looking for ways to increase each consumers’ lifetime value. Earning and keeping the privilege of SMS messaging your consumers is one of those high potential relationships that can drive loyalty, repeat purchases, and premiumization. Megan Trinidad, VP, Executive Creative Director at digital design and advertising agency R/GA, joined the podcast to provide insights on the new best practices that are driving meaningful resu...
Making Metrics that Matter Actually Matter, with Gregor Murray, VP of Strategy, Digital Commerce Global
June 05, 2023 11:00 - 40 minutes - 37.2 MBWe are in an era where some of the tactics of the past around supply chain efficiency and promotions may be losing their ability to achieve growth and profitability on the digital shelf. Often, shifting focus on the digital shelf metrics you are trying to move can lead to creative strategies that create demand and greater profitability. But what metrics? Gregor Murray, VP of Strategy at Digital Commerce Global joined the podcast to present their CSMART Digital shelf Metric Framework that can ...
Drawing a MAP Away from Pricing Erosion and Towards Brand Equity, with Rae Guimond, Director of Digital Shelf Strategy at PriceSpider
May 29, 2023 11:00 - 34 minutes - 31.6 MBAs everyone strives towards increasing profitability in ecommerce and omnichannel, exerting more control over pricing erosion is a key area of opportunity. Which brings us to the people, process and tech to pull that off, and that often means building out and enforcing a MAP policy. We invited Rae Guimond, Director of Digital Shelf Strategy at PriceSpider, to join the pod and lay out the why, whats and how of implementing and honing a MAP policy in this era of profitability.
Building Brand Power in Your Category, with Mike Friedberg, Director Of Ecommerce at Hinkley
May 22, 2023 11:00 - 30 minutes - 28.3 MBHinkley is a family-owned, premium decorative lighting company being run by its 4th generation. To win in their category, they have invested not only in best in class product and lifestyle photography, but also in a super thoughtful and ambitious digital shelf presence paired with sterling consumer care. These investments help earn their premium, and Hinkley’s longer term north star is to build brand awareness in a category that feels often brandless. Mike Friedberg, Director Of Ecommerce at ...
Know Your Consumer at the Zip Code Level, with Corey Apirian, CEO at Davinci Micro Fulfillment
May 15, 2023 11:00 - 36 minutes - 33.1 MBFulfillment and supply chain have such a significant impact on both the consumer experience and achieving profitability in omnichannel. That’s why we wanted to dig into the relatively new area of microfulfillment. The ability to harness data about your consumers at a zip code level and turn that into the right product and assortments, manage inventory and availability close to the consumer, and get them their product fast is offering many companies reduced fees, improved inventory transparenc...
The Scoop from CAGNY, with Russ Dieringer, Founder and CEO of Stratably
May 08, 2023 11:00 - 34 minutes - 31.6 MBThe annual CAGNY event, of New York, is a rich opportunity to get the pulse of CPG CEOs and CFOs, and identify business trends and areas of focus that will impact the industry up until the next CAGNY. There is no one better than Russ Dieringer, Founder and CEO of Stratably, to come on the podcast to summarize the shifts we can expect from some of the largest companies on earth, and the takeaways for you.
Profit Killers and Pitfalls to Avoid in your eCommerce Strategy, with Andrea Leigh, Founder & CEO, Allume Group
May 01, 2023 11:00 - 54 minutes - 50.2 MBWe’ve been calling it Profitability Month on the podcast, but, here we are, spilling into May because there’s just so darn much important to say! This episode is an audio version of a recent DSI webinar featuring of course Lauren Livak, director of the DSI, and the brilliant Andrea Leigh, Founder & CEO, Allume Group. They discuss how to embed the best practices for achieving profitability into your strategy and some of the pitfalls to avoid with specific retailers that can be profit killers.
