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Moving through the Digital Shelf Maturity Curve, with Cara Wood, Chief Brand Journalist, Salsify
Unpacking the Digital Shelf
English - November 07, 2022 12:00 - 29 minutes - 26.8 MB - ★★★★★ - 63 ratingsManagement Business Marketing digital shelf b2b amazon ecommerce dam enhanced content pxm retail b2c target Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Over a year ago, the DSI and Salsify launched a Digital Shelf Maturity curve - a framework for brands to understand the stages they will pass through on the marathon towards maximum digital shelf efficiency and performance. For it is truly a marathon, not just a sprint. As part of that Maturity Curve, Salsify also developed an assessment brand leaders could take to determine their place on the curve and how they might get to the next stage. Salsify now has a year of the data from the hundreds of assessments that have been taken, and the creator of the Maturity Curve, Cara Wood, joins the podcast to outline the maturity curve journey stories that the numbers bring to life.