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Retail Readiness to Drive Max Performance Across Paid, Organic, and Product Page Conversion, with Amanda Wolff, Head of Marketing at Flywheel Digital
Unpacking the Digital Shelf
English - July 03, 2023 11:00 - 26 minutes - 23.9 MB - ★★★★★ - 63 ratingsManagement Business Marketing digital shelf b2b amazon ecommerce dam enhanced content pxm retail b2c target Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Wringing the most out of your paid search, organic search, and content excellence programs must be a group activity across all the teams and agencies responsible, or brands risk wasting the investment in any one of them by underperformance in the others. Amanda Wolff, Head of Marketing at Flywheel Digital, joins the podcast with the innovations she has been seeing among leader brands to ensure that these functions are operating more as one, and less as three.