The People, Process, and Tech for Seamless Shopping, with Michael Klein from Klein4Retail Consulting LLC

Unpacking the Digital Shelf

English - July 10, 2023 11:00 - 39 minutes - 36 MB - ★★★★★ - 63 ratings
Management Business Marketing digital shelf b2b amazon ecommerce dam enhanced content pxm retail b2c target Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Retail Readiness to Drive Max Performance Across Paid, Organic, and Product Page Conversion, with Amanda Wolff, Head of Marketing at Flywheel Digital

Next Episode: Unit Growth Strategies, AI, and Negotiating Leverage: Takeaways from the Q2 Allume Group EIQ Report, with Andrea Leigh, Founder & CEO, Allume Group

Omnichannel has always felt like an unsatisfying word, maybe slightly better than all the other bad options for describing what we are trying to achieve. Our guest today thinks of it from the consumer lens with the concept of seamless shopping. Michael Klein is a consultant who brings a wealth of experience as a retail buyer and merchandiser, and for the last 14 years at Adobe as Global Director, Industry Strategy & Marketing for Retail, Travel & Consumer Goods sectors. He joined us to talk about what is required for brands and retailers to turn the concept into action.