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Establishing New Frameworks for Incrementality, with Russ Dieringer, Founder and CEO of Stratably
Unpacking the Digital Shelf
English - December 19, 2022 12:00 - 24 minutes - 22.6 MB - ★★★★★ - 63 ratingsManagement Business Marketing digital shelf b2b amazon ecommerce dam enhanced content pxm retail b2c target Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
The question of incrementality is central for brands today - how can you be sure the additional investments in existing channels or new channels will drive net new business? It’s a difficult question to answer, but a new framework from Russ Dieringer, Founder and CEO of digital commerce consulting firm Stratably, caught my eye and we had to have him on the pod to walk us through it.