Profitability Month Q&A, with Chris Perry, Chief Learning Officer at firstmovr
April 24, 2023 11:00 - 45 minutes - 41.9 MBAs we bring Profitability Month to a close, we wanted to hear what was on your mind. Our DSI members threw a bunch of toughies our way! So we brought Chris Perry, Chief Learning Officer at firstmovr, back on the pod to dive into the mindshift and metrics shift required to achieve both efficiency and effectiveness across the entire business on the road to increased profitability.
How Effective Revenue Growth Management is the Key to Unlocking Omnichannel Profitability, with Peter Leech & Jamie Dooley from The Partnering Group
April 17, 2023 11:00 - 38 minutes - 35.1 MBThe complexity of driving maximum profitability as an omnichannel brand is stunning. Sales or channel managers today are not just taking orders, they are owning a P&L for their piece of the business, and they need help. For many organizations, that is a Revenue Growth Management function, or RGM. We brought back Jamie Dooley from The Partnering Group and his colleague Peter Leech, who is the Managing Director of Retail and Omnichannel Commerce at TPG, for Part 3 of Profitability Month to do a...
Opportunistic Innovation in the Supply Chain for Profitable Growth, with Dana Peirson and Jamie Dooley from The Partnering Group
April 10, 2023 11:00 - 34 minutes - 31.4 MBWelcome to episode 2 of Profitability Month! Today we are taking a deep dive into the best practices to drive opportunistic innovation in the supply chain, as Dana Peirson, supply chain consultant at The Partnering Group, puts it. She and her colleague Jamie Dooley from the digital commerce practice at TPG joined forces on the podcast to outline some significant opportunities for realizing growth and profit through deep cross-team collaboration in supply chain optimization.
Navigating the Era of Profitability, with Jordan Jewell, Director, Analyst in Residence at VTEX
April 03, 2023 11:00 - 43 minutes - 39.4 MBAs we begin the second decade of the digital shelf, focus has shifted from ecommerce and digital as a side experiment, to being a front and center part of the overall business. That means we must drive the process towards efficiency, cost control, and profitability for it to be sustainable. That’s why we have made April Profitability for the podcast, and Lauren Livak and I kick it off with analysis and insights from Jordan Jewell, former IDC commerce analyst and now analyst in residence at co...
The Liberated Consumer Has Roared to Life, with Andrea Leigh, Founder & CEO, Allume Group
March 27, 2023 11:00 - 43 minutes - 40.2 MBIt’s our favorite time of the quarter when Andrea Leigh from the Allume Group joins us to recap the consumer and industry data that you need to know to sharpen your strategies. In Q1, it was all about the Liberated Consumer, and the imperative to drive profitability with retailers. Andrea brought all the data and insights for you to feast on.
Scroll, see, click
March 20, 2023 11:00 - 46 minutes - 42.8 MBScroll, see, click: in a time when consumer search and conversion is driven by their thumb, images have become ever more critical to driving performance on the digital shelf. That requires moving image creation and selection from a subjective guess to a data-driven, scalable process. Jehan Hamedi, founder and CEO of image analytics provider Vizit, joined the podcast to share detailed case studies on how brands are using AI to drive substantial performance improvements at scale on their PDPs t...
The 8 Factors for Maturing Ecommerce in 2023, with Chris Perry, Chief Learning Officer and Oskar Kaszubski, Chief Growth Officer at firstmovr
March 13, 2023 11:00 - 33 minutes - 30.9 MBThe first 10 years of the Digital Shelf was about standing a program up on the side, seeing what would come of it. Now we know - and it's the main growth driver of virtually every brand. So now, the way we operate it must mature to be a profitable, reliable, measurable part of the business. That is why Chris Perry, Chief Learning Officer and Oskar Kaszubski, Chief Growth Officer at commerce education and change management consultancy firstmovr, revised their Sheared report to a new edition fo...
