Fresh Consumer Digital Shelf Insights, with Cara Wood, Head of Brand Journalism at Salsify

Unpacking the Digital Shelf

English - February 27, 2023 12:00 - 28 minutes - 26.5 MB - ★★★★★ - 63 ratings
Management Business Marketing digital shelf b2b amazon ecommerce dam enhanced content pxm retail b2c target Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Growing Ecommerce at a Global Brand from Scratch to Success, with Colette Richards, Director of Alternative Sales and Distribution at Barcel USA

Next Episode: Innovations and Best Practices to Accelerate Digital Commerce, with Mert Damlapinar, Principal, CPG Digital Commerce Acceleration, EPAM Systems

For 8 years Cara Wood, Salsify’s head of Brand Journalism has surveyed consumers across a growing list of countries to identify the shifting trends of consumer behavior on the digital shelf. 2022 was a year of shift from pandemic to inflation and recessionary fears. The results of the latest survey are now in, and Cara joined the podcast to lay out the chief takeaways, and what steps brands might take to drive discovery, conversion and loyalty based on how consumers are shopping today.