The Democratization of Ecommerce is Picking Up Speed, with Andrew Pearl, 2022 eCommerce Organizational Benchmark Report

Unpacking the Digital Shelf

English - February 06, 2023 12:00 - 40 minutes - 36.8 MB - ★★★★★ - 63 ratings
Management Business Marketing digital shelf b2b amazon ecommerce dam enhanced content pxm retail b2c target Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Is Amazon today Pay-to-Play and the Impact on Your Strategy, with Kiri Masters, Head of Retail Strategy, Acadia

Next Episode: Small but Mighty Team Standing Out on the Digital Shelf, with Zack Rubin, Director of Ecommerce and Marketplace at Zephyr

Now in its 6th year and spanning the entire globe, the latest Ecommerce Organizational Benchmark Report from Profitero has hit the digital streets, and it is chock-full of insights on best practices in organizational design, capabilities development, and retailer-brand joint business planning. Andrew Pearl, VP Industry Insights at Profitero, joined the podcast to lay out the learnings, and the next steps to take to put every pixel to work.