Innovations and Best Practices to Accelerate Digital Commerce, with Mert Damlapinar, Principal, CPG Digital Commerce Acceleration, EPAM Systems
March 06, 2023 12:00 - 41 minutes - 38.2 MBAs digital commerce enters its maturity phase, simply because it must, figuring out what the opportunities are to optimize and streamline key processes is a critical part of your growth strategy. Mert Damlapinar, Principal, CPG Digital Commerce Acceleration, EPAM Systems, lives on the front lines with his clients who are on that maturity path, and he joined the podcast to share insights and wise counsel from those experiences.
Fresh Consumer Digital Shelf Insights, with Cara Wood, Head of Brand Journalism at Salsify
February 27, 2023 12:00 - 28 minutes - 26.5 MBFor 8 years Cara Wood, Salsify’s head of Brand Journalism has surveyed consumers across a growing list of countries to identify the shifting trends of consumer behavior on the digital shelf. 2022 was a year of shift from pandemic to inflation and recessionary fears. The results of the latest survey are now in, and Cara joined the podcast to lay out the chief takeaways, and what steps brands might take to drive discovery, conversion and loyalty based on how consumers are shopping today.
Growing Ecommerce at a Global Brand from Scratch to Success, with Colette Richards, Director of Alternative Sales and Distribution at Barcel USA
February 20, 2023 12:00 - 31 minutes - 28.5 MBGrowing ecommerce at a global brand from an idea to scale is an adventure only for the brave and very smart. Colette Richards, Director of Alternative Sales and Distribution at Barcel USA, the snack division of Grupo Bimbo, is one such person. And we were lucky enough to have her on the podcast to describe her journey, lessons learned, and what she sees ahead for the digital shelf in 2023. (Hint: it includes a shadow P&L.)
Small but Mighty Team Standing Out on the Digital Shelf, with Zack Rubin, Director of Ecommerce and Marketplace at Zephyr
February 13, 2023 12:00 - 33 minutes - 30.9 MBZack Rubin, Director of Ecommerce and Marketplace at premium kitchen appliance manufacturer Zephyr, has been on a 3 year journey to build out their digital strategy. With a broad array of responsibilities and a very small team, Zephyr has managed to make their digital shelves gleam and earn the premium that their products deserve. A super power Zack brings to his role is digital retailer experience, as a category manager at Wayfair. Zack joined the podcast to share insights from both sides of...
The Democratization of Ecommerce is Picking Up Speed, with Andrew Pearl, 2022 eCommerce Organizational Benchmark Report
February 06, 2023 12:00 - 40 minutes - 36.8 MBNow in its 6th year and spanning the entire globe, the latest Ecommerce Organizational Benchmark Report from Profitero has hit the digital streets, and it is chock-full of insights on best practices in organizational design, capabilities development, and retailer-brand joint business planning. Andrew Pearl, VP Industry Insights at Profitero, joined the podcast to lay out the learnings, and the next steps to take to put every pixel to work.
Is Amazon today Pay-to-Play and the Impact on Your Strategy, with Kiri Masters, Head of Retail Strategy, Acadia
January 30, 2023 12:00 - 26 minutes - 24.7 MBWith Amazon’s ad revenue now reaching around 10 BILLION a quarter, the discovery, research, and shopping experience on page 1 of search results has been dramatically transformed. But how? Does anyone know, and know what you should do about it? Turns out, yes. Acadia, the digital agency for challenger brands teamed up on a study with Analytic Index on a report called “In it to Win it: How Amazon is pay-to-play for brands, why that matters, and what to do to win”. How could we NOT get Kiri Mast...
The Omni Retailer P&L and How It Impacts Brand Profitability, with Chris Perry, Chief Learning Officer & Co-Founder at FirstMovr
January 23, 2023 12:00 - 57 minutes - 52.6 MBDuring the last few years, retailers and brands have invested heavily in people, process, and technology to create new digitally-led experiences for consumers to discover, buy, and get their purchases. This innovation has put pressure on the retailer P&L, which is naturally having a downstream impact on yours. This is a podcast audio version of a webinar featuring of course Lauren Livak, Director of the Digital Shelf Institute and driving force behind the Digital Shelf Playbook series from th...
