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Reimagining the Customer Acquisition and Loyalty Journey, with Joe Fisch, CEO at Wine Access
Unpacking the Digital Shelf
English - October 31, 2022 11:00 - 33 minutes - 31 MB - ★★★★★ - 63 ratingsManagement Business Marketing digital shelf b2b amazon ecommerce dam enhanced content pxm retail b2c target Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Some leaders in ecommerce were able to see the storm clouds gathering over advertising-driven performance marketing, and invest strategically to test and grow new muscles for attracting and keeping customers. Joe Fisch, CEO of Wine Access, and his team saw those shifts coming, and have expanded the ways in which they reach new customers, and how they invest in content and superior customer service to keep them and grow their value over time. It’s an interesting road map for any brand looking to diversify their acquisition and loyalty strategy.