Small but Mighty Team Standing Out on the Digital Shelf, with Zack Rubin, Director of Ecommerce and Marketplace at Zephyr

Unpacking the Digital Shelf

English - February 13, 2023 12:00 - 33 minutes - 30.9 MB - ★★★★★ - 63 ratings
Management Business Marketing digital shelf b2b amazon ecommerce dam enhanced content pxm retail b2c target Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: The Democratization of Ecommerce is Picking Up Speed, with Andrew Pearl, 2022 eCommerce Organizational Benchmark Report

Next Episode: Growing Ecommerce at a Global Brand from Scratch to Success, with Colette Richards, Director of Alternative Sales and Distribution at Barcel USA

Zack Rubin, Director of Ecommerce and Marketplace at premium kitchen appliance manufacturer Zephyr, has been on a 3 year journey to build out their digital strategy. With a broad array of responsibilities and a very small team, Zephyr has managed to make their digital shelves gleam and earn the premium that their products deserve. A super power Zack brings to his role is digital retailer experience, as a category manager at Wayfair. Zack joined the podcast to share insights from both sides of the digital shelf equation.