Manufacturer P&Ls Under Pressure, with Chris Perry, Chief Learning Officer & Co-Founder at FirstMovr
January 16, 2023 12:00 - 58 minutes - 53.6 MBIn this zany world we live in at the moment, achieving increased profitability is on every commerce leader’s priority list. In order to fully understand how to impact profitability it is vital to deeply understand your profit & loss (P&L) statement. There are some things on the P&L that cannot be influenced and there are some that can be. This is a podcast audio version of a webinar featuring of course Lauren Livak, Director of the Digital Shelf Institute and driving force behind the Digital ...
Q3 Data Recap, with Andrea Leigh, Founder and CEO, Allume Group
January 09, 2023 12:00 - 38 minutes - 34.9 MBWe are always grateful to have Andrea Leigh, formerly of IdeoClick and now Founder and CEO of ecommerce education consultancy Allume Group, on the podcast to put the data from the most recent earnings reports and shareholder meetings in perspective. Q3 was a hot one across shopper, ecommerce, and omnicommerce trends, and Andrea brought all the facts and analysis.
No One Can Hide Anymore from Digital Commerce, with Jeriad Zoghby, Global Lead for Omni-Channel Commerce at Accenture
January 02, 2023 12:00 - 46 minutes - 42.3 MBWe all know the last 4 years in digital commerce have been earth-shattering, transformative and, well, exhausting. Now, however, feels like a moment in time where it’s not only possible but urgent to take stock of the shifts over the past several years and reassess how to move forward in a way that works for both consumers and your bottom line. Accenture recently did a new version of their annual massive consumer research, this time across 13 countries, that really clarifies the shifts that a...
Establishing New Frameworks for Incrementality, with Russ Dieringer, Founder and CEO of Stratably
December 19, 2022 12:00 - 24 minutes - 22.6 MBThe question of incrementality is central for brands today - how can you be sure the additional investments in existing channels or new channels will drive net new business? It’s a difficult question to answer, but a new framework from Russ Dieringer, Founder and CEO of digital commerce consulting firm Stratably, caught my eye and we had to have him on the pod to walk us through it.
2022 Cyber 5 Data Search Performance Deep Dive, with Nathan Rigby, Co-founder at Analytic Index
December 12, 2022 12:00 - 19 minutes - 17.5 MBThe Cyber 5 Online Shopping Season, from Thanksgiving to Cyber Monday, is a make-it-or break it moment for many brands, who put on their best show of organic and paid search strategy to capture shoppers before their competitors. How did y’all do this season? Here with the data from the top 2 of Amazon and Walmart is Nathan Rigby, Co-founder at Analytic Index. What happened? Who got it right? Who got it wrong? What does it all mean for next time? Rob Gonzalez and Peter Crosby dug deep into it ...
Make the Most of the Marketplace Opportunity in 2023, with guest Emily Pfeiffer, Principal Analyst at Forrester
December 05, 2022 12:00 - 51 minutes - 47.1 MBMore than ever, brands need to wring maximum efficiency and performance out of every channel in which they invest. Marketplaces are places of great potential opportunity, but also require investment in new capabilities and skills to be successful. To make the most of your 2023 marketplace opportunity, Rob Gonzalez and Peter Crosby welcomed Emily Pfeiffer as their guest on the podcast. Emily is a Principal Analyst at Forrester Research covering commerce tech, specifically focused on B2C brands...
Enabling the Right Technology for Results, with Matt Powell, Chief Technology Officer at FTD
November 28, 2022 12:00 - 52 minutes - 47.9 MBStrategy, Outcomes, people and process first, then technology. That’s a pretty good rule of thumb, but for that to succeed the business and IT leaders need to be in lockstep to put the right stack in place for the right outcomes, now and in the future. This is a podcast audio version of a webinar featuring of course Lauren Livak, Director of the Digital Shelf Institute and driving force behind the Digital Shelf Playbook series from the DSI, and our special guest, Matt Powell, Chief Technology...
