Growing Ecommerce at a Global Brand from Scratch to Success, with Colette Richards, Director of Alternative Sales and Distribution at Barcel USA

Unpacking the Digital Shelf

English - February 20, 2023 12:00 - 31 minutes - 28.5 MB - ★★★★★ - 63 ratings
Management Business Marketing digital shelf b2b amazon ecommerce dam enhanced content pxm retail b2c target Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Small but Mighty Team Standing Out on the Digital Shelf, with Zack Rubin, Director of Ecommerce and Marketplace at Zephyr

Next Episode: Fresh Consumer Digital Shelf Insights, with Cara Wood, Head of Brand Journalism at Salsify

Growing ecommerce at a global brand from an idea to scale is an adventure only for the brave and very smart. Colette Richards, Director of Alternative Sales and Distribution at Barcel USA, the snack division of Grupo Bimbo, is one such person. And we were lucky enough to have her on the podcast to describe her journey, lessons learned, and what she sees ahead for the digital shelf in 2023. (Hint: it includes a shadow P&L.)