The Squiggly Consumer Journey: The Latest Intel in Shopper Research, with Anne Stephenson, Partner, Explorer Research
November 21, 2022 12:00 - 34 minutes - 31.6 MBThose pesky consumers keep wandering around anywhere they like, discovering there, researching here, buying wherever, picking up or getting it delivered. And now they are doing it in a time where inflation anxiety is expanding their choices towards value. That makes shopper marketing research even more useful to plan how a brand should respond. Shopper marketing expert Anne Stephenson, Partner at Explorer Research, has spent her career deeply studying shopper behaviors and turning that into a...
Retailer, shopper, and economic trends: Ecomm data and advice with Andrea Leigh, Founder and CEO, Allume Group
November 14, 2022 12:00 - 40 minutes - 36.7 MBAs retailer earnings come to a close, that means it must be time for another Ecommerce Intelligence Quarterly trends report from Andrea Leigh and the crack team at ecommerce educator and strategy advisory Allume Group. Andrea joins the podcast to lay out the latest retailer, shopper, and economic trends and lays out some actionable advice to fight the headwinds and take advantage of the opportunities she sees in the data.
Moving through the Digital Shelf Maturity Curve, with Cara Wood, Chief Brand Journalist, Salsify
November 07, 2022 12:00 - 29 minutes - 26.8 MBOver a year ago, the DSI and Salsify launched a Digital Shelf Maturity curve - a framework for brands to understand the stages they will pass through on the marathon towards maximum digital shelf efficiency and performance. For it is truly a marathon, not just a sprint. As part of that Maturity Curve, Salsify also developed an assessment brand leaders could take to determine their place on the curve and how they might get to the next stage. Salsify now has a year of the data from the hundreds...
Reimagining the Customer Acquisition and Loyalty Journey, with Joe Fisch, CEO at Wine Access
October 31, 2022 11:00 - 33 minutes - 31 MBSome leaders in ecommerce were able to see the storm clouds gathering over advertising-driven performance marketing, and invest strategically to test and grow new muscles for attracting and keeping customers. Joe Fisch, CEO of Wine Access, and his team saw those shifts coming, and have expanded the ways in which they reach new customers, and how they invest in content and superior customer service to keep them and grow their value over time. It’s an interesting road map for any brand looking ...
Transforming the Wholesale Buying Process in Fashion, with Kristin Savilia, CEO at JOOR
October 24, 2022 11:00 - 25 minutes - 23.4 MBFashion is one of the categories that has undergone the most massive shift in terms of how retail buyers and brand sellers interact. The rise of fast fashion, the mummification of trade shows during the pandemic, changing consumer expectations and demands: all these trends in an economically challenging environment mean that buyers and sellers must collaborate faster and more transparently than ever before to drive the growth and competitiveness they need to thrive. Kristen Savilia, from her ...
Driving the Digital Flywheel at Target, with David Glaza, Founder & CEO of Retail Media Agency DIGITS
October 17, 2022 11:00 - 35 minutes - 33 MBWith 90% of all Target’s digital sales being fulfilled by the local store, the retail media opportunity with Target is one that needs to be worked both at the national level and the local level, down to each individual store and the surrounding set of consumers. In this episode, we take a deep dive on how to best plan and execute a winning strategy at Target with David Glaza, Founder & CEO of Retail Media Agency DIGITS.
Going to the Post Office to Drive Growth, with Dave Fink, CEO and Co-founder of Postie
October 10, 2022 11:00 - 36 minutes - 33.6 MBTwo trends in ecommerce are eliding to create a new, or renewed channel for acquisition and cross-sell. One, the increasing CPAs of digital ads makes that channel more expensive and less performant. Second, many retailers have begun or boosted their direct channels and have gathered strong 1st party data on their consumers. As a result, it is our old friend direct mail, in a shiny new technology-driven suit, that is providing strong results, nimble and precise targeting, at a reasonable cost....
How To Drive Omnichannel Growth by Understanding Each Commerce Touch Point, with Jennifer Angelus, Danone North America, Matt Fantazier, Johnson & Johnson, and Dean McElwee, Strategy at Stanley Black & Decker
October 03, 2022 11:00 - 51 minutes - 47.3 MBTo drive maximum growth, both in-store and online teams need to bridge the gap between the digital shelf and the physical shelf. That starts with a shared vocabulary on the tactics for success in each channel and across the channels. There is more in common than we think. This is podcast rebroadcast of a recent DSI webinar featuring 4 commerce experts who worked with Lauren Livak, Director of the Digital Shelf Institute on a report entitled Digital Decoded: How To Drive Omnichannel Growth by ...
Growth Opportunities in EMEA, with Jérôme de Guigné, Founder and CEO, e-Comas
September 26, 2022 11:00 - 35 minutes - 32.4 MBFor brands looking for growth, an obvious opportunity is expanding to new markets. But each market comes with its challenges, costs, and requirements for process and organizational transformation. This is definitely true of the countries that make up the EMEA market. Jérôme de Guigné, Founder and CEO, of ecommerce agency e-Comas, joined the podcast to share his deep experience working with brands large and small to establish profitable and sustainable eCommerce strategies in EMEA.
Testing the Future of Digital Experiences Now, with Jordan Jewell, Director, Analyst in Residence at VTEX
September 19, 2022 11:00 - 41 minutes - 37.9 MBAfter 7 years creating the Digital Commerce practice at IDC, Jordan Jewell has taken his analyst mindset to commerce platform provider VTEX, where he is applying his analytical brain to the future of commerce, and the paths to get there. Jordan joined the podcast to walk us through the path from analyst firm to vendor, and the trends and opportunities he is seeing to increasingly monetize every pixel on the digital shelf.
Webinar: Drive Organizational Change with Executive Leadership Principles, with Lauren Livak, Director of the Digital Shelf Institute and Bob Land, Vice President of Consumer Experience, Dorel Juvenile
September 12, 2022 11:00 - 42 minutes - 39.1 MBOne of the most challenging, exciting, and career igniting skills that come from being digital shelf leaders is the ability to drive the organizational changes necessary to propel growth across the business. It takes a very specific mindset, and that is what we are doing to focus on today. This is a podcast presentation of a Digital Shelf Playbook series webinar from August of 2021, we share it today because its strategies and tips feel as urgent and important as we head into yet another peri...
Shaping the Future, with Byron Reese, author, technologist, and CEO of scissortail.ai
September 05, 2022 11:00 - 36 minutes - 33.5 MBWhat makes us so darn special from every other species on earth, and what do we do about it? According to author and technologist Byron Reese, in his new book Stories, Dice, and Rocks, it is our ability to imagine the future and recall the past, and, by sharing that knowledge at an unprecedented scale to actually shape our future. Including in commerce. This is a fascinating conversation with a brilliant man with an optimistic view of humanity, backed up by data.
INTERVIEW: A B2B Success Story, with Gireesh Sahukar, VP of Digital at Dawn Foods
August 29, 2022 11:00 - 30 minutes - 28 MBIn February of 2021, we welcomed to the podcast Gireesh Sahukar, VP of Digital at bakery ingredient manufacturer Dawn Foods to talk about their investment in delivering a best-in-class digital experience for its customers. Well, now he is back with the receipts of the fruits of that investment, particularly as we continue to navigate through a challenging economic and supply chain environment. Dawn Foods’ strategy of the people, process, and tech to transform their entire business to serv...
Traversing the Amazon Jungle, with Jason Boyce, Founder & CEO of Avenue7Media
August 22, 2022 13:30 - 33 minutes - 30.5 MBAmazon - it's a jungle out there for sellers, particularly in these times of economic and supply chain headwinds. Jason Boyce, Founder & CEO of Avenue7Media has spent his entire career driving success on Amazon, as early as 2003 with his own brand, and now for a wide range of Amazon sellers through his digital marketing agency and his book The Amazon Jungle. Jason joined the podcast to offer up to the minute advice for the strategies brands need to not only weather the storms ahead but take a...
A New Platform Approach to Brick & Mortar Retail, with Amish Tolia, CoFounder and Co-CEO of Leap
August 15, 2022 11:00 - 38 minutes - 35 MBEvery brand is looking for the most efficient ways to grow sales and compress operating expenses and in this environment of rising digital acquisition costs, it is brick and mortar that is rising back to the top of the strategy conversation - but the economics and efficiencies must be right for a brand to test and learn and scale that strategy . Amish Tolia is co-founder and co-CEO of Leap, a platform that helps brands launch and operate retail stores to grow their brand with less risk. He jo...
Webinar: Establish KPIs & Measure the Value of Your Digital Shelf
August 08, 2022 11:00 - 40 minutes - 37.5 MBWhat’s the old adage? You can’t manage what you don’t measure. And defining the right KPIs to measure and optimize the business value you are driving on the digital shelf has long been a moving target. But there is now enough experience and best practices developing out there to really build a solid discipline around it. This is a podcast audio version of a webinar featuring of course Lauren Livak, Director of the Digital Shelf Institute and driving force behind the playbook, and our special ...
Ecommerce Opportunities Down Under, with Daniel Roberts, founder of SKUvantage, now CEO of Salsify Australia and New Zealand
August 01, 2022 11:00 - 26 minutes - 24.3 MBIn these challenging times, brands are looking for opportunities for growth and experimentation with rapid feedback. Its possible for some that international expansion could be part of that growth plan, and that’s why we tapped into the experienced brain of Daniel Roberts, once founder of Australian product content solutions provider SKUvantage, now part of Salsify. Dan brings a decade of experience in the retail, brand, and consumer markets in Australia and New Zealand to outline the opport...
Creating Wisdom From Numbers and Knowledge, with Mike Menkes, Senior Vice President at Analytic Partners
July 25, 2022 11:00 - 36 minutes - 33.4 MBTo create wisdom from accumulated numbers and knowledge. That is the mission of adaptive analytics provider Analytic Partners ROI Genome project, an ongoing series of intelligence into trends, truths, and myths in marketing published by adaptive analytics provider Analytic Partners. Their Mike Menkes, Senior Vice President, joined the podcast to walk us through the insights you should know to drive short term and long-term performance.
Inside the World of DTC M&A, with Ryan Lewendon, Partner at Giannuzzi Lewendon, LLP
July 18, 2022 11:00 - 45 minutes - 41.3 MBFor many innovators in digital commerce, the dream is building a brand from scratch that grows to a scale where some larger company wants to pay a LOT of money for it. Then, you buy an island. These days the path to that dream is a bit more rocky and more complex, but with the right fundamentals in place, a vibrant DTC brand can still drive a lot of value. Like in Coca Cola’s 5.6 billion dollar acquisition of BodyArmor sports drinks late in 2021. Ryan Lewendon, Partner at law firm Giannuzzi L...
Winning Talent in a Competitive Market, with Lauren Stiebing, Founder/CEO of LS International
July 11, 2022 11:00 - 29 minutes - 27.2 MBEveryone in ecommerce and digital knows that the competition for experienced talent is intense. Lauren Stiebing, Founder and CEO of LS International, specializes in recruitment for consumer goods companies and retailers. She brings her wealth of experience in what it takes to find and win a candidate, best practices that can apply across categories. Special note: Listen to the end, for details on how to download a quick reference guide from Lauren and the DSI on questions to ask yourself as y...